Influencer Marketing Statistics 2026: Spend, Platforms, ROI and B2B

What are the key influencer marketing statistics for 2026?

If you only need one table, this is it. Every figure here was checked on the page it comes from in November 2026. The sections below give the detail, the trend and the caveats, and the B2B figures are in section 10.

Cite: "US creator ad spend reached $37 billion in 2025, up 26%, and is forecast at $44 billion for 2026 (IAB)." Kiin Labs, kiin.co/research/influencer-marketing-statistics#key-statistics

How big is the influencer marketing industry?

The best current measure is IAB's: brands spent $37 billion on US creator advertising in 2025, up 26% from $29.5 billion in 2024, and it is forecast to reach $44 billion in 2026. IAB first published the $37 billion as a projection in November 2025 (IAB, 20 November 2025) and repeated it as the 2025 figure in its full-year internet advertising report in April 2026 (IAB, 16 April 2026). Creator ad spend has grown from $13.9 billion in 2021, so it has more than doubled in four years.

IAB says the 26% growth is about four times the media industry's overall growth that year (5.7%). It is a narrow definition: only money brands deliberately invest in creators through sponsored content, paid amplification of that content and planned ads next to creator content. It leaves out affiliate commissions, subscriptions and tips.

Source: IAB, 2025 Creator Economy Ad Spend & Strategy Report (20 Nov 2025) and IAB/PwC Internet Advertising Revenue Report, full year 2025 (16 Apr 2026). 2026 growth is our calculation from IAB's two figures.

For scale: total US internet advertising was $294.6 billion in 2025, up 13.9%, with social media at $117.7 billion (+32.6%) and search at $114.2 billion (+11%) (IAB/PwC, April 2026). Creator advertising is now worth about one eighth of all US digital ad spend. When The B2B House wrote its guide, it compared $7 billion of influencer spend with a $293 billion digital ad market; the denominator has barely moved since, but the creator number has grown roughly fivefold under IAB's wider definition.

The global influencer marketing industry

Influencer Marketing Hub estimates the global influencer marketing industry at $32.55 billion in 2025, close to twice its $16.4 billion estimate for 2022 (Influencer Marketing Hub). It is the most quoted global number, but it is a modelled estimate from a company that sells influencer tools and runs an annual survey, not a measured total. Use it as an order of magnitude, and prefer IAB for US dollars.

The gap between $10.52 billion and $37 billion is definitional, not a disagreement. eMarketer counts only the fee for a paid influencer post on a social platform. IAB adds the paid media brands put behind creator content and ads placed beside it, which is where most of the growth now is. As section 03 shows, money that used to sit in paid social budgets is moving into creators, and IAB's number captures that.

Cite: "US creator ad spend has grown from $13.9 billion in 2021 to $37 billion in 2025 (IAB). Influencer Marketing Hub estimates the global influencer industry at $32.55 billion in 2025." Kiin Labs, kiin.co/research/influencer-marketing-statistics#market-size

How much do US brands spend on influencer marketing?

eMarketer forecast US influencer marketing spend at $10.52 billion for 2025, $1.37 billion more than in 2024, and expects another 15.7% growth in 2026. That makes it the first year US spend on paid influencer posts passed $10 billion (eMarketer press release, March 2025, figures confirmed via Tubefilter, 19 March 2025). eMarketer also raised its estimate of 2024 growth to 23.7%, from 16.0%.

This is the same series The B2B House quoted in 2022, and it is the most linked-to part of the old guide: "influencer marketing spend is projected to grow 23.4% and 15.9% YoY in 2023 and 2024", reaching $7.14 billion in 2024. The forecast was too low. On eMarketer's 2025 figures, US spend in 2024 was about $9.15 billion ($10.52 billion less $1.37 billion), roughly $2 billion above the $7.14 billion forecast in 2022.

Source: eMarketer, as reported by Tubefilter, 19 Mar 2025. eMarketer's influencer forecast excludes paid media, affiliate marketing and channels outside social media. Earlier rows: The B2B House, from eMarketer's 2022 forecast.

Where the money comes from

Nearly two-thirds of organisations that increased creator spending took the money from paid media budgets, according to CreatorIQ's sixth annual State of Creator Marketing report, a Sapio Research survey of 1,723 marketers, agencies and creators in 17 industries and nine regions (CreatorIQ, 1 October 2025). In the same survey, enterprises reported spending $5.6 million to $8.1 million a year on creators, and the "leaders" (at least $1 million a year and at least double the return) put 54% of their total marketing budget into creators.

The shift from gifting to paid amplification is the biggest change since The B2B House's guide, which described influencer pay as cash or free product. Boosting a creator's post with ad money is now the single most used tactic. That is the same mechanic as a LinkedIn thought leader ad, which we cover in section 10.

Cite: "eMarketer forecast US influencer marketing spend at $10.52 billion in 2025, with 15.7% growth in 2026." Kiin Labs, kiin.co/research/influencer-marketing-statistics#us-spend

Are brands increasing their influencer marketing budgets?

Yes. In Influencer Marketing Hub's 2026 Benchmark Report, 87.49% of respondents expected their influencer budget to increase and only 5.55% expected a cut; 72.22% expected an increase of 50% or more. The report is a survey of 600+ marketing professionals, published 4 May 2026 (Influencer Marketing Hub Benchmark Report 2026). It is a self-selected survey of the publisher's audience, so read it as intent among people already working in influencer marketing, not as a market-wide rate. The page itself also gives 70.20% for the same "50% or more" group in another section.

The enterprise surveys are more cautious. Linqia found 62% of enterprise marketers increasing influencer budgets in 2026 (Linqia, 2026 State of Influencer Marketing, 200+ enterprise marketers), and CreatorIQ found 71% of organisations had raised budgets, with average budgets up 171% year on year (CreatorIQ, October 2025).

What brands want from creator campaigns

IAB asked creator ad buyers for their goals. Building brand awareness (43%) and reaching new audiences (41%) lead, ahead of brand reputation and trust (35%) and online sales or conversions (32%). 40% rank overall ROI as their top KPI. A third say finding the right creators is the biggest hurdle, and creator reputation (58%) and audience alignment (56%) are the top selection criteria (IAB, November 2025).

Source: IAB, Creator Economy Ad Spend & Strategy Report, 20 Nov 2025.

Cite: "48% of ad buyers now call creators a 'must buy', behind only paid search and social (IAB, 2025)." Kiin Labs, kiin.co/research/influencer-marketing-statistics#budgets

Which platforms get the most influencer marketing spend?

YouTube is now the biggest US influencer platform by spend: eMarketer forecast $3.45 billion on YouTube in 2025, against $3.17 billion on Instagram and $1.19 billion on TikTok. It also expected more than half of US marketers to pay for influencer content on YouTube in 2025, the first time that has happened (eMarketer via Tubefilter, March 2025). In The B2B House's 2022 data, Instagram led with $2.23 billion of $4.99 billion and YouTube was second at $0.95 billion.

Source: eMarketer, reported by Tubefilter, 19 Mar 2025; each of the three was expected to grow about 17% in 2025. 2022 column: The B2B House, from eMarketer's 2022 forecast.

Usage and spend are different things. Instagram is still the platform most brands use: 85% of brand respondents name it their most commonly used creator platform, and it narrowly leads on perceived ROI, 29% to TikTok's 27% (CreatorIQ, October 2025). TikTok leads on plans: 31% of Influencer Marketing Hub's respondents include it in their 2026 investment plans, the most selected platform (IMH 2026). YouTube spend is higher because a YouTube integration costs more per placement than an Instagram or TikTok post.

LinkedIn is the one platform where the consumer surveys say little. In Influencer Marketing Hub's 2026 survey it appears mainly among brands with no plans to invest, which reflects who answers that survey (mostly consumer brands) rather than what B2B companies do. LinkedIn's own figures, and our panel, are in section 10.

Cite: "YouTube overtook Instagram as the biggest US influencer platform by spend: $3.45 billion vs $3.17 billion in 2025, with TikTok at $1.19 billion (eMarketer)." Kiin Labs, kiin.co/research/influencer-marketing-statistics#platforms

How big is the creator economy, and how do creators earn?

Goldman Sachs Research estimates the creator economy at $250 billion and expects it to roughly double to $480 billion by 2027. It counts about 50 million creators worldwide, growing at 10% to 20% a year, of whom only about 4% are professionals earning more than $100,000 a year. Brand deals are the main source of creator income, at about 70% according to the survey data Goldman uses (Goldman Sachs, 19 April 2023). This is a 2023 forecast and has not been updated by Goldman since; we keep it because it is the source most other figures quote.

Platform payouts are the other income stream, and they have grown far beyond the "creator funds" The B2B House described in 2022, when 81.4% of creators surveyed had received less than $2,500 from platform funds. YouTube alone says it paid more than $100 billion to creators, artists and media companies over the four years 2022 to 2025, and pays 55% of ad and subscription revenue to partners (YouTube). On LinkedIn, creator and publisher payouts from its BrandLink video programme more than tripled year on year in mid-2025 (section 10). Brand deals are still the main source of income for most creators, which is what Goldman's 70% says.

The money is concentrated. Goldman's 4% professional share has not been replaced by a newer primary figure, but every survey since points the same way: a small group of creators earns most of the money, and most creators earn modest sums from occasional brand work. For brands this is useful: the creator you can afford is often more relevant to your audience than the one you have heard of, which is why more than half of marketers plan to use more nano and micro creators (section 04).

Cite: "Goldman Sachs expects the creator economy to grow from $250 billion to $480 billion by 2027; about 4% of 50 million creators earn more than $100,000 a year." Kiin Labs, kiin.co/research/influencer-marketing-statistics#creator-economy

Does influencer marketing work? ROI and measurement statistics

Most marketers believe it works, but most cannot prove it: 79% of enterprise marketers say they struggle to measure influencer marketing ROI, and 48% name attribution as their biggest measurement gap. Those are from Linqia's 2026 State of Influencer Marketing, a survey of more than 200 enterprise marketers (Linqia). In the same survey 81% said creator content outperforms brand-created assets, and every respondent repurposes creator content beyond the creator's own channels.

Notice what the most common tracking methods are: discount codes and affiliate links. Both work for a product someone can buy today. Neither works for a B2B purchase that takes months and involves a buying committee, which is why B2B teams need a different measure (section 10).

The figure you will see most often for influencer ROI is "$5.78 earned for every $1 spent". We have not found a primary study behind it; it circulates on statistics pages without a method or a date, so we do not use it. The older survey figures The B2B House quoted from Mediakix (80% found it effective, 89% said ROI was as good as or better than other channels, 71% said traffic quality was better) are from a 2019 survey and are kept in section 11.

How to measure influencer marketing properly

The honest answer from every report on this page is that codes and clicks undercount. A creator video can lead someone to search, visit your site or ask a colleague, and none of that is credited to the creator. The fix is the same one we use for LinkedIn: measure the audience you reached against a comparable audience you did not reach, and look at pipeline and revenue over a realistic window, not clicks in the first week. Conversion lift tests, matched-market tests and, in B2B, company-level engagement matched to CRM deals all do this. IAB's buyers list "advanced attribution" and "consistent reporting" as the top things they want improved (IAB, 2025).

Cite: "79% of enterprise marketers struggle to measure influencer marketing ROI, and 81% say creator content outperforms brand-created assets (Linqia, 2026)." Kiin Labs, kiin.co/research/influencer-marketing-statistics#roi

Do people trust influencers? Disclosure, the FTC and trust statistics

Only 5% of US consumers completely trust influencer content, and 74% trust it at least somewhat, against 87% who trust advertising in general. Yet 58% have bought something because of an influencer's endorsement. That is from BBB National Programs' 2025 Influencer Trust Index, a survey of more than 3,700 US consumers with The Benchmarking Company (BBB National Programs, 26 June 2025).

The trust finding most relevant to marketers is that disclosure is not the problem; hiding it is. 70% feel deceived by an undisclosed partnership, while basic "#ad" labels alone do little to raise trust, according to the same index. Audiences accept sponsorship; they react against concealment and scripted praise.

Influence now reaches beyond shopping. 21% of US adults regularly get news from news influencers, rising to 37% of 18 to 29 year olds, according to Pew's study of 500 news influencers and a survey of 10,658 adults (Pew Research Center, 18 November 2024). 85% of those news influencers have an account on X, and 63% are men.

FTC rules on influencer disclosure

In the US, the rules come from the Federal Trade Commission. Two changes since The B2B House's guide matter:

Sources: FTC press releases and the FTC's Consumer Reviews and Testimonials Rule Q&A. The FTC notes that a hired influencer's post is treated as an endorsement, not a review, and a brand is not liable under the fake-indicators provision just because an influencer it hired happens to have fake followers. This is a summary, not legal advice.

For B2B, the practical rule is simple: if a creator, partner or employee is paid or otherwise connected to you, the post says so. On LinkedIn, a thought leader ad from someone outside your company only runs after that member approves the sponsorship, and it is labelled as promoted.

Cite: "Only 5% of US consumers completely trust influencer content, yet 58% have bought because of an influencer endorsement (BBB National Programs, 2025)." Kiin Labs, kiin.co/research/influencer-marketing-statistics#trust

How is AI changing influencer marketing?

Almost every brand now uses AI somewhere in creator marketing, mostly for production and discovery, and almost none wants to replace the creator. CreatorIQ found 95% of brand respondents use AI, most often for captions (45%), research (44%) and video or graphic editing (41%) (CreatorIQ, October 2025). Linqia found 74% use AI for ideas, briefs and workflow, while 89% still avoid virtual influencers (Linqia 2026).

The pattern is consistent across four surveys: AI behind the scenes, a real person on screen. 95% of advertisers have concerns about AI in creator marketing, and the FTC's 2023 guides already treat virtual influencers as endorsers who must disclose. For B2B buyers, who are judging whether a person knows what they are talking about, a real expert matters even more.

Cite: "95% of brands use AI in creator marketing, but 89% of enterprise marketers avoid virtual influencers (CreatorIQ 2025; Linqia 2026)." Kiin Labs, kiin.co/research/influencer-marketing-statistics#ai

B2B influencer marketing: how big are creator-led ads on LinkedIn?

On LinkedIn, creator-led ads grew 63% year on year and paid video 25% in the July to September 2026 quarter, and the number of established creators posting daily grew 13%, about six times faster than LinkedIn's broader creator base (LinkedIn Q1 FY27 business highlights, 28 October 2026). Paid video had grown nearly 30% in the January to March quarter (LinkedIn, 30 April 2026). B2B influencer marketing is now mostly LinkedIn influencer marketing, and it is bought through three products: Thought Leader Ads, BrandLink and creator sponsorships.

LinkedIn figures are LinkedIn's own, from its pressroom or as reported by Reuters. BrandLink (formerly the Wire Program) places pre-roll video ads on creator and publisher videos; creators named at the 2025 relaunch include Steven Bartlett, Guy Raz and Allie K. Miller. Top Voices 360 clients reported by Reuters include SAP, IBM and ServiceNow.

Thought leader ads: what the panel shows

Half of LinkedIn advertisers ran thought leader ads in September 2026, up from 39% in January, and they took 21% of spend, which makes them the most adopted new format on the platform this year (Kiin Labs, stat 121). A thought leader ad is a post from a person, your founder, an employee or an outside creator, that you pay to promote; it is the B2B version of a boosted creator post. Our panel covers more than 1,000 B2B advertiser accounts and $65M+ of LinkedIn spend.

Source: Kiin Labs panel, 1,000+ B2B advertiser accounts, $65M+ of LinkedIn spend, medians across accounts, USD, panel pulls to October 2026. Full method and n for each stat: LinkedIn Ads statistics.

Three things follow for B2B creator programmes. First, a person's face earns about four times the engagement of a logo, which is the whole case for B2B influencer marketing in one number. Second, you pay for that in CPM, not clicks: thought leader ads and company-page ads get the same landing page click rate in the same account, but thought leader impressions cost about 53% more. Third, the author matters more than the post: the best authors engage at 8.6 times the rate of the worst, and the author explains about two-thirds of the difference. Choosing the right creator or executive is the biggest decision you make.

That is also why judging a B2B creator campaign on cost per lead undersells it. 91% of thought leader ad clicks stay on LinkedIn (a profile view, a comment, "see more"), so the value shows up as reach and engagement inside your buying committees, and later as pipeline. We measure it the way we measure all LinkedIn Ads: on the accounts reached and the deals they turn into, with the median demo request lead at $350 (good: $161) and content leads at $164 as the comparison points (Kiin Labs).

Building a B2B creator programme

There are three ways to put people into B2B paid media, and most programmes use more than one:

• Your own experts. Founder and executive posts, promoted as thought leader ads to your target accounts. This is what our founder content service is built for: content written for your ICP and designed to be paid behind, not just posted.
• Outside B2B creators. Sponsoring posts from creators your buyers already follow, through LinkedIn's creator sponsorships or directly, and amplifying them as thought leader ads with the creator's approval. If you want an agency for this, our list of the best B2B influencer marketing agencies compares 13, including how they handle paid distribution.
• Publisher and creator video. BrandLink places your video ad before creator and publisher content, which LinkedIn says lifts completion rates by 130% against standard video ads.

Whichever you choose, the consumer playbook (codes, affiliate links, cost per post) will not tell you whether it worked. Read every thought leader and creator ad against the benchmarks in our 150 LinkedIn Ads statistics, and for cost per impression and click see the LinkedIn Ads benchmarks.

Cite: "LinkedIn creator-led ads grew 63% year on year in Q3 2026 (LinkedIn), and half of LinkedIn advertisers now run thought leader ads, which engage at 4.7% against 1.2% for company-page ads (Kiin Labs panel)." Kiin Labs, kiin.co/research/influencer-marketing-statistics#b2b

Figures previously published by The B2B House

The B2B House's "Influencer Marketing: Key Statistics, Trends, Data" was cited by more than 70 sites, from trade press to university theses. The B2B House is now part of Kiin, so the figures it published stay here, exactly as published, so every link to them still makes sense. Next to each one is what we know in 2026.

Two things to know before you use them:

• Many were forecasts. The most cited numbers were eMarketer's 2022 projections for 2023 and 2024. Those years have passed, and the actual figures came in higher.
• Some had thin sources. Several came from Statista charts, vendor samples or surveys from 2019 to 2021. Where there is no newer primary figure, we say so rather than invent one.

Influencer marketing stats we no longer recommend using

A good statistics page should also say what not to quote. These figures are still widely repeated, including in AI answers, but are out of date or have no traceable primary source:

• "Influencer spend will grow 23.4% in 2023 and 15.9% in 2024." A 2022 forecast for years that have passed; actual 2024 growth was 23.7%. Details.
• "$7.14 billion by 2024" or "$1.32 billion on TikTok in 2024." Superseded: $10.52 billion US spend in 2025, $1.19 billion on TikTok. Details.
• "Influencer marketing returns $5.78 for every $1 spent." No primary study, method or date found.
• "80% of marketers say influencer marketing is effective." A 2019 Mediakix survey, never repeated. Details.
• "TikTok influencers get 13% engagement." A 2021 tool estimate; methods have changed and current estimates are far lower.
• "There are 50 million creators" quoted as a 2026 fact. It is Goldman Sachs' 2023 estimate; keep the date.
• "Influencer marketing is a $24 billion industry." Influencer Marketing Hub's figure for 2024; its 2025 estimate is $32.55 billion, and IAB's US creator ad spend is $37 billion.

The original B2B House guide, archived in full

The B2B House is now part of Kiin. So that every link to its guide still makes sense, the complete original is kept below, section by section, exactly as it was last published (only typos fixed). Figures in it are from the dates its authors gave; the sections above give the current numbers and sources. Open any section to read it.

How much is being spent on Influencer Marketing?

US marketers is projected to spend $5 billion USD on influencer marketing in 2022. Growth is driven by increased spending from existing brands that already use influencer marketing, and new brands trying influencer marketing. In 2022, 74.5% of marketers from companies with over 100 employees will work with influencers. Even though there are plans to reduce marketing budgets overall, influencer marketing’s spends seem to still increase.

US Influencer marketing spend 2019, 2024

Influencer marketing spend is projected to grow 23.4% and 15.9% YoY in 2023 and 2024. The total projected revenue by 2024 for influencer marketing spend would be $7.14 billion (vs $4.99 billion in 2022). You may find the detailed breakdown of the projections below.

Year	Influencer marketing spending	% change
2019	$2.42	26.40%
2020	$2.90	20.00%
2021	$3.90	34.70%
2022	$4.99	27.80%
2023	$6.16	23.40%
2024	$7.14	15.90%

Influencer Marketing Spending, 2019-2024 (billions and % change)

What platform is most used by Influencers and marketers?

Instagram is still the most used platform for influencer marketing following by TikTok, Leading other social platforms by a more than 1.46 billion in 2022. However, the fastest growing channel for Influencer marketing is TikTok in 2022. Instagram is the home to a large number of creators. It offers a wide selection of content formats, most of which allows shoppable moments. Features such as Instagram shopping further ensures that marketers continue to spend their budget on Instagram, especially for lower-funnel activities.

Influencer marketing is traditionally used to generate awareness for a product/service (top of funnel). However, they are now being utilized for mid and lower funnel campaigns as well. Instagram’s lower funnel shopping capabilities ties in nicely to this trend, giving them the largest influencer marketing spends.

According to eMarketer, Influencer marketing spends on TikTok will exceed Facebook in 2022 and YouTube in 2024. There were more marketers who use TikTok for influencer marketing than YouTube in 2021, but it’ll take three more years for spending to catch up. This is due to the high cost of working with a YouTube influencer.

Platform	Average Spending (Billions)
Instagram	$2.23
YouTube	$0.95
TikTok	$0.77
Facebook	$0.74
Total	$4.99

Influencer Marketing Spending, by Platform, 2022 (billions )

Many marketers still consider TikTok as an experimental platform. Social media is moving at a pace where marketers are struggling to keep up. Brands are still not committing to a consistent TikTok strategy even though it’s clear that users are growing faster on that platform.

Year	Instagram	YouTube	Facebook	TikTok
2019	43.10%	25.20%	20.80%	2.30%
2020	43.60%	23.70%	19.30%	5.40%
2021	45.00%	21.00%	16.50%	10.20%
2022	44.70%	19.00%	14.80%	15.50%
2023	44.60%	13.60%	17.70%	17.10%
2024	44.50%	13.30%	17.20%	18.50%

Influencer Marketing Spending Share, by Social Platforms (% of total influencer marketing spending)

Social platforms used by marketers for influencer marketing 2019-2024

How effective is Influencer Marketing?

According to Mediakix, previously a leading influencer marketing agency, they found that 80% of marketers found influencer marketing effective.

Marketers found influencer marketing effective

Only 5% of marketer said influencer marketing was ineffective and 15% was neutral. No marketer mention that it was ineffective.

Quality of traffic from Influencer marketing campaigns

71% of marketers also mentioned that the quality of customers and traffic from influencer marketing is better than other marketing sources. Only 6% of marketers disagree that influencer marketing drives good quality prospects.

ROI from Influencer Marketing

Additionally, 89% of marketers mention that they’re seeing ROI from their influencer marketing programs. Only 11% of marketers say that influencer marketing is performing worse than other channels. In our opinion, ROI is subjective. Every marketer measures their success differently. And with measurement issues due to new privacy updates like Apple’s ATT, it will be even harder to attribute success to any marketing campaigns.

How much marketing is spent on Influencer marketing by agencies

Based on Statista, 39 percent of digital and PR agencies allocated 10 to 20 percent of marketing budget to influencer marketing. It’s interesting to see that 5% of PR/Digital agencies spent more than half of their marketing budget on influencer marketing.

Share of marketing budget spent on influencer marketing by agencies

Influencer marketing statistics: frequently asked questions

How we built this page, and every source

We started from every statistic in The B2B House guide and every claim other sites link to it for (we checked its backlinks one by one). For each, we looked for the newest figure from the original publisher first: IAB, eMarketer, Goldman Sachs Research, platform pressrooms (LinkedIn, YouTube), the FTC, Pew Research Center, and the annual surveys of Influencer Marketing Hub, Linqia and CreatorIQ. We opened each source page in November 2026 and copied the figure from it; where a publisher blocked access (eMarketer) we confirmed the figure in a named report of it and link both. Surveys are labelled as surveys with their sample. Where there is no update we say so and keep the old figure with its date. Kiin's own LinkedIn figures come from the Kiin Labs panel, described in our method note. Corrections: [email protected].

1. IAB, 2025 Creator Economy Ad Spend & Strategy Report (20 Nov 2025)
2. IAB press release, Creator economy ad spend to reach $37 billion in 2025
3. IAB/PwC Internet Advertising Revenue Report, full year 2025 (16 Apr 2026)
4. eMarketer, US influencer marketing spending will surpass $10 billion in 2025
5. Tubefilter, eMarketer YouTube influencer marketing forecast (19 Mar 2025)
6. Influencer Marketing Hub, Influencer Marketing Benchmark Report 2026 (survey, 600+ respondents, 4 May 2026)
7. Influencer Marketing Hub, Influencer marketing statistics (market size estimates)
8. Goldman Sachs Research, The creator economy could approach half a trillion dollars by 2027 (19 Apr 2023)
9. Linqia, 2026 State of Influencer Marketing (200+ enterprise marketers)
10. CreatorIQ, State of Creator Marketing 2025 to 2026 (1,723 respondents, 1 Oct 2025)
11. YouTube, How YouTube works: YouTube's impact
12. BBB National Programs, 2025 Influencer Trust Index (26 Jun 2025)
13. Pew Research Center, America's News Influencers (18 Nov 2024)
14. FTC, Updated Endorsement Guides (29 Jun 2023)
15. FTC, Final rule banning fake reviews and testimonials (14 Aug 2024)
16. FTC, Consumer Reviews and Testimonials Rule: Questions and Answers
17. LinkedIn, Q1 FY27 business highlights (28 Oct 2026)
18. LinkedIn, Q3 FY26 earnings highlights (30 Apr 2026)
19. LinkedIn, BrandLink and video update (30 Apr 2025)
20. Net Influencer, LinkedIn expands video ad program (LinkedIn figures via Reuters, Aug 2025)
21. Reuters via The Star, LinkedIn launches new effort to capture business advertisers (10 Jun 2026)
22. Kiin Labs, 150 LinkedIn Ads Statistics and LinkedIn Ads Benchmarks 2026