The LinkedIn Conversation Ads Playbook
Get the playbook.
Deep-dive Loom video included.
Conversation ads have been some of our best-performing ad formats across our clients. Demo requests for as little as $120 to $350. They work to cold audiences too: think cold outbound at scale, but with no spam filters.
- How to set them up (step by step)
- What to write in the messages
- How to approach bidding (opposite of what you'd normally do)
- When and how to use them
- How to use incentives effectively alongside them
What's inside the playbook.
Setup, copy, bidding and incentives. The exact conversation ads system we use across 150+ B2B SaaS accounts.
Conversation Ad Setup
Step-by-step walkthrough of how to create conversation ads that actually convert. Campaign structure, audience selection, and the settings most people get wrong.
Message Copy & Flow
Exactly what to write in your conversation ad messages. The branching logic, CTAs, and copy frameworks that drive $120 to $350 demo requests.
Bidding Strategy
The counterintuitive bidding approach for conversation ads. It's the opposite of what you'd normally do, and it's why most people waste budget on this format.
Incentive Strategy
How to use incentives (gift cards, content, offers) alongside conversation ads to dramatically increase open and click rates without feeling spammy.
Get the playbook. Start getting demos.
The exact conversation ads system we use across 150+ B2B SaaS accounts. Deep-dive Loom video included.
Get instant access.
Setup, copy, bidding and incentives, in one walkthrough.