KIIN
Full Funnel LinkedIn Ads Playbook
Free · for sales-led B2B

Get the full funnel LinkedIn Ads strategy we run across 200+ accounts.

$1.2M in pipeline and 30+ SQLs a month. A 12 minute walkthrough of the whole strategy, for B2B teams running LinkedIn Ads in-house.

  • The exact way we capture demand that already existsLead gen forms and why they are working again, the full conversation ad playbook including the incentive offer, and the bidding move that gets you past LinkedIn’s one message per member per 30 days cap.
  • The exact content strategy we use to create demandThe three buckets we rotate on 180 day retargeting. Social proof, features and benefits, education, and what to make for the 98% who are not buying this month.
  • The exact way we build retargeting audiences at scaleThought leader video ads, video optimised for traffic rather than views, and the cheapest way to keep filling the middle of your funnel.
Full funnel deep dive
Full Funnel LinkedIn Ads Playbook walkthrough preview
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$1.2M pipeline 30+ SQLs a month 12 min walkthrough
200+ accounts managed 3 ex-LinkedIn employees LinkedIn Agency Partner Millions in managed spend