Reports
Next: LinkedIn lead generation — cost per lead by ad format, offer type and audience temperature, with the pipeline data behind it. Early 2027.
How Kiin Labs works
Most benchmark studies compare Company A using setting X with Company B using setting Y — and measure who the advertisers are, not what the setting does. We compare the same advertiser using both, in the same window, and report the median paired ratio with a 95% bootstrap confidence interval. Findings that look strong across accounts and vanish within them do not get published. Every stat is starred by how well it survived, and every report says what it could not answer.
The data comes from Kiin Intelligence, the analytics layer behind our LinkedIn Ads work — 1,000+ connected accounts, read through the LinkedIn Marketing API and reach API at campaign, creative and daily level. Audience Network is excluded throughout.
Kiin Labs is the research arm of Kiin, a London B2B demand generation agency and LinkedIn Ads intelligence platform. Kiin manages 200+ B2B ad accounts; three of the eight-person team came from LinkedIn Marketing Solutions. Research is published by Phil Ilic, Co-founder & CEO.
To cite a report, use the citation box on its page. To use a chart, download the SVG from the figure — the attribution is on the image. Questions about method: book a call.