Qualified pipeline with GTM Engineering.

The list, before the copy. Almost every broken outbound motion is sending decent messages to a scraped list on a calendar, so the first two weeks are spent on who gets contacted and when: a named target account list, warmed with LinkedIn Thought Leader Ads for four to eight weeks, and two or three triggers (a job change, a funding round, an ad engagement) that decide the moment a person enters a sequence. Then the infrastructure: deliverability, Clay enrichment, CRM attribution. Copy is last, and it is short, because by then it has a reason to exist. Kiin builds this as a system and then runs it; pricing is on the pricing page.

There is no published benchmark for agency response times, so treat any claim with care. What you can check: whether a call can be booked directly from the site without a form-to-SDR handoff (Kiin's calendar is on every page), and how the agency routes replies on its own outbound. At Kiin every reply is routed to a person, not a sequencer, the same working day, because a signal-based sequence only works if the human side keeps pace with it.

GTM Engineering is part outbound, part RevOps, part systems. It's signal-based outbound built on top of LinkedIn ad account warming (Warmbound), Clay, Instantly, HeyReach and custom AI workflows. A traditional SDR agency rents you reps who send the same template to the same scraped list. GTM Engineering builds a system: LinkedIn ad warming, signal detection, waterfall enrichment, AI-personalised copy, deliverability infrastructure and CRM attribution, all running as one workflow. Humans set the strategy. The system handles the throughput.

Warmbound is a Kiin motion where we warm up a target account list with LinkedIn ads before going outbound. You upload your ICP company list into LinkedIn Campaign Manager, we run Thought Leader Ads and content directly to those companies over 4 to 8 weeks, and monitor penetration rate, impression frequency and engagement levels via the Companies tab. Once the list shows solid penetration (multiple decision-makers have seen your content multiple times, and the company shows as “highly engaged” or “very highly engaged”) we trigger multi-channel outbound via LinkedIn, email and warm calling. The outreach references content they've already seen, so it doesn't feel cold. It's the missing link between brand awareness and pipeline.

Signal-based outbound is outreach triggered by real-time buying signals rather than cold lists. Instead of blasting thousands of generic emails, we monitor for specific signals (a prospect engaging with your LinkedIn ad, visiting your pricing page, receiving funding, or hiring for a new role) and trigger personalised outreach within hours. Teams using signal-based outbound see 15 to 25% reply rates compared to the 3.4% industry average for generic cold outreach. It replaces spray-and-pray with data-driven timing and relevance.

Roughly three to four weeks. Month one is mostly setup: domain registration, DNS, inbox warmup, ICP intake, list building, copy, sequencing and the Warmbound ad launch. Sending starts in the back half of month one or the start of month two. Warmbound runs in parallel from week one, warming the account list while sequences are being built. The reason it's not faster is deliverability. Sending too fast on cold domains is how you land in spam and burn the channel.

We register and configure dedicated sending domains separate from your primary domain, so a deliverability issue never threatens your real email. Each inbox runs through premium AI-powered warmup mimicking human sending patterns until reputation is established. We rotate inboxes monthly, run regular inbox-placement tests against major providers, and never trust in-platform spam scores alone.

Both, orchestrated as one channel. We run LinkedIn outreach through HeyReach, coordinated with email sequences so a prospect never gets hit on both surfaces in the same hour. Connection requests, follow-ups and DM sequences are scoped to the same ICP and copy framework as email, with replies routed into a unified inbox.

Every outbound send, open, reply and meeting lands on the contact record with source attribution. Replies route into Slack instantly, and your sales team picks them up natively in HubSpot or Salesforce without a separate inbox. Signal type is tagged on every contact so pipeline can be attributed to Warmbound, warm signals or cold signals separately in your reporting.

We build them. Most engagements start with us building from scratch using Clay with waterfall enrichment across 75+ data providers. If you have an existing list, we audit it, dedupe, re-enrich and validate before any sending. Lookalike modelling against your closed-won customers is part of the standard process.

We write it. Every email, LinkedIn message and follow-up is written by our team, then tested across 2 to 3 AI-generated variants in the first 40% of the campaign. The winning variant gets weighted up. You review and approve all copy before launch and can edit anything that doesn't match your voice.

Clay for data enrichment, ICP verification and workflow orchestration. Instantly for automated email outbound with domain warming and inbox rotation. HeyReach for LinkedIn outbound automation. Jungler for capturing LinkedIn engagement signals that Campaign Manager doesn't surface. LinkedIn Campaign Manager's Companies tab for ad engagement data and company-level targeting. Claude AI for personalised outreach messages based on signal context. Slack for real-time enriched lead alerts with phone numbers and full context. HubSpot or Salesforce for CRM sync, pipeline tracking and attribution. Kiin also runs its own LinkedIn Ads MCP server that plugs into Claude for real-time campaign auditing.

For high-value Warmbound targets, we push fully enriched profiles to your sales team via Slack or directly into your CRM. Each profile includes: the prospect's name, title, company and LinkedIn URL; a warmth score based on their engagement with your content; exactly which ads and content they saw, how many impressions, and whether they clicked; whether they visited your website and which pages; their company's engagement level from the Companies tab; a verified direct phone number and email address (enriched via Clay); company details including size, funding stage and tech stack; and a suggested talk track based on the content they engaged with. Your SDR picks up the phone with full context, not a cold name on a list.

Kiin handles everything up to the phone call. We build and warm the target account list with LinkedIn ads, capture all the engagement signals, enrich contacts through Clay with phone numbers and full context, and push enriched profiles to your team with warmth scores and talk tracks. Your SDR or AE makes the actual call, because that personal conversation should come from your team, with your voice and your product knowledge. We give them everything they need to make that conversation warm and contextual rather than cold and scripted. For LinkedIn outreach and email sequences, we handle those entirely via HeyReach and Instantly.

Warm signals come from people who have already interacted with your brand: they've clicked your LinkedIn ads, visited your website, watched your videos, commented on your posts, or viewed your founder's profile. They already know who you are. Cold signals come from external market data: a company just raised funding, a new VP was hired, they're posting jobs, or they just adopted a new technology. The prospect doesn't know your brand yet, but the timing signal tells you they're likely in a buying window. Both are valuable, but warm signals convert at roughly 3 to 5× higher rates because trust already exists.

You don't need LinkedIn ads to run cold signal outbound: funding rounds, job changes and hiring surges exist independently of your ad campaigns. However, the combination of LinkedIn ads and outbound is where the real magic happens. Ads generate warm signals that convert at 3 to 5× higher rates than cold signals alone. The Companies tab data from Campaign Manager gives you engagement intelligence that no other data source provides. And the brand awareness from ads makes all outbound, even cold, feel warmer because prospects have already seen your name in their feed. We always recommend the combined approach for maximum pipeline impact.

Three things. First, Warmbound: we warm your target accounts with LinkedIn ads before going outbound. Most agencies skip this entirely. Second, our team includes three ex-LinkedIn Marketing Solutions staff, so LinkedIn ad targeting and Companies tab intelligence run deeper than anywhere else. Third, we built our own LinkedIn Ads MCP that plugs into Claude, so we audit campaigns in real time instead of downloading CSVs. Combined with our LinkedIn Ads and founder content services, it creates a complete GTM engine where each channel reinforces the others.

GTM Engineering starts at £3,000 per month for a lean signal-capture setup layered onto an existing LinkedIn ads engagement. You get warm signal capture from your ad campaigns, Clay enrichment and outbound flows at no additional cost above the base management fee. For companies wanting a dedicated, full-scale outbound engine with cold signal monitoring, advanced Clay workflows, multi-channel sequences and Slack SDR alerts, we offer expanded GTM packages priced on scope and volume. Book a call and we'll recommend the right setup based on your sales team size, ICP and pipeline goals.