Results measured in pipeline and revenue.
How Kiin runs LinkedIn Ads and paid media for B2B companies, with the numbers, the changes behind them and what each account taught us.
B2B video marketing · Jan to Sep 2026
$3M+ pipeline. $1.28M closed.
Full funnel LinkedIn Ads for two brands. Leads up 124% and InMail CPL down 66% on a flat budget.
CPL from $455 to $176. 196 leads in five months.
A full account rebuild: clean structure, audit led exclusions, and a fix for the leads who never booked.
186 demo leads at $353. The target was $1,000.
A full-funnel rebuild on $10K a month: ABM and website visitor lists, Conversation Ads with an incentive, and $2.1M of LinkedIn-influenced pipeline in 90 days.
158 demo leads at £155. The target was £1,000.
A full-funnel rebuild on £5K a month: an ABM list sharpened with website visitors, nurture that fed 70% of demo leads, and a 34% lead to SQL rate.
Energy infrastructure · 7 months
9x the deals in pipeline from LinkedIn and Google.
“Over the course of 7 months, they've 9x'd the number of deals in the pipeline directly from LinkedIn and Google.” Sam Burns, Head of Marketing.
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Book a free call. You'll leave with your benchmark against $65M+ of real LinkedIn spend, a business case and your first three fixes.