12 Best SaaS PPC Agencies [2026]

The ranking

Our list, ranked. Kiin publishes this list and is at number 1; the full entries further down are grouped by what each agency is best for.

1. Kiin: Google Ads run under a LinkedIn demand engine for sales-led B2B SaaS
2. Getuplead: a fixed-fee SaaS PPC specialist with no minimum spend
3. Holini: senior-only PPC and analytics for B2B companies spending $10k+ a month
4. Marketing Signals: search-led PPC and SEO for technology and SaaS brands
5. KlientBoost: an accountable generalist across Google, LinkedIn and CRO
6. Powered by Search: paid search inside a full B2B SaaS demand-gen programme
7. TripleDart: AI-native SaaS growth with paid media inside it
8. Lever Digital: UK SaaS paid acquisition from senior specialists on a rolling contract
9. AdConversion: B2B SaaS spending $25k+ a month that wants media, creative and CRO priced by the line
10. Omni Lab: Series A to C SaaS spending $10k+ a month across six platforms
11. Directive: paid search and LinkedIn inside a large US B2B performance agency
12. Refine Labs: demand programmes for Series B+ B2B tech, with published tiers

The shortlist by need

• Google, LinkedIn and other paid channels run as one SaaS programme: AdConversion, Kiin, Omni Lab
• SaaS paid search from a senior PPC specialist: Getuplead, Holini, Lever Digital, Marketing Signals
• Paid search inside a wider SaaS growth programme: KlientBoost, Powered by Search, TripleDart
• Funded SaaS with large budgets and enterprise process: Directive, Refine Labs

SaaS search has three problems generic PPC does not. Volume is low, so smart bidding needs qualified pipeline imported from the CRM to learn from. The conversion is not the sale, so brand, non-brand, competitor and generic have to be reported separately or brand spend hides everything. And search is the last click: most SaaS buyers searched because they saw the company somewhere else first, often LinkedIn. The market splits into senior search specialists, agencies that run Google with LinkedIn and other paid channels as one programme, growth agencies where paid search is one service line, and large agencies built for funded companies with big budgets.

Comparison table

Facts only, no scores. Each row comes from the agency's own site or public profile.

What the agencies on this list charge

7 of the 12 agencies here publish a fee, price or minimum. Media spend is on top in every case.

• Kiin: $2,500 to $5,500/mo; about $5,000/mo ad spend
• AdConversion: Media from $8,600/mo ($25k+ spend)
• Holini: Not published; fits $10k+/mo PPC
• KlientBoost: Indicative lines, e.g. $7,500/mo
• Omni Lab: Not published; $10k+/mo spend minimum
• Refine Labs: Paid media from $14,000/mo
• TripleDart: Not published; $10k to $500k/mo spend

Price on a call: Directive, Getuplead, Lever Digital, Marketing Signals, Powered by Search. Ask each for the fee, whether it is a percentage of spend, the contract length and the notice period.

The agencies, by what they are best for

Best for Google, LinkedIn and other paid channels run as one SaaS programme

Sales-led or product-led SaaS that wants search, LinkedIn and paid social run by one team, sometimes with creative and landing pages attached.

1. Kiin

Best for Google Ads run under a LinkedIn demand engine for sales-led B2B SaaS

London (Great Portland Street, W1W). Founded 2019; team of 8, three of them ex-LinkedIn Marketing Solutions. LinkedIn, Google, Meta and Reddit run as one funnel for sales-led B2B SaaS, reported as pipeline. Benchmarks every account against the Kiin Labs panel: $65M+ of LinkedIn spend across 1,000+ advertiser accounts. Published fees: LinkedIn Ads $2,500 a month, LinkedIn + Google $4,500, full paid media $5,500, GTM outbound from $4,000. No mark-up on media; recommended ad spend about $5,000 a month.

Kiin runs Google Ads as the capture layer under LinkedIn: brand and non-brand reported separately, bidding optimised to qualified pipeline imported from HubSpot or Salesforce, and one pipeline report across both channels. Fees are published and are not a percentage of spend.

Named results: Storysnap, $3M+ influenced pipeline and $1.28M closed won; Lumi AI, blended CPL from $455 to $176. All results: case studies. Service page: how Kiin runs SaaS PPC.

Tradeoff: we are not a search-only shop: the advice will always include when to add demand creation. A company that wants search alone, with no view on the rest of the funnel, should pick a specialist from the group above.

9. AdConversion

Best for B2B SaaS spending $25k+ a month that wants media, creative and CRO priced by the line

US. Founded by Silvio Perez; an academy with free B2B advertising courses, an agency and an AI monitoring product (Sami). LinkedIn, Google and Meta. Published: paid media from $8,600 a month (quarterly, for $25k+ monthly spend), creative from $1,760, CRO from $3,323, RevOps from $9,000; AI-powered performance from $2,500 with a 90-day guarantee.

AdConversion lets you buy media, creative and CRO as separate published lines, which few agencies in this market do. The education arm suits an in-house marketer who wants to keep learning, and the fit is a SaaS company already at $25,000 a month in spend that wants a full performance stack.

Tradeoff: the $8,600 fee is for accounts spending $25k+ a month; below that you are routed to the $2,500 AI product, which is software plus coaching rather than a managed account.

10. Omni Lab

Best for Series A to C SaaS spending $10k+ a month across six platforms

Location not published. LinkedIn, Google, Meta, YouTube, Bing, Reddit; ad creative; analytics and conversion tracking; Omni OS. B2B SaaS only, Series A to C, $10k+ monthly spend minimum. Pricing not published.

B2B SaaS exclusively, six platforms, a stated $10,000-a-month minimum and SQL-level published results: ShareGate +44% SQLs year on year, Billd 75% lower cost per SQL, Thoropass 2x paid SQLs in a quarter. Named logos include Drata, Firstup and Broadsign.

Tradeoff: no location or leadership stated on the site, and the $10k floor excludes earlier-stage companies.

Best for SaaS paid search from a senior PPC specialist

SaaS companies whose paid programme is mainly Google and Microsoft and who want senior hands on the account rather than a wider programme.

2. Getuplead

Best for a fixed-fee SaaS PPC specialist with no minimum spend

Location not published. SaaS PPC on Google, LinkedIn, Reddit and Bing. Fixed monthly fee, no minimum ad spend, month-to-month. Google Partner, Microsoft Advertising Partner, LinkedIn Marketing Partner. Fee not published.

Kamel Ben Yacoub and Katia González's agency works only with B2B SaaS and tech, staffs accounts with senior specialists rather than juniors, and is clear on terms: fixed monthly fee, no long-term contract, no minimum ad spend. Named clients include Adobe, Siemens, Snowflake, NTT Data and Software AG; 5.0 on Clutch.

Tradeoff: the fee itself is not published, and "no minimum spend" does not make a $2,000-a-month category budget produce learnings any faster.

3. Holini

Best for senior-only PPC and analytics for B2B companies spending $10k+ a month

Europe (CEO Andres Ruul). Google Ads, LinkedIn Ads, Microsoft Ads, GA4 and CRM-connected analytics for B2B. States it fits companies investing $10k+ a month in PPC or getting there soon. Named clients DeskTime, Veriff, Zebra BI, Passware, Cherry Servers, EstateGuru. 4.9/5 on verified reviews. Pricing "simple and transparent, based on your goals", figures not published.

Holini starts with a read-only audit of the ad accounts and GA4 before any proposal, framed around what is holding PPC back from growing qualified pipeline while keeping CAC under control. Case studies quote client revenue and funding rather than vanity metrics, and the team is senior-only.

Tradeoff: PPC and analytics first; LinkedIn is run, but the positioning is search-led, so a LinkedIn-first demand programme is not the strength. No published fee.

8. Lever Digital

Best for UK SaaS paid acquisition from senior specialists on a rolling contract

UK. PPC across SaaS, ecommerce and lead generation; every specialist has at least three years' experience; no fixed-term contracts. Named clients Uplisting and Sprintlaw. Pricing not published.

Lever's pitch is senior people and a month-to-month relationship. The Uplisting case is a four-year engagement from $100k to $3M ARR with a 5x increase in monthly free trials, and Sprintlaw went from a loss-making Google Ads account to its main new-business channel.

Tradeoff: the site describes paid search and acquisition broadly; LinkedIn is not called out as a specialism, and there is no published pricing.

4. Marketing Signals

Best for search-led PPC and SEO for technology and SaaS brands

UK. Since 2007. Performance search across Google and AI surfaces; states a focus on fast-growing technology and SaaS brands scaling lead generation and reducing acquisition cost. PPC, SEO, and visibility in ChatGPT, Perplexity, Gemini and Claude. Pricing not published.

Search-first, with SaaS named as the focus and AI-answer visibility folded into the same practice as paid and organic search. The fit is a technology company that wants PPC and SEO run together by one team.

Tradeoff: search-led means Google-led; LinkedIn and paid social are not the centre of the offer, and no named clients are on the page.

Best for paid search inside a wider SaaS growth programme

SaaS companies that need search fixed alongside SEO, CRO, RevOps or content, and want one partner for all of it.

5. KlientBoost

Best for an accountable generalist across Google, LinkedIn and CRO

California. 4.9 on Clutch from 405 reviews. States it hit 83% of client goals in Q2 2026 and adds resources free if pacing behind. Free marketing plan with priced recommendations, for example a LinkedIn spend increase at $7,500 a month management. Google, LinkedIn, Meta, CRO, SEO, email. Pricing indicative on site.

Unusually open for a US agency: each recommendation in the free plan comes with a fee and the goal-hit rate is published. The fit is a growth-stage company that wants one accountable team across search, paid social and conversion rate work.

Tradeoff: a large multi-channel agency for any B2B client; SaaS is one client type, not the specialism.

6. Powered by Search

Best for paid search inside a full B2B SaaS demand-gen programme

Location not published on the entry. Paid search, paid social, SEO, content, ABM, HubSpot RevOps, GEO. B2B SaaS. 200+ B2B companies. Pricing not published.

Positions on pipeline rather than leads, with a stated guarantee of 30% more sales-ready opportunities in 90 days, and runs paid search as one lever alongside SEO, ABM and HubSpot operations. Named clients include Elastic, Basecamp, Varonis and SentinelOne, with pipeline figures published per case.

Tradeoff: if you only want Google Ads run well, you are buying a programme. Pricing and minimums are not stated.

7. TripleDart

Best for AI-native SaaS growth with paid media inside it

Plano, TX and Bangalore. SEO/AEO, GTM engineering, RevOps, paid media (search, social, PMax), ABM, content. B2B SaaS. 300+ companies; $10k to $500k monthly spend per client. Pricing not published.

An "AI-native" B2B SaaS agency with a named head of paid media (Sabarinathan) and a proprietary automation platform, Slate. States $300M+ in ad spend managed across clients including SentinelOne, Freshworks, HubSpot and Zuora; 4.8 on Trustpilot.

Tradeoff: paid media is one of six service lines; the centre of gravity is organic and GTM engineering, and a US and India delivery model suits some buyers and not others.

Best for funded SaaS with large budgets and enterprise process

Series B+ and public software companies with a real paid budget that want scale, process and a demand strategy.

11. Directive

Best for paid search and LinkedIn inside a large US B2B performance agency

Irvine, California; since 2013. 100+ marketing strategists; 420+ brands served. Divisions for content, paid media, performance creative, programmatic, RevOps and startups; vertical playbooks; states $2.2M a year spent on its own R&D. Pricing not published.

A B2B-only performance agency with vertical playbooks and a "pipeline not MQLs" position. Paid search and LinkedIn are run as part of a paid media programme alongside programmatic and creative. The fit is a funded or public B2B company that wants scale and process.

Tradeoff: scale cuts both ways; a $10k-a-month account will not get the agency's most senior people.

12. Refine Labs

Best for demand programmes for Series B+ B2B tech, with published tiers

US. 300+ B2B tech companies since 2019; works with Series B and beyond, mid-market and enterprise. Published pricing: paid media management from $14,000 a month (six-month minimum), full service with a Director of Demand Generation from $26,000, creative-only from $5,000, strategy engagements from $35,000.

Prices are on the page, so you can qualify yourself in or out. LinkedIn is the core paid channel in most of its programmes, creative is in-house, and it publishes portfolio averages of +41% high-intent demo requests and +33% pipeline value.

Tradeoff: a $14,000 a month starting fee before media rules out most smaller companies, by design, and search is not the centre of the offer.

What SaaS PPC needs that generic PPC does not

Three things. Low volume: a good SaaS category keyword gets a few hundred searches a month, so smart bidding never gets enough conversions unless the agency imports qualified pipeline from the CRM as the conversion. The conversion is not the sale: a demo request is worth nothing until sales accepts it, so brand, non-brand, competitor and generic have to be split and reported separately or brand spend hides everything. And search is the last click: most SaaS buyers searched the category because they saw the company on LinkedIn first, so an agency that runs search alone is capturing demand somebody else paid for. The agencies at the top of this page are built around those three facts; the ones lower down are strong search agencies with SaaS as one client type. The LinkedIn side is in best LinkedIn ads agencies; the UK search view in best B2B PPC agencies UK; what a LinkedIn click costs next to a Google one in the benchmarks.

What it costs to reach a software buyer

Agency fees are the visible cost. These are the media economics underneath them, for the facets a SaaS advertiser actually targets.

• Software Development returns the cheapest quality click at $19.93 and the best click through rate at 0.23%, across 100 advertiser accounts. It is the default facet and, unusually, the default is also the best one.
• IT Services and IT Consulting produces leads at $123 against $404 for Technology, Information and Internet. Both are large samples. If your buyer plausibly sits in either, the difference is worth a test before you commit the budget.
• Data Infrastructure and Analytics is the cheapest reach at a $24.17 CPM, roughly half of Software Development, for a $22.37 click. Narrow, technical and underbought.

Source: Kiin Intelligence panel. 1,000+ advertiser accounts, 22,942 campaigns and $65M+ of measured LinkedIn spend across 1.34 billion impressions in the twelve months to 7 September 2026. Medians across advertiser accounts, never pooled totals. LinkedIn Audience Network delivery excluded. An account count sits beside every figure, and anything built on fewer than about ten accounts is a direction rather than a number. Fuller tables and method: LinkedIn Ads Benchmarks 2026.

The lead form problem nobody reports

Most SaaS PPC programmes run some form of gated offer. This is what happens inside it.

• 88% of the people who open a LinkedIn lead form never finish it, at the median account, despite the form being pre-filled from their profile.
• That abandonment costs $122.27 per lead. You paid $18.21 to get the form opened and $140.49 to get one of them completed. Every field you add is priced.
• The spread is twentyfold, from 1.9% completion at the tenth percentile to 37.2% at the ninetieth. It is driven by how much you ask for and what you give in return, not by the creative above it.
• Never let an agency report form opens as leads. The platform reports them prominently and they are, at the median, 88% noise.

Where the cost per demo actually comes from

Across 119 accounts the cost per booking ranges 121 times, and only 1.5 times of that is the price of traffic. Seventy two times is conversion rate. If your cost per demo is high while your cost per click looks fine, the problem is almost certainly not in the ad account, and an agency contracted only for the ad account cannot fix it.

Which motion each agency is actually built f

Same agencies, read against the question that decides fit for a SaaS company: is this firm shaped for a self serve product where paid media has to produce signups, or for a sales led product where it has to produce conversations? The stage and budget columns matter because they proxy it. A firm with a $10,000 floor and enterprise reporting is built for the second; a firm running a $3,000 floor on search alone is usually built for the first.

or

Trial led and sales led SaaS buy PPC differently

The single biggest source of mismatch between a SaaS company and a PPC agency is not budget or channel. It is which motion the product sells on, because the two need opposite things from paid media.

An agency built for one motion will run the other badly, and most of them are built for one. Say which you are in the first call, and ask for a client on the same motion rather than the same industry.

What to budget against your ACV

Using the measured cost of reaching a software buyer from the table above, a $19.93 landing page click on the Software Development facet, against the panel median conversion economics. Media only; agency fees sit on top.

Two things follow. The gap between the median and the top quartile is five times, and it is larger than the gap between the smallest and largest budget row. Moving from median to top quartile execution is worth more than tripling the spend, which is the whole argument for caring who runs the account.

And the ACV test: if your average contract value is under roughly $10,000 and your win rate from booking is 20%, a booking has to cost under about $2,000 for the maths to work at all. At the median conversion rate and a $19.93 click, a booking costs around $1,993. That is the line. Below that ACV, paid search alone rarely carries a sales led motion, and the honest answer is a self serve motion or a different channel mix.

The clicks column and the bookings columns are not a funnel to be divided into each other. Booking rates are the panel distribution of booking-like conversions per 100 landing page clicks, not a forecast for your account, and they depend entirely on the page and the offer rather than on the ad.

Why SaaS PPC accounts stall at the same three points

Brand search flatters the account until someone splits it out

Branded terms convert at several times the rate of everything else and cost a fraction. An account reporting blended cost per acquisition is reporting mostly brand, and the non brand performance underneath can be arbitrarily bad without anyone seeing it. Ask for brand and non brand reported separately from month one; an agency that resists is telling you something.

The capture ceiling arrives without warning

Search harvests intent that already exists, and in a defined B2B category that pool is finite. Accounts scale smoothly for three or four quarters and then stop responding to budget, which gets diagnosed as an agency problem when it is a demand problem. The fix is upstream and takes two quarters, so it has to start before the ceiling, not after.

The page is doing the damage, not the account

Across 119 advertiser accounts the cost per booking varies 121 times while traffic price varies 1.5 times. If cost per demo is climbing while cost per click looks healthy, no amount of bid, match type or keyword work will fix it, and an agency contracted only for the ad account cannot reach the thing that is broken.

How to choose

1. "Show me a SaaS account with under 50 conversions a month." If every case study is ecommerce ROAS, the low-volume problem is unsolved.
2. "What is the conversion you optimise to?" Qualified pipeline imported from the CRM, or form fills.
3. "Are brand and non-brand reported separately?" If not, you cannot see what the non-brand spend does.
4. "Who runs LinkedIn?" The same team, a different team, or nobody.
5. "Is the fee a percentage of spend?" At $100,000 a month a 15% fee is $15,000. Kiin, AdConversion and Refine Labs publish flat numbers on this page.