Phil Ilic. 8 years inside B2B ad accounts.
I run Kiin, a paid media agency for sales-led B2B SaaS. I write about LinkedIn Ads every day, I built Kiin Intelligence to run accounts better, and I publish the research behind how we do it.
Free, 30 minutes. You'll talk to me or the team who'd run your account, with your benchmark in front of us.
An agency, a platform and a research lab.
They feed each other. The accounts we run fund the research, the research shapes how we run accounts, and the platform makes both faster.
Paid media for sales-led B2B SaaS.
LinkedIn, Google, Meta and Reddit run as one system for companies with high ACVs and buying committees. Three of our eight-person team came from LinkedIn.
See how we work → Kiin IntelligenceThe LinkedIn Ads platform I built.
It reads the data LinkedIn's dashboard won't show you, benchmarks every account against the market, and lets AI assistants query live campaign data. It's how we run accounts better than anyone else.
Try Kiin Intelligence → Kiin LabsResearch on what LinkedIn Ads actually cost.
Benchmark reports built on $79M of LinkedIn spend from 1,000+ advertisers and 139,231 form submissions, with the sample size on every number.
Read the research →Most LinkedIn reporting is wrong in the same way.
LinkedIn's headline clicks figure counts every click type, including likes, comments, shares and profile clicks. Treat it as traffic and you overstate performance several times over. So every Kiin account and report uses these instead:
Original data, not rewritten best practice.
Every report states its method and sample size, and we publish corrections when the data changes our mind.
What do LinkedIn Ads actually cost?
CPM, CPC and CPL by format, with what moves them.
Read the report →The LinkedIn Thought Leader Ads benchmark report
Reach, frequency, fatigue and cost across 516 accounts.
Read the report →The real cost of a LinkedIn demo request
268 accounts, $8.25M, and the one lever that held up.
Read the report →LinkedIn CTV benchmarks
What connected TV costs next to feed, on the same accounts.
Read the report →I write about LinkedIn Ads every day.
On LinkedIn: what's working in the accounts we run, what isn't, and the data behind both. The longer guides live on the Kiin blog.
- The LinkedIn Thought Leader Ads PlaybookRunning ads from personal profiles instead of company pages
- Full-Funnel LinkedIn Ads Strategy for B2B SaaSStructuring TOFU, MOFU and BOFU campaigns and splitting budget
- The LinkedIn Conversation Ads PlaybookOpen rates, click-to-open rates, bidding and incentives
- The Best GTM Strategy for Sales-Led B2B SaaSIntegrating paid, outbound and founder content into one motion
- What Are LinkedIn Thought Leader Ads?The format explained, and when it beats company page ads
The boring but important bits.
LinkedIn Ads CertifiedPrefer email? [email protected] · or meet the rest of the team →
Book a call. Leave with data no other agency can give you.
Your benchmark
Your CPM, CTR, CPC, CPL and cost per demo, next to advertisers buying your audience. From $79M of real LinkedIn spend.
Your business case
What LinkedIn should cost for your market, and the pipeline range your budget can realistically buy.
Your first three fixes
The changes that would move your numbers most, ranked by how much spend each one touches.
Running LinkedIn already? We'll bring your benchmark. New to it? We'll build the business case from your ACV and audience.
Not ready to talk? Benchmark your LinkedIn Ads free →