How it is ordered. Agencies are ranked, with Kiin at number 1 (see "The ranking"). Each also has a "best for" label, and the full entries are grouped by that need. By the way, this is our list, and we've put ourselves first.
Criteria. Whether LinkedIn is the core offer or one channel of many, whether the agency reports landing page clicks and pipeline, funnel coverage beyond cold ads and demo forms, which adjacent channels it runs, whether pricing or a minimum is published, and named client results.
Sources. Each agency's own website (services, pricing and case study pages), its LinkedIn company page and public client reviews. Where an agency does not publish something, the table says "not published"; that means we could not find it, not that it does not exist.
Kiin is a LinkedIn-led B2B paid media agency. Its entry uses the same format and has a tradeoff like everyone else. Nobody paid to be included.
Last checked: 3 November 2026. Spot something out of date? Email [email protected] and we will fix it.
The ranking
Our list, ranked. Kiin publishes this list and is at number 1; the full entries further down are grouped by what each agency is best for.
- Kiin: LinkedIn-led paid media for sales-led B2B SaaS
- DowSocial: getting thought leader ads live at a fixed price, or training your team to run them
- Linkads: LinkedIn-only management in France with published monthly prices
- Rampiq: LinkedIn pipeline programmes tied to AI-search visibility
- Dapper: European B2B demand generation with in-house content, creative and video
- Searchlab: Dutch LinkedIn Ads with ABM audiences built from the CRM
- YOYABA: DACH and European B2B software at €10k+ monthly ad spend, with creative production
- B2Linked: pure LinkedIn Ads specialism with a long track record
- Impactable: LinkedIn as the signals hub for a multi-channel B2B programme
- Sculpt: paid and organic LinkedIn under one B2B social team
- Understory: paid media, GTM engineering and LinkedIn content run by one team
- AdConversion: B2B SaaS spending $25k+ a month that wants media, creative and CRO priced by the line
- Directive: LinkedIn Ads inside a large US B2B performance agency
- GrowthSpree: B2B SaaS demand gen across Google, LinkedIn and Meta on a flat monthly fee
- KlientBoost: LinkedIn Ads with indicative fees and goal-based accountability
- Refine Labs: demand programmes for Series B+ B2B tech, with published tiers
The shortlist by need
- LinkedIn-led paid media with search and other channels attached: Impactable, Kiin, Rampiq
- A LinkedIn-only specialist: B2Linked, DowSocial, Linkads
- German, Dutch or wider European B2B programmes: Dapper, Searchlab, YOYABA
- LinkedIn ads joined to outbound, founder content or organic social: Sculpt, Understory
- LinkedIn inside a larger performance or demand programme: AdConversion, Directive, GrowthSpree, KlientBoost, Refine Labs
"LinkedIn Ads agency" covers several different businesses: LinkedIn-only specialists that run nothing else, LinkedIn-led agencies that put search, paid social and sometimes outbound around it, European agencies that write creative natively in German, Dutch or French, and larger performance agencies where LinkedIn is one line of a bigger programme. Regional versions of this list: UK, London, USA and Europe.
Comparison table
Facts only, no scores. Each row comes from the agency's own site or public profile.
| Agency | HQ / markets | Channels | Published pricing or minimum | Typical client | Standout proof |
|---|---|---|---|---|---|
| Kiin | London; UK, Europe, US | LinkedIn, Google, Meta, Reddit | $2,500 to $5,500/mo; about $5,000/mo ad spend | Sales-led B2B SaaS | Storysnap $3M+ influenced pipeline; Lumi AI CPL $455 to $176 |
| AdConversion | US | LinkedIn, Google, Meta; creative, CRO, RevOps | From $8,600/mo (for $25k+ spend); AI product from $2,500 | B2B SaaS spending $25k+/mo | Line-by-line published pricing |
| B2Linked | Utah; US | LinkedIn only | Not published | B2B on LinkedIn | 13+ years; $150M+ managed on LinkedIn |
| Dapper | Rotterdam and Lisbon | LinkedIn, Google, content, video, email | Not published | B2B SaaS, service and hardware | OPP +200% SQLs; ReviewStudio 350+ signups at $70 |
| Directive | Irvine, CA; US | LinkedIn, Google, programmatic, content, RevOps | Not published | Funded and public B2B | 100+ strategists; 420+ brands served |
| DowSocial | UK | LinkedIn; thought leader ads | £995 training; £1,299 set-up; £2,750 Kickstart | UK B2B, any size | Trained Google, Meta, Vodafone teams |
| GrowthSpree | Not published | Google, LinkedIn, Meta; ABM, RevOps | Flat monthly fee, not published | B2B SaaS only | Hubilo $20k to $250k/mo pipeline |
| Impactable | US | LinkedIn, paid search, programmatic | Not published | B2B demand creation | Lacework case study by LinkedIn: 6x ROI, 30% lower CPL |
| KlientBoost | California; US | Google, LinkedIn, CRO | Indicative: $7,500/mo management line on a sample plan | Growth-stage companies | 4.9 on Clutch from 405 reviews |
| Linkads | France | LinkedIn only | €1,890 to €2,490/mo, published | French and francophone B2B | €5M+ LinkedIn Ads managed; 50+ clients since 2023 |
| Rampiq | US | LinkedIn, AI-search visibility | Not published | B2B tech and SaaS | Six-year clients: 313 Group, Case IQ |
| Refine Labs | US | LinkedIn-led paid, creative, strategy | From $14,000/mo; six-month minimum | Series B+, mid-market, enterprise | Portfolio averages +41% demo requests, +33% pipeline value |
| Sculpt | Iowa City, IA; US | LinkedIn paid and organic, influencers | Not published | Mid-market and enterprise B2B | LinkedIn Ads Certified Agency; work for Monotype |
| Searchlab | Netherlands | LinkedIn, Google; CRM-built ABM lists | Fixed prices on request; €1,500/mo media minimum | Dutch B2B with ABM plans | 4.7 on Google (19 reviews) |
| Understory | US | LinkedIn, Google, Meta, Reddit, X; GTM engineering | Flat retainer, not published; six-month minimum | Seed to IPO B2B | Clients include Clay, Zapier, Expensify |
| YOYABA | Europe, DACH focus | LinkedIn, Google, Meta; creative, RevOps | From €10,000/mo full paid media | B2B tech over €5M ARR | TLA strategy credited with 124+ deals for HubSpot DACH |
What the agencies on this list charge
8 of the 16 agencies here publish a fee, price or minimum. Media spend is on top in every case.
- Kiin: $2,500 to $5,500/mo; about $5,000/mo ad spend
- AdConversion: From $8,600/mo (for $25k+ spend); AI product from $2,500
- DowSocial: £995 training; £1,299 set-up; £2,750 Kickstart
- KlientBoost: Indicative: $7,500/mo management line on a sample plan
- Linkads: €1,890 to €2,490/mo, published
- Refine Labs: From $14,000/mo; six-month minimum
- Searchlab: Fixed prices on request; €1,500/mo media minimum
- YOYABA: From €10,000/mo full paid media
Price on a call: B2Linked, Dapper, Directive, GrowthSpree, Impactable, Rampiq, Sculpt, Understory. Ask each for the fee, whether it is a percentage of spend, the contract length and the notice period.
The agencies, by what they are best for
Best for LinkedIn-led paid media with search and other channels attached
Sales-led B2B companies where LinkedIn creates demand and Google, programmatic or other channels should be run by the same team.
1. Kiin
Best for LinkedIn-led paid media for sales-led B2B SaaS, with a published fee
Kiin runs thought leader ads as the demand engine, retargeting layered by engagement depth, and lead gen forms and conversation ads for capture, with Google, Meta and Reddit in the full paid media tier. Reporting is on landing page clicks and pipeline from your CRM, and every account is benchmarked against the Kiin Labs panel.
Named results: Storysnap, $3M+ influenced pipeline and $1.28M closed won; Lumi AI, blended CPL from $455 to $176. All results: case studies. Service page: how Kiin runs LinkedIn Ads.
Tradeoff: we only work with B2B. If you spend well under the recommended ad budget, sell a transactional product with a short cycle, or want TikTok run by the same team, an agency in another group is a better fit.
9. Impactable
Best for LinkedIn as the signals hub for a multi-channel B2B programme
Impactable uses LinkedIn to see which companies and roles are engaging, then feeds that into every other channel, with thought leader ads inside the demand creation practice. Its Lacework case study was written by LinkedIn itself: 6x ROI, 40% more qualified leads and 30% lower CPL.
Tradeoff: No published pricing, and the spend figures and Clutch rating it quotes vary between sources, so ask for current numbers on the call.
4. Rampiq
Best for LinkedIn pipeline programmes tied to AI-search visibility
Rampiq's position is that cold segments do not convert and warming comes first; it states that 95% of the LinkedIn campaigns it audits fail because they target people who do not know the brand. Pairing paid LinkedIn with getting cited in AI answers is a distinctive combination.
Tradeoff: No pricing, and thought leader ads sit inside a broader programme rather than as a product of their own.
Best for a LinkedIn-only specialist
Teams that already run Google themselves and want LinkedIn handled by people who do nothing else.
8. B2Linked
Best for pure LinkedIn Ads specialism with a long track record
The pitch is waste reduction: targeting, bidding and campaign settings, with each strategy customised by senior experts. Thought leader ads are run as part of the LinkedIn programme rather than sold as a separate product.
Tradeoff: LinkedIn only, so Google and Meta are someone else's job; the site lists two team members, so ask about capacity.
2. DowSocial
Best for getting thought leader ads live at a fixed price, or training your team to run them
DowSocial publishes fixed prices for getting thought leader ads live and offers to teach your team instead of running the account. The fit is a company that wants the first campaign built properly and then run in-house.
Tradeoff: A small specialist: the managed retainer is on request and no client results are published.
3. Linkads
Best for LinkedIn-only management in France with published monthly prices
A small senior collective with published prices, no percentage of media, and ABM targeting and founder ghostwriting as named services. The fit is a French or francophone B2B company that wants a specialist rather than a full-service agency.
Tradeoff: Young (2023) and French-language first; an English-speaking team running pan-European campaigns should check who would work the account.
Best for German, Dutch or wider European B2B programmes
Companies selling into continental Europe that want creative and campaigns run natively in the buyer's language.
5. Dapper
Best for European B2B demand generation with in-house content, creative and video
Dapper's "Niche Famous Framework" keeps a narrow ICP constantly exposed to content good enough to remember, with a capture practice for buyers already searching. Published results include a 200% increase in SQLs for OPP and 350+ signups at $70 each for ReviewStudio.
Tradeoff: Built for companies that want a full marketing engine; a LinkedIn-only brief is the wrong fit, and no pricing is stated.
6. Searchlab
Best for Dutch LinkedIn Ads with ABM audiences built from the CRM
Searchlab sets out a full-funnel structure (thought leader ads for awareness, sponsored content mid-funnel, lead gen forms and message ads for conversion) and links the CRM so pipeline is reported rather than leads. Its page is open about what not to expect.
Tradeoff: Dutch-market first, the reviews and cases are domestic, and the fixed prices are given on a call.
7. YOYABA
Best for DACH and European B2B software at €10k+ monthly ad spend, with creative production
YOYABA publishes its entry price and its floor. Case studies include a thought leader ads strategy credited with 124+ deals for HubSpot DACH, +71% annual growth in new paying customers for Proof, and a signal-based outbound engine that doubled outbound SQLs in five months for Cognism.
Tradeoff: The €10,000 fee floor plus €10k of media makes it a €20k-a-month decision; it is built for mid-market software, not early-stage.
Best for LinkedIn ads joined to outbound, founder content or organic social
Companies that want the ads, the posts and the follow-up run from one list and one team.
10. Sculpt
Best for paid and organic LinkedIn under one B2B social team
The agency to call when the question is who runs the LinkedIn page and the LinkedIn ads so they stop contradicting each other. Creative is the strength, and it states it will refer a client on if it cannot make a measurable impact.
Tradeoff: Social first, not pipeline first; a company that only wants demand capture from LinkedIn ads will find the offer wider than it needs.
11. Understory
Best for paid media, GTM engineering and LinkedIn content run by one team
The "allbound" model puts a paid strategist, a GTM engineer and a content writer on one dataset and one target list, so the ads warm the accounts the outbound then works.
Tradeoff: Six-month minimum for most engagements (four for smaller companies) and no published fee; it suits clients who want outbound and content as well as media.
Best for LinkedIn inside a larger performance or demand programme
Companies spending across several channels that want one bigger team, and accept that LinkedIn is one line of the plan.
12. AdConversion
Best for B2B SaaS spending $25k+ a month that wants media, creative and CRO priced by the line
AdConversion lets you buy media, creative and CRO as separate published lines. The education arm suits an in-house marketer who wants to keep learning.
Tradeoff: The $8,600 fee is for accounts spending $25k+ a month; below that you are routed to the $2,500 AI product, which is software plus coaching rather than a managed account.
13. Directive
Best for LinkedIn Ads inside a large US B2B performance agency
A B2B-only performance agency with vertical playbooks and a "pipeline not MQLs" position. LinkedIn is run as part of a paid media programme alongside Google and programmatic.
Tradeoff: Scale cuts both ways; a small LinkedIn account will not get the agency's most senior people.
14. GrowthSpree
Best for B2B SaaS demand gen across Google, LinkedIn and Meta on a flat monthly fee
GrowthSpree publishes specific client numbers: Hubilo scaled from $20k to $250k a month in pipeline over 18 months with an 86% reduction in cost per result; Atomicwork built $750k of enterprise pipeline in a quarter; Rocketlane cut cost per demo 36%.
Tradeoff: The flat fee is stated as a principle rather than a number, and LinkedIn is one channel of three.
15. KlientBoost
Best for LinkedIn Ads with indicative fees and goal-based accountability
Each recommendation in the free plan comes with a fee and the goal-hit rate is published. Its free LinkedIn playbook covers list-based targeting, frequency, thought leader ads and conversation ads.
Tradeoff: A large multi-channel agency; LinkedIn is one line on the plan, not the specialism.
16. Refine Labs
Best for demand programmes for Series B+ B2B tech, with published tiers
Prices are on the page, so you can qualify yourself in or out. LinkedIn is the core paid channel in most of its programmes, creative is in-house, and it publishes portfolio averages of +41% high-intent demo requests and +33% pipeline value.
Tradeoff: A $14,000 a month starting fee before media rules out most smaller companies, by design.
Three kinds of LinkedIn ads agency
LinkedIn-only specialists (B2Linked, DowSocial, Linkads) run nothing else. Deepest platform knowledge; a second vendor if you need Google, Meta or outbound connected to the ad data. LinkedIn-first B2B agencies (Kiin, Impactable, Understory, YOYABA, Dapper, Searchlab) run LinkedIn as the demand engine with search, paid social and often outbound around it, reported as one pipeline number. Full-service performance agencies with a LinkedIn practice (Directive, Refine Labs, AdConversion, KlientBoost, GrowthSpree) run LinkedIn as one line of a larger programme, which suits companies spending six figures a month across channels and is the wrong shape for a Series A company spending $8,000 a month on LinkedIn. The list is ordered by depth of LinkedIn practice first, then by what surrounds it. Regional versions: UK, London, USA, Europe.
The objective decision is worth nine times the click price
Before comparing agencies, it is worth knowing which decisions actually move cost on this platform. The first one is made in a dropdown before any creative exists.
| Objective | CPM | Landing page CTR | Cost per landing page click | Cost per lead | Accounts |
|---|---|---|---|---|---|
| Website visits | $39.96 | 0.36% | $11.66 | — | 591 |
| Website conversions | $65.17 | 0.45% | $15.28 | — | 181 |
| Engagement | $59.44 | 0.25% | $28.48 | — | 582 |
| Brand awareness | $46.10 | 0.10% | $52.69 | — | 327 |
| Video views | $43.81 | 0.04% | $103.86 | — | 210 |
| Lead generation form | $131.27 | 0.01% | $1,359 | $177 | 166 |
- Website visits returns a click at $11.66 and video views at $103.86. Nine times, same platform, same audiences.
- Website conversions carries the highest CPM at $65.17 and still beats engagement on click cost, because its 0.45% click through rate is the best measured. If your conversion tracking genuinely works, this is the efficient choice, and only 181 accounts use it against 591 on website visits.
- Brand awareness runs a 0.10% click through rate. It is not a traffic objective and should never be judged as one.
Source: Kiin Intelligence panel. 1,000+ advertiser accounts, 22,942 campaigns and $65M+ of measured LinkedIn spend across 1.34 billion impressions in the twelve months to 7 September 2026. Medians across advertiser accounts, never pooled totals. LinkedIn Audience Network delivery excluded. An account count sits beside every figure, and anything built on fewer than about ten accounts is a direction rather than a number. Fuller tables and method: LinkedIn Ads Benchmarks 2026.
Format changes the click price thirty times
| Format | CPM | Landing page CTR | Cost per landing page click | Engagement rate | Accounts |
|---|---|---|---|---|---|
| Single image or text update | $49.98 | 0.29% | $13.54 | 1.61% | 686 |
| Carousel | $53.39 | 0.32% | $14.49 | 0.77% | 97 |
| Event ad | $67.57 | 0.26% | $23.60 | 0.92% | 74 |
| Single video | $42.86 | 0.10% | $27.58 | 1.16% | 393 |
| Document ad | $59.67 | 0.04% | $198.41 | 6.65% | 113 |
Document ads engage at 6.65%, the highest rate in the dataset, and cost $198.41 per landing page click. They are a distribution and credibility format, never a traffic one. And single video costs $27.58 against $13.54 for a single image update, roughly double, on a lower CPM, because video earns attention in the feed and does not move people out of it.
Single image, carousel and video CPM, cost per landing page click and account counts are from LinkedIn Ads Cost 2026 (Report No. 5).
Cold, list and retargeting
| Audience type | CPM | Landing page CTR | Cost per landing page click | Cost per lead | Accounts |
|---|---|---|---|---|---|
| Cold targeting | $42.63 | 0.19% | $26.50 | $380 | 708 |
| Retargeting | $52.04 | 0.25% | $21.93 | $593 | 514 |
| Uploaded account or contact list | $70.43 | 0.22% | $35.00 | $828 | 530 |
- Read this table as who runs each audience, not as a price list for switching. The gaps are between different advertisers. Inside the same account, matched on objective and format, a retargeting click costs about the same as a cold one (+6%, not significant) and so does a lead (−8%, not significant). Where retargeting pulls ahead is after the click: 42% cheaper per website conversion than cold in the same account (41 of 56). An agency running only one of the two is optimising half the equation.
- Uploaded account lists look worst here, a $35.00 click and an $828 lead on a $70.43 CPM, but most of that is who uses them: list advertisers lean towards US targeting and demo offers, which cost more on any audience. In the same account a list costs 16% more per impression and 9% more per click than cold (286 and 220 accounts), and its cost per lead is not significantly different (+15%, 95 accounts). Lists are a premium you pay for precision, not a lead trap.
- Only 35.7% of advertisers spending over $1,000 run all three layers. Full funnel is a minority practice, so check the claim rather than assume it.
What good looks like before you hire anyone
Any agency on this list will send a case study. Ask instead what its accounts look like against the platform. From Kiin Labs' 2026 studies of 464 thought leader ad accounts and 489 lead gen form advertisers:
| Metric (medians) | Value | Ask the agency |
|---|---|---|
| Landing page CTR, thought leader ads | 0.46% | "Do you report this, or total CTR?" |
| Share of TLA clicks that reach a landing page | 9% | "What happens to the other 91%?" |
| Cost per landing page click, TLA | $14.71 | "What is your median across accounts?" |
| CPM, thought leader ads | $65 | "How do you set bids?" (CPM explains 55% of cost per click) |
| True frequency vs reported | 9.5 vs 3.5 | "How do you measure frequency across campaigns?" |
| Lead gen form cost per lead | $164 content, $343 demo | "Which offer, and which form?" |
| Demo form completion, feed vs message ad | 2% vs 40% | "Where do you put the demo ask?" |
An agency that cannot engage with these numbers is reporting from Campaign Manager's default view, which is the view LinkedIn designed. Sources: Thought Leader Ads Benchmarks 2026, Lead Gen Forms Benchmarks 2026, the benchmarks page.
How to choose
- Ask: do you report clicks or landing page clicks? LinkedIn's default click field counts likes, comments, shares and profile views; an agency that does not know the difference has been reporting inflated numbers.
- Ask to see a mid-funnel campaign. Look for retargeting segmented by engagement depth, not cold ads and demo requests with nothing between.
- Ask which objective they would use, at what audience size, and why. An agency that cannot explain the choice is guessing.
- Ask what else they run, and whether it reports into the same number. Google, Meta, Reddit and outbound in one pipeline figure, or five dashboards.
- Ask what the fee is, whether it is published, and whether any of it is a percentage of spend. More in how to choose a LinkedIn Ads agency.