Disclosure and methodology
Kiin runs Google Ads for B2B SaaS companies and is on this list. We also do not sell Google Ads on its own, which is a bias you should know about before reading the rest. Every fact about another agency was read from that agency's own site on 14 September 2026; where something is not stated, we say so.
Scored on: B2B SaaS focus (or at least B2B) · measurement — brand and non-brand reported separately, offline conversions imported from the CRM · pricing and contract transparency · verifiable credentials (partner status, named clients, team). Not scored on: size, awards, design.
Why PPC alone plateaus in B2B SaaS
Search captures demand that already exists. For a SaaS product with a real ICP, the category has a few hundred to a few thousand high-intent searches a month in the whole US market, at $20–$60 a click. A competent account captures that in a month or two and then has nowhere to grow except broader, worse-converting terms. Every agency below will tell you this eventually; the difference is whether they tell you before you sign. Kiin's position — Google as the capture layer of a programme that creates demand on LinkedIn — is on the SaaS PPC agency page, and it is why we are ranked where we are here rather than first.
The agencies
1. Getuplead — best for a fixed-fee SaaS PPC specialist with no minimum spend
Kamel Ben Yacoub and Katia González's agency works only with B2B SaaS and tech, staffs accounts with senior specialists rather than juniors, and is unusually clear on terms: fixed monthly fee, no long-term contract, no minimum ad spend. Named clients include Adobe, Siemens, Snowflake, NTT Data and Software AG; 5.0 on Clutch. The most straightforward commercial terms on this list.
Tradeoff: the fee itself is not published, and "no minimum spend" does not make a $2,000-a-month category budget produce learnings any faster.
2. AdConversion — best for Series A–C SaaS that wants to learn as well as outsource
Silvio Perez runs AdConversion as an education business with an agency attached: a large body of free training on Google and LinkedIn Ads, and a SaaS PPC service with a proprietary optimisation platform, in-house creative and revenue dashboards. Named clients include ActiveCampaign, Mixpanel, Checkr and Showpad. The 30-day money-back guarantee is rare in this category.
Tradeoff: if you want the work done and never want to think about it, the educational framing is overhead you are paying for. Pricing is not published.
3. Hey Digital — best for B2B SaaS paid media with creative and landing pages in-house
Works exclusively with B2B SaaS and pairs PPC with the things PPC usually lacks: landing page design, video ads and creative strategy. Published case studies include PostHog (18.5% conversion increase, 17% CPA decrease) and Toggl (52% spend reduction, 159% deal value increase). One of the few agencies that treats Reddit and YouTube as first-class B2B channels.
Tradeoff: no location stated on the site and no pricing; expect a conversation to establish both. Strong on execution breadth, less visible on measurement method.
4. Omni Lab — best for Series A–C SaaS spending $10k+ a month on paid
B2B SaaS exclusively, with a stated $10,000-a-month spend minimum that filters for accounts big enough to learn from. Runs paid media across six platforms under one "Omni OS" and publishes SQL-level results: ShareGate (+44% SQLs YoY), Billd (−75% cost per SQL), Thoropass (2× paid SQLs in a quarter). Twenty-plus named logos including Drata, Firstup and Anvilogic. Also publishes the "12 best" lists that rank for this category.
Tradeoff: the $10k minimum rules out earlier-stage companies, and the agency does not state where it is based or who runs it.
5. KlientBoost — best for PPC plus conversion rate optimisation
A large performance agency whose distinguishing service is conversion rate optimisation next to paid: the landing page and the campaign are worked by the same vendor. Several hundred published case studies; fee tiered by complexity, not a percentage of spend; states it hit 83% of client goals in Q2 2026. Airbnb, Segment and Juniper Networks are named clients.
Tradeoff: not SaaS-exclusive, and a 100-person agency has a process shape that suits mid-market better than a 40-person startup.
6. Powered by Search — best for paid search inside a full B2B SaaS demand-gen programme
Positions on pipeline rather than leads, with a stated guarantee — 30% more sales-ready opportunities in 90 days — and runs paid search as one lever in a programme that includes SEO, ABM and HubSpot operations. Named clients include Elastic, Basecamp, Varonis and SentinelOne, with published pipeline figures per case. The right shape if paid search is one of four things you need fixed.
Tradeoff: if you only want Google Ads run well, you are buying a programme. Pricing and minimums are not stated.
7. TripleDart — best for AI-native SaaS growth with paid media inside it
An "AI-native" B2B SaaS agency with a named head of paid media (Sabarinathan) and a proprietary automation platform, Slate. States $300M+ in ad spend managed across clients including SentinelOne, Freshworks, HubSpot and Zuora, 4.8 on Trustpilot. The $10k–$500k monthly range tells you the intended client size.
Tradeoff: paid media is one of six service lines; the centre of gravity is organic and GTM engineering. A US–India delivery model suits some buyers and not others.
8. Directive — best for enterprise SaaS performance marketing at scale
The largest agency on this list, running paid search and paid social for mid-market and enterprise software companies — Calendly, Gong, ZoomInfo, BlackLine, SentinelOne among 420+ brands — with proprietary tooling and a global office footprint. Publishes more SaaS PPC and paid media content than anyone in the category, including the "25 best" lists that rank for it.
Tradeoff: enterprise process comes with enterprise minimums. For a $2M-ARR company spending $8,000 a month on Google, it is the wrong shape.
9. Kiin — best for Google Ads as the capture layer next to LinkedIn — never on its own
Kiin runs Google Ads for sales-led B2B SaaS inside Full Paid Media at $5,500 a month flat: search on category, competitor and brand terms, PMax and remarketing only where conversion history supports it, offline conversion import from the CRM, brand and non-brand reported separately. Every Google visitor lands in the LinkedIn retargeting pool; every LinkedIn engager who searches finds the brand bid. Both channels are reported on one pipeline number. Named clients: Giga Energy ("9x'd the number of deals in the pipeline directly from LinkedIn and Google"), Lead Forensics, MarketerHire.
We are last on this list for an honest reason: we will not sell you Google Ads alone. If that is what you want, the eight agencies above will, and several do it very well.
Where we are the wrong choice: Google-only briefs, ecommerce, PLG products under $2,000 ACV, and any media budget that cannot support LinkedIn plus one other channel (roughly $10,000–$12,000 a month all-in).
Side by side
| Agency | SaaS-only | Google Ads | Min spend / term | Published fee | |
|---|---|---|---|---|---|
| Getuplead | Yes | Core | Yes | None / month-to-month | No (fixed fee) |
| AdConversion | Yes (A–C) | Core | Yes | No long-term contract | No |
| Hey Digital | Yes | Core | Yes | Not stated | No |
| Omni Lab | Yes (A–C) | Core | Yes | $10k+/mo spend | No |
| KlientBoost | No (B2B + more) | Core + CRO | Yes | $5k+/mo spend, 3–6 mo | No (tiered) |
| Powered by Search | Yes | Inside demand gen | Yes | Not stated | No |
| TripleDart | Yes | Inside growth programme | Yes | $10k–$500k/mo | No |
| Directive | Mostly (B2B tech) | Core | Yes | Not stated | No |
| Kiin | Yes (sales-led) | Capture layer only | Core | ~$10–12k/mo all-in | $5,500/mo flat |
What to expect from a SaaS PPC account
Directional ranges from the B2B SaaS accounts Kiin runs; your vertical and ACV move them. Category CPC $20–$60 ($80–$150+ in security and data); competitor terms $10–$35; brand $1–$6. Landing page conversion on category terms 2–5% to a demo request; cost per non-brand demo request $300–$900; cost per qualified opportunity $1,000–$3,000, measurable only with CRM import. If an agency quotes a blended CPL, ask which campaign group it came from. The full table is on the SaaS PPC agency page.
How to choose
- "Do you report brand and non-brand separately?" If the deck shows one blended CPL, the number is carried by people who typed your name.
- "Do you import offline conversions from our CRM?" If not, Google is being optimised toward form fills.
- "Who owns the ad account?" You should. An agency that runs your spend through its own MCC is holding your history.
- "What happens to a Google visitor who does not convert?" If the answer is display remarketing only, 95% of your visitors are never seen again.
- "Is the fee a percentage of spend?" Then the agency is paid to recommend more budget.