
Phil Ilic
7 years on LinkedIn Ads and nothing else. LinkedIn Agency Partner. Built Kiin's LinkedIn Ads MCP.
Kiin is a UK B2B LinkedIn Ads agency with three ex-LinkedIn Marketing Solutions employees on the team, managing 200+ B2B SaaS ad accounts from London, with benchmark data from 1,000+ accounts connected to Kiin Intelligence.
We run full-funnel LinkedIn Ads for B2B SaaS companies: thought leader ads at the top to build trust and frequency, retargeting to nurture, and conversion campaigns to drive demos. Alongside that we run signal-based outbound and founder-led content, so the three channels feed each other instead of competing for the same budget.
We work with sales-led B2B SaaS companies, typically spending £3,000 to £50,000 per month on LinkedIn, with deal sizes of £5,000 ACV and above. Most sit in SaaS, cybersecurity, fintech, martech, HR tech and developer tools. Roughly half our clients are UK and EU, half are US.
Most agencies learn LinkedIn Ads from the help docs. We have three ex-LinkedIn employees on the team and a direct Agency Partner line into LinkedIn. Phil has run LinkedIn Ads for seven years across 200+ accounts and millions in managed spend.
We also built our own LinkedIn Ads MCP server — the only agency-operated one in the market. It reads campaign data the dashboard will not show you and benchmarks against 1,000+ accounts, so we know what good looks like before your first campaign goes live.
One thing that follows from that data: we report on landing page clicks, not total clicks. LinkedIn's headline click metric counts likes, comments, shares and profile clicks alongside actual traffic, which routinely overstates performance by several multiples. Every number we report to you is the real one.
Eight people in London and across Europe, running paid media and demand gen for B2B SaaS.

7 years on LinkedIn Ads and nothing else. LinkedIn Agency Partner. Built Kiin's LinkedIn Ads MCP.

Four years inside LinkedIn Marketing Solutions. Spotify before that.

Came from LinkedIn. Owns media planning and channel strategy.

Came from LinkedIn. Runs demand gen for clients.

Owns demand gen strategy, from content to offers to full funnel planning.

Builds and runs full funnel demand gen campaigns across LinkedIn and Google Ads.

Manages client accounts end to end. Full funnel demand gen across LinkedIn and Google Ads.

Manages client accounts end to end. Full funnel demand gen across LinkedIn, Google and Reddit Ads.
Book a 30-minute call and we will show you what your LinkedIn Ads data actually says.
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