Paid media for sales‑led B2B SaaS.
High ACVs. Buying committees. Limited search demand. We create demand where your buyers spend time, capture it when they're ready, and benchmark every decision against $79M in real ad spend.
Free, 30 minutes. Leave with your LinkedIn benchmark against $79M of real ad spend.
Sales-led SaaS needs a different paid media playbook.
Most paid media advice is written for products people search for and buy on the spot. Yours isn't one of them.
High ACVs
One deal can pay for months of media. Cheap leads aren't the goal. The right accounts are.
Buying committees
One person rarely makes the decision. Paid media needs to reach the people around the deal too.
Limited search demand
Your buyers aren't always searching for what you sell. You have to create demand before you can capture it.
Longer buying journeys
The ad someone sees today might influence a deal months later. Platform attribution won't tell you the whole story.
Every channel has a job.
We run them as one system.
We don't just buy media on four platforms. Each channel has a specific job in one funnel, reported against pipeline in your CRM.
LinkedIn Ads
Create demand and reach the whole buying committee, by job title, seniority and company.
- Thought Leader Ads from your team's profiles
- Company-list ABM on your target accounts
- Conversation Ads and lead forms for warm pools
Google Ads
Capture existing demand when buyers are actively searching. In a low-volume category the job is precision, not scale.
- Protect branded search as it grows
- Tight, high-intent and competitor terms
- Offline CRM conversions, so bidding learns from SQLs, not form fills
Meta Ads
Efficient reach, frequency and retargeting. The same buyers after work, at a fraction of LinkedIn's CPM.
- Retarget site visitors LinkedIn sent you
- Lookalikes and custom audiences from your CRM
- Always-on reach so your name sticks
Reddit Ads
Reach technical and specialist audiences in the communities they already use to check vendors.
- Target the subreddits your buyers read
- Native, useful copy, never corporate
- Conversation placements and retargeting
- 01CreateLinkedIn and Reddit reach the buying committee before they're searching
- 02RetargetMeta, Google display and Conversation Ads keep engaged accounts warm, cheaply
- 03CaptureBranded and high-intent Google search catches demand when it turns into a search
- 04MeasureInfluenced pipeline from your CRM in Kiin Intelligence, not platform CPL
The numbers that matter
happen in your CRM.
Platform metrics are where we start, not where we stop. What we're judged on is meetings and pipeline.
Really enjoyed working with KIIN. They managed our LinkedIn ads end-to-end and did a fantastic job. They were proactive in identifying issues and opportunities, continuously improving performance, and helping us build a robust growth engine that consistently generated weekly meetings with our ICP. Highly recommend working with them.
Over the course of 7 months, they've 9x'd the number of deals in the pipeline directly from LinkedIn and Google. I'd highly recommend them to anyone needing help with B2B ads.
We launched LinkedIn, Google, and Meta together and are now exploring GTM outbound with them as well. They really know their stuff and are super proactive; it genuinely feels like they're part of the team.
They really get B2B paid media, we're seeing consistent demos coming in with major companies in our space.
They take the time to really understand our business, audience, and our product. It's clear they care about our success as much as we do. Couldn't recommend them enough!
We brought in Phil and his team at Kiin for LinkedIn Ads and they've been incredibly fast, reliable, and knowledgeable. A great partner to work with.
We've continued to give additional projects to him as he keeps helping us increase supply and demand and optimise existing processes.
Three of us came from LinkedIn.
A specialist B2B paid media team, not a bench of junior account managers. The people you meet run your account.
Ex-LinkedIn
Ex-LinkedIn
Ex-LinkedIn
What $79M of LinkedIn spend
taught us.
A normal agency learns from its own client list. We learn from 1,000+ advertisers, and publish what we find with the sample size on every number.
Anonymised, aggregated data from LinkedIn advertisers connected to Kiin, twelve months to 7 September 2026. Audience Network excluded. Leads are submitted forms, not form opens. No advertiser is ever identifiable. Method on every Kiin Labs report.
Cost per demo when the ask moves from the feed to the inbox.
The one lever that survived every test in the demo study. Budget was not it: winners and losers spend the same.
268 accounts · $8.25MReport No. 4 → 02 · Bidding +103%More per landing page click on maximum delivery than on a manual bid.
Same account, same objective. Letting LinkedIn set the bid is the most expensive default in the platform.
1,000+ accountsReport No. 5 → 03 · After the click 72×The gap in conversion rate between the cheapest and dearest accounts per booking.
The gap in traffic price is 1.5×. What happens after the click matters far more than the bid.
119 accountsBenchmarks →We optimise for different numbers.
Platform dashboards are useful, but they measure activity. We look one step further down, at what actually turns into revenue.
| Platform metric | What Kiin looks at |
|---|---|
| Total CTR | Landing-page CTR Only the clicks that reach your site, not likes and profile views |
| Clicks | Landing-page clicks The traffic you're actually paying for |
| Leads | Demo requests vs content leads Reported separately, because they're worth very different amounts |
| CPL | Cost per qualified meeting What it costs to get in front of the right account |
| Platform conversions | CRM pipeline and revenue From HubSpot or Salesforce, not the ad platform's own model |
| Global averages | Benchmarks for your audience Compared with advertisers targeting the same buyers |
Book a call. Leave with data no other agency can give you.
Your benchmark
Your CPM, CTR, CPC, CPL and cost per demo, next to advertisers buying your audience. From $79M of real LinkedIn spend.
Your business case
What LinkedIn should cost for your market, and the pipeline range your budget can realistically buy.
Your first three fixes
The changes that would move your numbers most, ranked by how much spend each one touches.
Running LinkedIn already? We'll bring your benchmark. New to it? We'll build the business case from your ACV and audience.
Not ready to talk? Benchmark your LinkedIn Ads free →Turn paid-media signals into outbound.
Your ads tell you which accounts and people are paying attention. We can enrich those signals, check them against your ICP and turn them into warm LinkedIn and email outreach.
It's an extension of the paid media we run, not a replacement for it.
As a bootstrapped founder doing a little bit of everything, I didn't have time to build an outbound motion from scratch. Philip and Kiin handled the entire infrastructure, automations, and Clay setup. I just wrote the emails. Two weeks in, we're getting replies from people saying they actually enjoyed reading our outbound emails, and we've already seen direct signups.
One paid media team.
The channels you need.
Ad spend is paid directly to the platforms from your own accounts. We never mark up media.
LinkedIn Ads
Up to $10k a month in LinkedIn ad spend.
- Strategy and account architecture
- Campaign management
- Ad copy
- Creative direction
- Reporting and benchmarking
LinkedIn + Google
Create demand and capture it, as one paid media system.
- Everything in LinkedIn Ads
- Google search: brand, high-intent and competitor
- CRM conversions fed back into bidding
- One funnel, one report
Full Paid Media
LinkedIn, Google, Meta and Reddit, run as one system.
- Meta
- Budget moved to whichever channel is winning
Not sure which mix you need? We'll recommend one on the call, with your benchmark in front of us.
GTM Outbound
Paid-media signals turned into warm outbound. Full outbound tooling included.
RevOps
RevOps support available, scoped around what you need.
Questions people ask first.
What does Kiin do?
Kiin is a paid media agency for sales-led B2B SaaS. We run LinkedIn, Google, Meta and Reddit across the buying journey, creating demand before buyers are searching and capturing it when they are. Every account is benchmarked against $79M of real LinkedIn ad spend.
Who do you work with?
Sales-led B2B SaaS companies with high contract values and buying committees, typically from Series A to mid-market, in the UK, Europe and the US. Clients include Lead Forensics, Sova Assessment, Huq Industries, Giga Energy, Lumi AI and MarketerHire.
Why not just run Google Ads?
Because in most B2B SaaS categories, not enough of your buyers are searching yet. Google is essential for capturing the demand that exists, and we run it tightly on brand, high-intent and competitor terms with CRM conversions. Past that point, extra search budget buys worse traffic. Growth comes from creating demand on LinkedIn, Meta and Reddit, which later shows up as search.
Where does the benchmark data come from?
From LinkedIn advertisers who connect their accounts to Kiin Intelligence, our analytics platform, through LinkedIn's official Marketing API. The data is anonymised and aggregated. No advertiser can be identified, and no one sees another company's account. Method, sample sizes and corrections are published in every Kiin Labs report.
How much does Kiin cost?
LinkedIn Ads is $2,500 a month, LinkedIn + Google is $4,500, and Full Paid Media across LinkedIn, Google, Meta and Reddit is $5,500. GTM Outbound starts from $4,000 a month, and RevOps is scoped to what you need. Ad spend is separate and paid directly to the platforms. We recommend starting with a 3-month pilot and at least £4,000 a month in LinkedIn ad spend.
How fast will we see results?
Most clients see first leads within 2 to 4 weeks and a clear pipeline effect by month 3, tracked in the CRM rather than last-click. Across our clients we've booked 1,700+ demos and influenced $23M+ of pipeline.
Is the free benchmark safe?
Yes. It reads your account through LinkedIn's standard sign-in and cannot edit, pause, launch or spend anything. You can revoke access in one click from LinkedIn's settings.
Let's build the paid media case for your market.
Bring your ICP, ACV and current numbers. We'll show you where we'd create demand, where we'd capture it, and what the economics could look like.
Leave with your benchmark and business case, free.
Not ready? Benchmark your LinkedIn Ads free →