Privacy Policy

The data controller responsible for your personal data is:

Kiin
Lisbon, Portugal
Contact: [email protected]

We collect the following personal data when you interact with our website and services:

• Contact information: First name, last name, and work email address, submitted through our lead capture forms.
• UTM and referral data: Campaign source, medium, campaign name, content, and term parameters from the URL when you submit a form. This helps us understand which marketing channels are performing.
• Booking data: When you schedule a call through Calendly, we receive the name, email, and any information you provide in the booking form.
• Website usage data: The LinkedIn Insight Tag collects anonymised data about page visits, device type, and referral URLs for advertising measurement purposes. This does not identify you by name unless you have separately submitted your details.

We process your personal data for the following purposes:

• Delivering resources: When you request a playbook, template, or other lead magnet, we use your email to send the resource and relevant follow-up content.
• Email marketing: Your contact details are synced to Beehiiv, our email marketing platform, so we can send you newsletters, insights, and updates about LinkedIn Ads and B2B marketing. Every email includes an unsubscribe link.
• Advertising measurement: We use the LinkedIn Insight Tag to measure ad performance, build retargeting audiences, and understand how visitors engage with our site after seeing a LinkedIn ad.
• Sales conversations: If you book a call via Calendly, we use the information you provide to prepare for and conduct that conversation.

We rely on the following legal bases under the GDPR:

• Consent: When you submit a form on our website, you consent to receiving the requested resource and related email communications. You may withdraw consent at any time by unsubscribing or contacting us.
• Legitimate interest: We have a legitimate interest in measuring advertising performance and improving our marketing, provided this does not override your rights and freedoms.
• Contract performance: When you book a call or engage our services, processing is necessary to fulfil that engagement.

Your data is stored and processed using the following services:

• Supabase: Our primary database for storing lead and form submission data. Supabase hosts data on secure cloud infrastructure with encryption at rest and in transit.
• Beehiiv: Our email marketing platform, used to send newsletters and automated email sequences. Beehiiv processes data in the United States under Standard Contractual Clauses.
• LinkedIn (Insight Tag): Collects anonymised website visitor data for ad measurement and retargeting. LinkedIn processes data under its own privacy policy and the LinkedIn Ads agreement.
• Calendly: Used for scheduling calls. Calendly processes the data you enter when booking an appointment.

We do not sell your personal data to any third party.

Some of our third-party processors are based outside the European Economic Area (EEA). Where data is transferred outside the EEA or the UK, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission, or the processor's participation in recognised data protection frameworks.

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by law. If you unsubscribe from our emails, we will remove your data from active marketing lists. You may also request deletion of your data at any time by contacting us.

Under the GDPR and UK GDPR, you have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data.
• Restriction: Request that we limit how we process your data.
• Portability: Request your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interest, including direct marketing.
• Withdraw consent: Withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

Our website uses the LinkedIn Insight Tag, which places a cookie on your browser to enable ad measurement and retargeting. You can manage or disable cookies through your browser settings. You can also opt out of LinkedIn interest-based advertising through your LinkedIn account settings.

Our services are designed for business professionals. We do not knowingly collect data from anyone under the age of 16. If you believe we have inadvertently collected data from a minor, please contact us and we will delete it promptly.

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.