The paid media team behind sales‑led B2B SaaS.
Eight specialists running LinkedIn, Google, Meta and Reddit as one system for companies with high ACVs and buying committees. Three of us came from LinkedIn Marketing Solutions. The rest run search, social and demand gen accounts every day.
The people who run your account.
No bench of junior account managers. The people you meet on the first call are the people who plan, build and optimise your campaigns.
7 years on LinkedIn Ads and nothing else, across 200+ B2B accounts. LinkedIn Agency Partner. Built Kiin Intelligence, our LinkedIn Ads MCP.
Read Phil's profile →
Ex-LinkedInFour years inside LinkedIn Marketing Solutions. Spotify before that.
LinkedIn →
Ex-LinkedInCame from LinkedIn. Owns media planning and channel strategy.
LinkedIn →
Ex-LinkedInCame from LinkedIn. Runs demand gen for clients.
LinkedIn →
Owns demand gen strategy, from content to offers to full-funnel planning.
LinkedIn →
Builds and runs full-funnel campaigns across LinkedIn and Google Ads.
LinkedIn →
Manages client accounts end to end across LinkedIn and Google Ads.
LinkedIn →
Manages client accounts end to end across LinkedIn, Google and Reddit Ads.
LinkedIn →Every channel has a job.
We run them as one system.
We don't just buy media on four platforms. Each channel has a specific job in one funnel, reported against pipeline in your CRM.
LinkedIn Ads
Create demand and reach the whole buying committee, by job title, seniority and company.
- Thought Leader Ads from your team's profiles
- Company-list ABM on your target accounts
- Conversation Ads and lead forms for warm pools
Google Ads
Capture existing demand when buyers are actively searching. In a low-volume category the job is precision, not scale.
- Protect branded search as it grows
- Tight, high-intent and competitor terms
- Offline CRM conversions, so bidding learns from SQLs, not form fills
Meta Ads
Efficient reach, frequency and retargeting. The same buyers after work, at a fraction of LinkedIn's CPM.
- Retarget site visitors LinkedIn sent you
- Lookalikes and custom audiences from your CRM
- Always-on reach so your name sticks
Reddit Ads
Reach technical and specialist audiences in the communities they already use to check vendors.
- Target the subreddits your buyers read
- Native, useful copy, never corporate
- Conversation placements and retargeting
- 01CreateLinkedIn and Reddit reach the buying committee before they're searching
- 02RetargetMeta, Google display and Conversation Ads keep engaged accounts warm, cheaply
- 03CaptureBranded and high-intent Google search catches demand when it turns into a search
- 04MeasureInfluenced pipeline from your CRM in Kiin Intelligence, not platform CPL
Most agencies run each channel in isolation. We run them as one system.
Pipeline, not platform metrics
We're judged on meetings, pipeline and revenue in your CRM, not on what the ad dashboard says.
Every channel has a job
LinkedIn and Reddit create demand, Meta keeps it warm, Google captures it. We plan and budget them together, not in silos.
Real numbers, fed back
Landing-page clicks, not total clicks. CRM conversions fed back into Google and LinkedIn bidding, so the platforms optimise for SQLs, not form fills.
You own everything
Your ad accounts, your creative, your data. No mark-up on media, no setup fee.
We built what we couldn't buy.
No agency tool showed us what good looks like for a specific audience, so we built our own research arm and our own LinkedIn Ads platform.
The research engine behind our media buying.
Original benchmark reports on Thought Leader Ads, Conversation Ads, lead gen, demo costs and CTV, with sample sizes and method on every number.
Our own LinkedIn Ads platform.
A LinkedIn Ads MCP that reads campaign data the dashboard won't show you, benchmarks every account against the panel and powers the reporting every client gets.
- Thought Leader Ads by post author
- Company engagement and influenced pipeline
- Live benchmarks for your audience
Sales-led B2B SaaS, in the UK, Europe and the US.
Companies where deals are valuable and a sales team closes them, typically Series A to mid-market. Roughly half our clients are UK and EU, half US.
Really enjoyed working with KIIN. They managed our LinkedIn ads end-to-end and did a fantastic job. They were proactive in identifying issues and opportunities, continuously improving performance, and helping us build a robust growth engine that consistently generated weekly meetings with our ICP. Highly recommend working with them.
We launched LinkedIn, Google, and Meta together and are now exploring GTM outbound with them as well. They really know their stuff and are super proactive; it genuinely feels like they're part of the team.
Over the course of 7 months, they've 9x'd the number of deals in the pipeline directly from LinkedIn and Google. I'd highly recommend them to anyone needing help with B2B ads.
Book a call. Leave with data no other agency can give you.
Your benchmark
Your CPM, CTR, CPC, CPL and cost per demo, next to advertisers buying your audience. From $79M of real LinkedIn spend.
Your business case
What LinkedIn should cost for your market, and the pipeline range your budget can realistically buy.
Your first three fixes
The changes that would move your numbers most, ranked by how much spend each one touches.
Running LinkedIn already? We'll bring your benchmark. New to it? We'll build the business case from your ACV and audience.
Not ready to talk? Benchmark your LinkedIn Ads free →