Your founder's voice, everywhere your ICP looks.

About 30 minutes a month. We jump on one call, interview you about what's happening in your world (wins, opinions, market takes) and we handle everything from there. Writing, editing, scheduling, publishing. You just review and approve.

Yes. We spend the first couple of weeks learning your voice, how you think, the phrases you use, the way you structure arguments. We study your existing content, your podcast appearances, your past posts. The goal is that your audience can't tell the difference. And you get unlimited revisions on every piece until it feels right.

We're not just writing posts. We're building a content engine that feeds directly into your ads and demand gen strategy. Every piece is designed to work as a thought leader ad, reaching your exact ICP at scale. A freelance ghostwriter writes content. We build a pipeline machine.

Typically around 8 to 10 posts per month, delivered in weekly batches. The exact number depends on your goals and how we structure the content calendar. Quality over quantity: every post has a strategic purpose.

That's actually the ideal setup. The content we write feeds directly into thought leader ads in your LinkedIn campaigns. The ads team and content team work together so everything is aligned: same messaging, same ICP targeting, same pipeline goals. Each channel makes the other more powerful.

Great, that means you already understand the value. We can either take over completely to free up your time, or augment what you're already doing with additional strategic posts. Most founders we work with were posting sporadically and inconsistently. We make it consistent, strategic, and tied to pipeline.

Founder-led content is strategic LinkedIn posting from exec personal profiles rather than company pages. It works because company pages typically get around 2% engagement, while personal profiles get 10× that. B2B buyers (VPs, CMOs, CTOs) trust people, not logos. When your ICP sees your founder sharing real opinions, market insights, and customer stories consistently, they build trust and familiarity long before a sales conversation happens. This shortens sales cycles, increases close rates, and generates inbound interest from exactly the right people.

The best founder content answers the questions your ICP actually has during their buying journey: what your product does and why it's different, how people used to tackle the problem before your solution existed, customer results and case studies told authentically, your opinions on market trends and industry direction, behind-the-scenes of building the company, and data-driven frameworks from your domain expertise. We build a content strategy around these pillars, customised to your specific ICP, so every post has a strategic purpose, not just chasing likes.

The key is the connection between organic content and paid amplification. We write content that works organically, but the real pipeline impact comes from promoting the best-performing posts as thought leader ads targeted at your exact ICP: specific job titles at specific companies. This means your founder's content reaches exactly the right decision-makers at scale, not just your existing network. When these prospects eventually request a demo, through branded search, direct traffic, or even a lead gen form, they've already been influenced by your content. That's influenced pipeline, and it's where the real revenue comes from.