FAQ
Questions ABM buyers ask first.
How much does an ABM agency cost?
Kiin charges a flat monthly fee from its published tiers. Most ABM programmes run on LinkedIn + Google at $4,500 a month or Full Paid Media at $5,500, plus GTM Outbound from $4,000 when we run the outreach too. Media is separate, paid to the platforms, and we recommend at least £4,000 a month on LinkedIn over a 3-month pilot. Enterprise one-to-one agencies usually quote on a call.
How many accounts should an ABM programme target?
Enough that each LinkedIn audience stays above 5,000 people once job titles and seniority are applied. In our panel, named-company campaigns under 5,000 people had the lowest LP CTR and the highest cost per landing page click of any size band. List size depends on budget: at $5,000 to $25,000 a month on LinkedIn that is usually 3,000 to 5,000 companies, and tightly focused ABM runs on 1,000 to 2,000.
How fast does ABM on LinkedIn show results?
Most clients see first leads within 2 to 4 weeks and a clear pipeline effect by month 3. When outbound is part of the programme, we warm the list with Thought Leader Ads for 4 to 8 weeks before the first message goes out. That is why we start with a 3-month pilot.
Do we need intent data to run ABM?
No. LinkedIn's company engagement report, identified website visits, lead form submissions and Conversation Ad replies are enough to see which accounts are warming up. We do not resell or implement intent-data platforms. If you already pay for one, bring its account list and we will target it.
Should we run ABM in-house or hire an agency?
In-house works when someone on the team knows Campaign Manager well and has the time to run it weekly. An agency makes sense when you want LinkedIn, Google, Meta and outbound run as one system, benchmarked against other advertisers. If you want to keep it in-house, our LinkedIn Ads coaching is built for that.
What do you report on an ABM programme?
Four numbers, by account: companies on your list LinkedIn actually reached, companies engaging in LinkedIn's company report, deals created after the company saw your ads, and the pipeline those deals represent. LinkedIn reports engagement at company level, not person level, so we never claim to know which individual engaged.
Do you run one-to-one ABM?
No. We do not build bespoke programmes with microsites and research decks for a handful of strategic accounts, and we do not run direct mail or events. Kiin runs one-to-few and one-to-many programmes, where named-account LinkedIn ads, retargeting and outbound do the work.
Do you switch off LinkedIn Audience Network and Audience Expansion?
Yes, on every ABM campaign. Both send budget to people outside the list you chose, which defeats the point of naming the accounts.
