Best PPC Agencies in London for B2B (2026), by What They Are Best For

How this list works

There is no overall number one. Agencies are grouped by what they are best for, and listed alphabetically inside each group, because the right PPC agency depends on your stage, budget and channels, not on who wrote the list.

Kiin publishes this list and is on it. Kiin appears only in the category where its own published facts put it. Every fact about another agency was read from that agency's own website on 30 October 2026 and is checkable from the scorecard below; where a site does not state something, the entry says so. Nobody paid to appear.

The shortlist by need

• B2B SaaS where Google and LinkedIn run as one funnel: Kiin
• SaaS scale-ups wanting paid search with SEO and GEO: Gripped, Team 4
• Google Premier Partner generalists with a B2B practice: Found, Impression
• Large, multi-market budgets: Brainlabs
• A small specialist Google and Bing shop: DemandMore
• Law firms and professional services SMEs: MagnifyLab
• PPC alongside B2B web and SEO: Spaced Digital, Volvox Digital
• Consumer and hospitality brands: Kinsman & Co

Most London PPC agencies are built on ecommerce and lead-gen accounts with short buying cycles. B2B search is different: low volume, expensive clicks, and a conversion that is worth nothing until sales qualifies it. The categories below separate the agencies built for that from the strong generalists.

The scorecard: facts you can check

No opinion scores. Each column is something the agency states on its own site, as read on 30 October 2026.

"Results with numbers" counts named client results with a figure published on the agency's own site. "Not stated" means we could not find it on the site, not that it does not exist.

The agencies, by category

Best for B2B SaaS where Google and LinkedIn run as one funnel

Sales-led SaaS where search captures demand that LinkedIn created.

Kiin

Great Portland Street, London W1W. Founded 2019; team of 8, three ex-LinkedIn. 200+ B2B accounts run; B2B SaaS only. LinkedIn, Google Ads, Meta and Reddit in one funnel, reported as pipeline. Fees published: $2,500 a month LinkedIn only, $4,500 LinkedIn and Google, $5,500 (about £4,100) full paid media.

Kiin is a LinkedIn-led B2B agency that runs Google Ads as the capture half of the same funnel: LinkedIn and Meta build demand on the buying committee, search catches the people who then go looking, and both report one pipeline number. Minimum: about $5,000 a month in ad spend (about £3,700).

Named results: Storysnap, $3M+ pipeline from LinkedIn Ads; Lumi AI, blended CPL from $455 to $176.

Tradeoff: we wrote this list, and we are not a search-only shop. If Google is your only channel and you sell to consumers, a Premier Partner generalist below is a better fit.

Best for SaaS scale-ups wanting paid search with SEO and GEO

Companies that want one team across paid and organic search.

Gripped

140-148 Borough High Street, London SE1. Founded 2017; Google Partner. B2B SaaS, AI and tech, £2M to £50M ARR, 40 to 500 staff, 3 to 18 month sales cycles. Paid search on Google and Bing, LinkedIn, paid social, ABM, SEO and GEO. Published: Advisory from £3,500 a month, Performance (one or two channels) from £7,500, Scale from £15,000; ad spend separate.

The most specific B2B paid search offer in London. Published results: Nexstor, an IT MSP, £2m return from a £60K paid budget and website leads from 0 to 45 a month; Crownpeak £1.3m pipeline in one quarter from paid search and social.

Tradeoff: by its own terms not for teams testing with about £2k a month, companies without a sales team, or anyone needing pipeline inside 60 to 90 days.

Team 4

120 Aldersgate Street, London EC1A. Small specialist agency with no account managers. Exclusively B2B SaaS and tech, seed to £20M+ ARR, across AI, HR tech, fintech, edtech, legal tech. Google Ads, Microsoft Ads, LinkedIn Ads, paid social and PPC landing pages, plus SEO, GEO and Webflow. Engagements typically start at £3,500 a month.

Team 4 runs PPC inside an inbound-led programme for SaaS, so search ads, landing pages and SEO are planned together. It states £4.2m generated for clients in the last 12 months across all channels; testimonial clients include AirDNA and Forecast.

Tradeoff: inbound and SEO-led, using paid where it makes sense; no PPC-specific client result is published.

Best for Google Premier Partner generalists with a B2B practice

Companies that want a large, accredited search team and are happy to share it with consumer brands.

Found

Johnson Building, 77 Hatton Garden, London EC1N; also New York. Began 2005 as a long-tail PPC agency, Found since 2010; 90+ people; part of the Tomorrow group. Google Premier Partner. Paid search, Performance Max, YouTube, Amazon, paid social, programmatic, SEO and AI SEO, digital PR, CRO. Pricing not published.

Found has a B2B sector practice covering SaaS, professional services and fintech, with B2B clients including PwC, Telehouse, Digital Realty and Blackhawk Network, and a stated view that search now includes social and AI answers. Published PPC result: One4All +116% conversions and +93% revenue year on year.

Tradeoff: multi-sector by design, and its homepage case studies are mostly consumer brands.

Impression

The Typewriter Building, 140 Borough High Street, London SE1; headquartered in Nottingham, also Manchester and New York. 120+ people; Certified B Corp. Google Premier Partner with search, mobile and shopping specialisations. Google and Microsoft Ads, Shopping, DV360 programmatic, paid social, PPC audits; SEO, PR, CRO, analytics. Pricing not published.

One of the UK's largest independent search agencies, with sector pages for B2B, SaaS and fintech. Published result: an airline client €6.5m revenue from demand gen campaigns. Testimonial clients include Stanhope Insurance, Cancer Research UK and DeltaNet International, and it runs its own Ads scripts for large accounts.

Tradeoff: Nottingham-rooted, and its showcased paid wins are mostly travel and retail.

Best for large, multi-market budgets

Advertisers already spending heavily on search who have hit a ceiling.

Brainlabs

White Collar Factory, London EC1Y, one of many global offices. Founded 2012 by an ex-Google founder; 1,000+ staff on five continents; $1.5B+ media managed; 250+ brands. Paid search, paid social, programmatic and CTV, retail media, SEO, AI visibility, data and CRO. States it is a premier partner of all major ad platforms. Pricing not published.

Brainlabs is the scaled option, built on experimentation, with B2B SaaS one of several sectors. Published results: Clinique +1,242% new customers at 32% lower CPA; Bozzuto +94% conversion rate and 62% lower cost per lead.

Tradeoff: its paid search page targets brands already spending heavily; a small or early-stage B2B budget is not what it is for.

Best for a small specialist Google and Bing shop

Teams who want senior PPC hands and nothing else.

DemandMore

25 Horsell Road, London N5. Founded 2017 as Clicteq (clicteq.com now redirects here); about nine named team members. Certified Google and Microsoft partner. PPC management across Search, Performance Max, Video and Display, PPC audits, in-house training, paid social, analytics. Pricing not published.

A focused PPC team with an audit and training offer for in-house marketers. Clients listed include Capify, Funding Options and BuildSafe. Published result: Harvey Jones Kitchens lead flow up close to 30% and cost per lead down 40%. Reporting is built on Funnel, so spend across platforms lands in one view.

Tradeoff: no B2B SaaS cases or LinkedIn offer shown; the portfolio leans retail, finance and insurance.

Best for law firms and professional services SMEs

Local lead generation where a call or enquiry is the conversion.

MagnifyLab

Registered office in Harrow, London HA1; serves London and the Home Counties. Founded 2015; 50+ UK firms including 30+ law firms. Google Partner and Microsoft partner. Google Ads (Search, Performance Max), Bing, Display, YouTube, landing pages, lead and offline conversion tracking. PPC management from £750 a month on 30-day rolling contracts.

The lowest published entry price on this list, with results to match its niche, all on lead cost and sign-ups rather than vanity metrics: City Legal Solicitors new client sign-ups +64%; Steelo Google Ads lead costs down 54%; PEL Consultancy lead costs down 40%.

Tradeoff: SME and legal-sector focused, with no SaaS or enterprise cases.

Best for PPC alongside B2B web and SEO

Smaller B2B teams who want search ads, site and SEO from one studio.

Spaced Digital

Pill Box, 115 Coventry Road, London E2; also Cambridge and Manchester. Launched in Brixton around 2018; seven named team members. B2B marketing teams at companies with 15+ staff in tech, SaaS, fintech and construction. B2B paid search audits, landing page optimisation and Google Ads, plus B2B SEO, content, WordPress and UX research. Pricing not published.

Spaced is a B2B web and SEO studio with a paid search service attached, so landing pages and ads come from the same team. Published results are web and SEO: Bókun +66.5% free trial sign-ups; Hanson UK 750% profit increase from SEO.

Tradeoff: web and SEO-first; no PPC-specific result is published.

Volvox Digital

Registered office 25 Balham High Road, London SW12. Small team of about six named. "Ambitious B2B and B2C brands". PPC on Google and Bing, display, remarketing, ABM, international campaigns in four languages, non-profit PPC, paid social; SEO, AI search and content. Pricing not published.

An SEO-led agency with a B2B PPC specialist on the team and multilingual campaign capability. Named clients include Corsearch, Memrise, Incopro, SThree, Bulb, Dealflo and Computer Futures, a mix of B2B services and consumer apps.

Tradeoff: SEO is the core, paid search rests on one named specialist, and published case studies are SEO.

Best for consumer and hospitality brands

On this list for completeness: London ranks it for PPC, but it is a B2C shop.

Kinsman & Co

Shoreditch Exchange, Gorsuch Place, London E2. Established 2023; boutique, seven named team members. Google Partner. Google Ads, Shopping, Performance Max, paid social on Meta, TikTok, X and LinkedIn, programmatic, CRO, creative and web. Recommends at least £2,000 to £3,000 a month in ad spend; own fee not published.

A young full-service shop with a big-brand portfolio: named clients include British Airways, H&M, Marriott, ITV and Starling Bank. It states a £40 CPL pooled across B2B, education, food and fintech lead gen, without naming a client.

Tradeoff: the portfolio is consumer and hospitality, and the agency is two years old; long-cycle B2B SaaS should look elsewhere.

How to choose

1. "Show me a B2B search account." If every case study is ecommerce ROAS, the agency has not solved low-volume, long-cycle search.
2. "What do you optimise to?" Form fills are not pipeline. Ask whether offline conversions from your CRM go back into Google.
3. "Who creates the demand search captures?" B2B search volume is small; most of it is created on LinkedIn, events and outbound. Ask how the agency handles that.
4. "What is the fee and the minimum?" Four agencies on this list publish a fee. Media is extra everywhere.
5. "Which accreditation, exactly?" Google Premier Partner is the top 3% of partners in a country; Partner is a lower bar. Check the badge on Google's Partner directory.