Reddit Ads for the technical buyers LinkedIn misses.
Your engineers, security leads and data teams check vendors in r/devops and r/netsec long before anyone books a demo. We put you in those conversations, in their language, and measure it against pipeline.
Free, 30 minutes. Leave with your community map and an honest answer on whether Reddit is worth it for you.
We benchmarked 40 data pipelines. Here's where the cost actually goes (no signup, full numbers inside)
Good question. The 31% is storage only; compute is in the second chart. Happy to share the raw data.
Reddit is where your buyers check you when you're not in the room.
Technical evaluators ask peers what actually works, what it costs and what breaks. Those threads shape the shortlist, and increasingly the AI answers your buyers read too.
Of B2B software buyers have used Reddit to research vendors.
And 73% say peer recommendations are the source they trust most. Reddit-commissioned research, n=1,202 US decision makers.
Reddit × SurveyMonkey · 2026Reddit CPM, against $42.29 on LinkedIn, for awareness campaigns.
Cheaper reach into the communities your technical buyers already read. Not a replacement for LinkedIn's title targeting.
Refine Labs · Q1 2026Reddit's share of the top-10 sources cited in Google AI Overviews.
46.7% on Perplexity. The threads your buyers read are the ones AI search quotes back to them.
Profound · 680M citations, 2024 to 2025Where Reddit works, and where it doesn't.
Most Reddit agencies say it works for everyone. It doesn't. If it won't work for you, we'll tell you on the first call and put the budget somewhere better.
Products bought or vetted by technical people.
- Developer tools, APIs and infrastructure
- Security and IT operations
- Data, analytics and AI tooling
- Any product with an active community arguing about it
Products bought only by senior business buyers.
- Executive-only purchases with no technical evaluator
- Categories with no real community on Reddit
- Generic SMB software sold on price
- Anything that needs title-level targeting to work
Earn the thread before you ask for the demo.
Reddit punishes ads that look like ads. Everything here is built for the community first.
Community map
We find the 2 to 3 subreddits where your buyers actually talk, size them, and read what they complain about before writing a word.
Native creative, per community
Questions, data and screenshots, written for r/devops differently from r/sysadmin. Never recycled LinkedIn ads. Useful offers, not "book a demo".
Comment ownership
People reply to Reddit ads. A named owner answers within the hour, with pause rules agreed before launch, so a hostile thread never runs unattended.
Retargeting & account audiences
Site visitors, customer-list lookalikes and the accounts already engaging with your LinkedIn ads, reached again at a fraction of LinkedIn's CPM.
Measured against pipeline
Reddit Pixel and Conversions API into your CRM, a "how did you hear about us" field, and a 90-day read. Judged on opportunities, not upvotes.
Measure Reddit like a pipeline channel.
Reddit rarely gets the last click. It shapes the shortlist. So we measure every layer, from the thread to the opportunity, not just what Reddit's dashboard reports.
Reddit retired its native lead gen forms in September 2026, and ads still using them were paused on 30 September. Every Reddit lead now has to land on your site, tracked with the Pixel and Conversions API. If your Reddit setup still assumes in-platform forms, it's already broken. We build it the new way from day one.
Source: Reddit Ads API changelog, September 2026LinkedIn finds the account. Reddit reaches the people who vet you.
LinkedIn is unmatched for reaching the buying committee by title and company. But the engineer who'll veto your product is on LinkedIn once a month and in r/devops every day.
So we run them together: LinkedIn shows us which accounts are engaging, Reddit reaches their technical evaluators where they actually spend time, and Google catches the branded search when they're ready.
- One target account list across all three channels
- LinkedIn engagers retargeted on Reddit for less
- Reddit visitors fed back into LinkedIn and Google
- One report, against pipeline in your CRM
What we check first.
The issues we see most in B2B Reddit accounts, roughly in order of how much they're costing.
- Too many subreddits at once
- Interest targeting doing the work
- No retargeting layer
- LinkedIn ads reposted
- One ad for every community
- "Book a demo" to cold readers
- Nobody replying
- No pause rules
- Threads left to sour
- Pixel only, no CAPI
- Old lead forms still live
- No CRM connection
One team across every channel.
We launched LinkedIn, Google, and Meta together and are now exploring GTM outbound with them as well. They really know their stuff and are super proactive; it genuinely feels like they're part of the team.
They really get B2B paid media, we're seeing consistent demos coming in with major companies in our space.
Reddit works best as part of the system.
Media spend is paid directly to the advertising platforms and is separate from Kiin's management fee.
LinkedIn Ads
Management up to $10k a month in LinkedIn ad spend.
- Strategy and account architecture
- Campaign management
- Ad copy and creative direction
- Reporting and benchmarking
LinkedIn + Google
Full management across LinkedIn and Google Ads, as one system.
- Everything in LinkedIn Ads
- Google search: brand, high-intent and competitor
- CRM conversions fed back into bidding
Full Paid Media
LinkedIn, Google, Meta and Reddit, as one system. Where Reddit lives.
- Meta
Not sure which mix you need? We'll recommend one on the call, with your benchmark in front of us.
Outbound
End-to-end outbound management, including the tooling stack.
RevOps
A separately scoped engagement, based on what the business needs.
Start with a 3-month pilot.
- 3-month initial engagement
- £4,000+ a month LinkedIn media budget
- Enough time and spend to establish real audience, creative and conversion data
Media spend is separate from Kiin's fee and paid directly to LinkedIn.
Questions buyers ask first.
Is Reddit really worth it for B2B?
For products that technical people buy or vet, often yes: developer tools, security, data and IT. For products bought only by senior business buyers with no technical evaluator, usually not. We'll tell you which you are on the first call.
How much should we spend on Reddit?
Reddit works best as a focused layer alongside LinkedIn, not a standalone channel. A small test across 2 to 3 subreddits and a retargeting audience is enough to learn whether it moves pipeline for you before scaling.
Won't Reddit users hate our ads?
They hate ads that look like ads. Native creative written for each community, useful offers and a named person answering comments make a big difference. We agree pause rules before launch so a bad thread never runs unattended.
Can we reuse our LinkedIn creative?
No. It's the most common mistake we see. Reddit readers respond to questions, data, screenshots and plain language, written for their specific community.
Does Reddit still have lead gen forms?
No. Reddit retired its native lead forms in September 2026. Leads now come through your own site, tracked with the Reddit Pixel and Conversions API into your CRM.
How do you measure Reddit's impact?
Pixel and Conversions API into your CRM, a "how did you hear about us" field, branded search and AI-citation trends, and opportunities by source over a 90-day window. Reddit rarely gets the last click, so last-click alone undersells it.
Do you post organically on Reddit too?
We advise on organic participation alongside the ads, because paid and organic presence in the same threads reinforce each other. We don't fake accounts or astroturf.
Can you work with our in-house team?
Yes. Your engineers or product people often make the best commenters. We set up the system and help them take part.
Book a call. Leave with your Reddit community map.
Your community map
The subreddits where your buyers actually talk, how big they are and what they argue about.
An honest fit check
Whether Reddit is worth it for your product at all, and how it would sit next to LinkedIn and Google.
Your first three ads
Ad concepts written for those communities, not recycled from LinkedIn.
Running Reddit already? We'll review what's live. New to it? We'll map your communities before the call.
Also running LinkedIn? Benchmark it free →