Disclosure and methodology
Kiin is on this list and publishes it. Every fact about another company was read from that company's own website on 29 October 2026. Where something is not stated, the entry says so. Nothing here is paid placement.
Scored on: whether the targeting reaches companies and job titles rather than consumer households; which buying routes are offered (LinkedIn CTV, DSPs, own platform); whether the provider publishes data you can check; whether CTV is measured against site visits, accounts and pipeline rather than completions; and pricing transparency. Not scored on: size, awards, design.
What a B2B CTV agency has to do differently
Consumer CTV is bought on households, interests and reach. B2B CTV has to reach a list of companies and the people who buy at them, which is a matching problem. LinkedIn matches its own members to households and has sold that inside Campaign Manager since April 2024 (US, Canada, UK), and through Amazon DSP, The Trade Desk and, since 22 October 2026, Google DV360 (US only). Everyone else matches company IP addresses and modelled households.
The data also says what not to expect. Across 31 advertisers and $811,149 of LinkedIn CTV spend, the median CPM was $25.76 against $96.43 in the same advertisers' feed, 98.7% of starts completed, and the claimed halo on feed campaigns did not reach significance in any of three tests. So the agency has to plan reach into a list, run campaigns underneath that can turn attention into meetings, and measure against a holdout. Method: LinkedIn CTV Ads Benchmarks 2026. Basics: What is CTV advertising?
The agencies and platforms
1. Kiin: best for LinkedIn CTV run with the feed, planned from published data
Kiin runs CTV as the top of a LinkedIn programme on the same account list: thought leader ads, retargeting and conversation ads underneath, so the TV spot and the ask that follows it are planned together. Flights are set from the benchmark (audience size, daily budget, expected reach, frequency and CPM) and read against a holdout in the CRM. It is also the only provider on this list that publishes a null result about its own channel.
Tradeoff: we wrote this list. CTV only makes sense for accounts spending roughly $30,000 a month or more on LinkedIn, so smaller teams will be told to wait.
2. Directive: best for programmatic CTV tied to pipeline at scale
Directive defines and verifies the B2B audience before spending, buys premium streaming inventory programmatically and ties exposure to site visits, account engagement and influenced pipeline. Its writing on why consumer CTV agencies fail B2B buyers is worth reading before any agency call.
Tradeoff: no published pricing, and the site does not name the DSPs or apps it buys through, so ask which route your list would run on and what share of it they expect to reach.
3. AccountCast: best for account-based CTV as a dedicated platform
Built for exactly one job: putting a TV spot in front of the accounts on your list, with attribution to site visits and closed deals. A good fit for teams that already run LinkedIn and paid search in-house and want CTV as a separate, specialist line.
Tradeoff: CTV only, so coordinating it with the campaigns that convert is your job. Ask for the match rate on your list.
4. SpotlightIQ: best for account-based TV without a DSP seat
You bring the account list and the creative; SpotlightIQ handles the buying and reports at account level. Its guides on B2B CTV are among the clearer ones published.
Tradeoff: young company with no named clients or case studies on the site yet, so ask for references.
5. Abe: best for a LinkedIn agency adding CTV to an existing LinkedIn programme
Abe runs CTV through LinkedIn, positioned on scale, non-intrusive delivery and credibility next to big-name publishers, with the same analytics as its other LinkedIn work.
Tradeoff: no CTV-specific data, results or pricing on the page.
6. Mojo Dojo: best for Australian teams selling into North America
A LinkedIn-first agency that treats CTV as one format in a full-funnel LinkedIn plan, with production in-house.
Tradeoff: no named clients, CTV results or pricing on the page, and LinkedIn CTV has no inventory in Australia yet.
7. MNTN: best self-serve platform for performance TV with B2B data segments
The most established self-serve option, measured on site visits with its own attribution and integrations with HubSpot and Salesforce tools.
Tradeoff: segments are interest and data-provider based, not job titles on a named list; most of its B2B logos sell to small businesses.
8. Vibe: best for low-budget CTV tests with IP-matched account lists
The cheapest way to see your spot on a TV screen in front of an IP-matched list, and popular with agencies running ABM tests for smaller clients.
Tradeoff: IP matching is looser than LinkedIn's member data, and you run it yourself.
9. StackAdapt: best DSP for in-house programmatic teams
A strong choice when you already have a programmatic team and want CTV next to display, native and audio in one buying tool.
Tradeoff: a tool, not a strategy; the B2B matching and measurement are yours to design.
Side by side
| Provider | Type | B2B targeting | Routes | Published price |
|---|---|---|---|---|
| Kiin | Agency | LinkedIn account lists and titles | LinkedIn CTV, DSPs | $5,500/mo incl. CTV |
| Directive | Agency | ABM and intent data | Programmatic | No |
| AccountCast | Platform + services | Account list to household | Own platform | No |
| SpotlightIQ | Platform + services | List, industry, title, firmographics | Own platform | No |
| Abe | Agency | LinkedIn data | LinkedIn CTV | No |
| Mojo Dojo | Agency | LinkedIn data | LinkedIn CTV | No |
| MNTN | Self-serve | B2B interest segments, CRM lists | Own platform | From $5k/mo (calculator) |
| Vibe | Self-serve | IP-matched account lists | Own platform | From $50/day |
| StackAdapt | DSP | IP and device | Own DSP | No |
How to choose
- Start from your list and market. A named list of 20,000+ members with buyers in the US, Canada or the UK points to LinkedIn CTV. A category audience or other markets points to programmatic.
- Agency or platform. If nobody in-house will run the feed campaigns underneath and the measurement, hire an agency that runs both. If you have a programmatic team, a platform is cheaper.
- Ask for the numbers before the pitch. Expected CPM, reach into your list, frequency, and from what data.
- Agree the holdout first. Any provider that cannot say how CTV will show up in your CRM is selling completions.