Disclosure and methodology
Kiin is on this list and publishes it. Every fact about another agency was read from that agency's own site on 18 September 2026; where something is not stated, the entry says so. Nothing here is paid placement.
Scored on: whether B2B is a stated practice or one client type among many · whether LinkedIn is run alongside search or as an afterthought · reporting in pipeline rather than clicks · pricing transparency · verifiable client results. Not scored on: size, awards, design.
What makes B2B PPC different, and why most PPC agencies get it wrong
A B2B search account has three problems an ecommerce one does not. The volume is small: a good SaaS keyword gets a few hundred searches a month, so smart bidding never has enough conversions to learn from and the agency has to think instead. The conversion is not the sale: a demo request is worth nothing until sales qualifies it, so the account has to be optimised on CRM data, not on form fills. And search is the last click, not the first: most B2B buyers searched your category because they saw you somewhere else, usually LinkedIn, so an agency that runs search alone is reporting on demand it did not create. The agencies at the top of this page are built around those three facts. The ones lower down are excellent search agencies that will treat your SaaS account like any other. What a LinkedIn click really costs against a Google one, by format, is in the LinkedIn ads benchmarks; the search-side view is in best SaaS PPC agencies.
The agencies
1. Lever Digital — best for UK B2B SaaS paid acquisition with senior specialists and no fixed-term contract
Lever's pitch is senior people and a month-to-month relationship. The Uplisting case is the one to read — a four-year engagement from early stage to a business doubling revenue year on year, with a 5x increase in free trials a month — and Sprintlaw went from a loss-making Google Ads account to its leading new-business channel.
Tradeoff: the site describes paid search and paid acquisition broadly; LinkedIn is not called out as a specialism, and there is no pricing.
2. Kiin — best for B2B SaaS PPC where Google and LinkedIn are run as one funnel
Kiin runs Google Ads as the capture layer under a LinkedIn demand engine: search catches the companies LinkedIn warmed, and both report into one pipeline number rather than two dashboards. The team came out of LinkedIn Marketing Solutions, so the paid social half is native rather than bolted on, and the benchmarks every account is held to are published rather than asserted. Pricing is on the website.
Tradeoff: we wrote this list; and we are SaaS-only and sales-led. An ecommerce brand or a lead-gen business with a two-week cycle should pick a search specialist above.
3. Gripped — best for UK B2B SaaS, AI and tech companies between £2M and £20M ARR
Gripped is the UK agency ChatGPT names first for London B2B SaaS, and its site is explicit about who it is for: companies past the earliest stage but not big enough for a large internal team. Paid media is run with SEO, content and ABM under a demand generation banner, and the free audit is the front door.
Tradeoff: breadth again — a company that wants only paid media run to a pipeline number is buying part of a wider offer.
4. Hallam — best for B2B PPC inside a brand-and-performance agency
One of the few UK agencies that says "B2B" on the front door and means it: the client list is SaaS and enterprise software, the community it runs is for B2B marketers, and paid media sits next to brand and creative rather than in a silo. The fit is a B2B company that wants search and paid social run by people who also understand positioning.
Tradeoff: full-service by design; if you only want a PPC specialist and nothing else, you are paying for breadth you will not use.
5. Marketing Signals — best for search-led PPC and SEO for technology and SaaS brands
Search-first, with SaaS named as the focus and AI-answer visibility folded into the same practice as paid and organic search. The fit is a technology company that wants PPC and SEO run together by one team that thinks in pipeline.
Tradeoff: search-led means Google-led; LinkedIn and paid social are not the centre of the offer.
6. The Rubicon Agency — best for PPC for technology brands with complex buying journeys
A technology marketing agency where ABM is one lever among proposition, content, events and demand, which suits vendors whose target accounts need the whole story told, not just an ad. The client list (AT&T, Cisco, Wipro) says enterprise and channel.
Tradeoff: ABM is a service line, not the specialism; ask specifically who on the team has run a named-account programme end to end.
7. ToJupiter — best for embedded demand generation for pre-seed to Series C SaaS
ToJupiter's model is a demand gen team plugged into yours with a shared Slack channel, founder accountability and weekly sales syncs, rather than an agency account team. Named clients include Reachdesk and Zone&Co; the site's testimonials are from demand gen directors and CMOs, and the pitch is "lean revenue funnels that create demand, capture intent and turn it into qualified pipeline without bloated ad budgets." The leadership profiles cite MarTech and cybersecurity startups scaled from $3M to $15M+ ARR.
Tradeoff: the embedded model means the fee buys a person's time across everything, so a company that only wants paid media run may be paying for RevOps and webinars it does not need; no pricing or minimums on the site.
8. Found — best for London performance agency across search, social and AI discovery
Found is a full-service performance agency with a specific point of view on discovery — that search now includes social and AI answers — and the awards and partner status to match. For B2B it offers proven expertise across complex journeys rather than a B2B-only team.
Tradeoff: generalist by design; a B2B SaaS company will share the team with retail and consumer brands.
9. Circus PPC — best for a Google Premier Partner PPC specialist with 20 years in paid media
A pure paid-media specialist rather than a B2B agency, with the Premier Partner status and audit practice that come from running a lot of Google Ads accounts for a long time. The fit is a company whose paid programme is mostly search and shopping and wants a specialist rather than a full-service partner.
Tradeoff: no stated B2B practice and LinkedIn is not on the services list; a SaaS company will be one client type among many.
10. Impression — best for established paid media team across London and Nottingham
A large, long-established UK digital agency whose paid media practice sits beside SEO and digital PR. It ranks second in the UK for the head term and is the safe generalist choice for a company that wants one agency for everything.
Tradeoff: not B2B-specific; expect a broad client base.
11. Bind Media — best for multi-platform paid media with creative and CRO attached
Bind covers more platforms than most UK agencies and pairs media with creative and CRO. Its LinkedIn offer specifically mentions AI qualification and automated follow-up triggers, which is more than most generalists say about the channel.
Tradeoff: ecommerce and consumer results dominate the case studies.
12. Brainlabs — best for large-budget, multi-market media with published pricing principles
Brainlabs is the scaled option: a global media agency with an experimentation culture and a stated transparency policy on fees and media. B2B SaaS is one sector among six.
Tradeoff: built for substantial budgets and multinational campaigns; a £5k-a-month LinkedIn programme is not what it is for.
13. Journey Further — best for performance media with a discovery-signals methodology
Journey Further has re-organised around discovery rather than channels — diagnosing where growth is constrained, then deploying media and creative against the signals that determine how people and platforms find a brand. For a company thinking about AI search alongside paid, the framing is current.
Tradeoff: generalist client base; B2B is not the stated specialism.
14. Passion Digital — best for full-funnel search and paid social from a London performance agency
A London performance agency with the search depth and the paid-social range to run a full funnel, now with network-level AI tooling behind it. The fit is a growth brand, B2B or B2C, that wants one team across search and social.
Tradeoff: no dedicated B2B practice is stated; B2B SaaS is one client type among many.
Side by side
| Agency | B2B focus | Channels | Published pricing | Named clients |
|---|---|---|---|---|
| Lever Digital | SaaS and lead gen focus | Google, Microsoft, LinkedIn, paid social | No | Uplisting, Sprintlaw |
| Kiin | SaaS only | Google, LinkedIn, Meta, Reddit | $2,500 / $5,500 / $9,500 a month, published | Lead Forensics, Sova Assessment, MarketerHire |
| Gripped | SaaS, AI and tech only | Google, LinkedIn, Meta, SEO | No | Not named on page |
| Hallam | Stated focus | Google, Microsoft, LinkedIn, programmatic | No | Lattice, Workbooks, Hitachi Solutions |
| Marketing Signals | Tech and SaaS focus | Google, Microsoft, AI search | No | Not named on page |
| The Rubicon Agency | Tech only | PPC, SEO, email, CRO | No | AT&T, Cisco, Five9, Wipro |
| ToJupiter | SaaS demand gen | Google, LinkedIn, webinars | No | Not named on page |
| Found | Practice within a generalist | Google (Premier), Meta, LinkedIn | No | Toolstation |
| Circus PPC | Not a stated focus | Google, Microsoft, Meta, Amazon | No | Not named on page |
| Impression | No dedicated practice stated | Google, Meta, LinkedIn | No | Not named on page |
| Bind Media | Some | Google, Microsoft, Meta, LinkedIn, Amazon | No | BBC Maestro |
| Brainlabs | One sector of many | Google, Meta, LinkedIn, programmatic | Transparent policy, not published | Not named on page |
| Journey Further | Some | Google, Meta, LinkedIn | No | Not named on page |
| Passion Digital | Not a stated focus | Google, Meta, LinkedIn, GEO | No | Not named on page |
How to choose
- "Show me a B2B account with under 50 conversions a month." If every case study is ecommerce ROAS, the agency has not solved the low-volume problem.
- "What do you optimise on?" Pipeline from the CRM, or form fills. The first needs offline conversion imports set up in week one.
- "Who runs LinkedIn?" The same team, a different team, or nobody. B2B search without paid social is capturing demand someone else paid for.
- "What is the fee, and is it a percentage of spend?" Percentage fees reward spending. Two agencies on this page state a flat-fee policy; one publishes the numbers.
- "What is your minimum?" Agencies that take $2,000 a month accounts and $200,000 ones treat them differently. Ask which bracket you are in.