How it is ordered. Agencies are ranked, with Kiin at number 1 (see "The ranking"). Each also has a "best for" label, and the full entries are grouped by that need. By the way, this is our list, and we've put ourselves first.
Criteria. B2B focus, which channels are run and whether one person owns the budget across them, how results are measured (pipeline in the CRM or platform-reported leads), published pricing or minimums, and named client results we could check on each agency's own site.
Sources. Each agency's own website (services, pricing and case study pages), its LinkedIn company page and public client reviews. Where an agency does not publish something, the table says "not published"; that means we could not find it, not that it does not exist.
Kiin is a LinkedIn-led B2B paid media agency. Its entry uses the same format and has a tradeoff like everyone else. Nobody paid to be included.
Last checked: 3 November 2026. Spot something out of date? Email [email protected] and we will fix it.
The ranking
Our list, ranked. Kiin publishes this list and is at number 1; the full entries further down are grouped by what each agency is best for.
- Kiin: LinkedIn-led paid media for sales-led B2B SaaS
- Understory: paid media, GTM engineering and LinkedIn content run by one team
- GrowthSpree: B2B SaaS demand gen across Google, LinkedIn and Meta on a flat monthly fee
- Powered by Search: paid, SEO and content stacked as one SaaS system
- Fractional Demand: embedded senior operators across paid media and RevOps
- Dapper: European B2B demand generation with in-house content, creative and video
- Gripped: UK B2B SaaS, AI and tech scale-ups wanting paid, SEO and ABM in one team
- ToJupiter: embedded demand generation for pre-seed to Series C SaaS
- Omni Lab: Series A to C SaaS spending $10k+ a month across six platforms
- Impactable: LinkedIn as the signals hub for search, programmatic and outreach
- YOYABA: DACH and European B2B software at €10k+ monthly ad spend
- Flow Agency: Google and LinkedIn paid media next to SEO and LLM optimisation
- Holini: senior-only PPC and analytics for B2B companies spending $10k+ a month
- KlientBoost: paid media plus conversion rate optimisation
- Lever Digital: SaaS paid acquisition with senior specialists and no fixed-term contract
- Directive: enterprise paid media at scale, reported on pipeline
- Refine Labs: Series B+ demand programmes across every channel, including CTV and out-of-home
- Transmission: enterprise B2B go-to-market programmes across regions
- Sculpt: paid and organic B2B social under one team
The shortlist by need
- B2B SaaS paid media across LinkedIn, Google, Meta and Reddit: Kiin, Understory, GrowthSpree, Omni Lab
- Paid media joined to outbound, GTM engineering or RevOps: Fractional Demand, Impactable
- UK and European B2B SaaS demand generation: Dapper, Gripped, ToJupiter, YOYABA
- Search-led paid media, PPC and conversion work: Flow Agency, Holini, KlientBoost, Lever Digital
- Series B+ and enterprise programmes: Directive, Refine Labs, Transmission
- Paid social run next to organic B2B social: Sculpt
A B2B paid media agency runs LinkedIn, Google, Meta and often Reddit or YouTube as one programme. The question that separates them from a PPC shop with a LinkedIn add-on is who decides, every month, how much budget moves from search to LinkedIn and why. The agencies below split into SaaS paid media specialists, agencies that join media to outbound or RevOps, UK and European demand gen teams, search-led shops, and enterprise agencies built for large multi-channel budgets.
Comparison table
Facts only, no scores. Each row comes from the agency's own site or public profile.
| Agency | HQ / markets | Channels | Published pricing or minimum | Typical client | Standout proof |
|---|---|---|---|---|---|
| Kiin | London; UK, Europe, US | LinkedIn, Google, Meta, Reddit | $2,500 to $5,500/mo; about $5,000/mo ad spend | Sales-led B2B SaaS | Storysnap $3M+ influenced pipeline; Lumi AI CPL $455 to $176 |
| Understory | US | LinkedIn, Google, Meta, Reddit, X; GTM engineering | Flat, not published; six-month minimum | Seed to IPO B2B | Clients Clay, Zapier |
| Dapper | Rotterdam, Lisbon | LinkedIn, Google; content, video, email | Not published | B2B SaaS, services, hardware | OPP +200% SQLs |
| Directive | Orange County; London and others | Paid media, programmatic, creative, SEO, RevOps | Not published | Mid-market and enterprise | AxisCare 200% demo growth |
| Flow Agency | Not stated | Google, LinkedIn; SEO, LLM optimisation | Not published | B2B SaaS, professional services | Clients Betterworks, Beekeeper |
| Fractional Demand | US | Google, Meta, LinkedIn; HubSpot, Clay | Not published | B2B with a CRM to build on | Venteur $1.3M+ pipeline from paid |
| Gripped | London (SE1) | Paid search, LinkedIn, paid social, ABM, SEO | From £3,500/mo | B2B SaaS, AI, tech, £2M+ ARR | £1.3m pipeline in one quarter |
| GrowthSpree | Not stated | Google, LinkedIn, Meta; ABM, RevOps | Flat, not published | B2B SaaS | Hubilo $20k to $250k monthly pipeline |
| Holini | Estonia | Google, LinkedIn, Microsoft; GA4 | Not published; fits $10k+/mo PPC | B2B | Clients Veriff, DeskTime |
| Impactable | US | LinkedIn core; search, Facebook, programmatic | Not published | B2B, cybersecurity, fintech | Lacework 6x ROI |
| KlientBoost | California | Google, LinkedIn, CRO, SEO, email | $5k+/mo ad spend; 3 to 6 month term | Growth-stage, not B2B-only | 83% of client goals hit, Q2 2026 |
| Lever Digital | UK | PPC, paid acquisition | Not published; no fixed-term contracts | SaaS, ecommerce, lead gen | Uplisting $100k to $3M ARR |
| Omni Lab | Not stated | LinkedIn, Google, Meta, YouTube, Bing, Reddit | $10k+/mo ad spend; fee not published | Series A to C SaaS | Billd 75% lower cost per SQL |
| Refine Labs | Not stated; US | LinkedIn, Google, YouTube, Meta, CTV, OOH | From $14,000/mo; six-month minimum | Series B+, $50M+ ARR | +33% pipeline value (portfolio average) |
| Sculpt | Iowa City | LinkedIn, Meta, TikTok, Reddit, Google; organic | Not published | Mid-market and enterprise B2B | Clients KnowBe4, Loom |
| ToJupiter | London (registered) | LinkedIn, Google, webinars, RevOps | Paid media £4,500 to £5,500/mo; demand gen £7,500 to £10,000/mo | SaaS, pre-seed to Series C | usecure $3.77M new pipeline |
| Transmission | London; global | Paid media, ABX, creative; Reddit partner | Not published | Enterprise technology | AutoStore 567 SQLs |
| YOYABA | Europe (DACH) | LinkedIn core; Google, Meta; creative, RevOps | From €10,000/mo; €10k+ ad spend | €5M+ ARR B2B software | HubSpot DACH 124+ deals |
What the agencies on this list charge
8 of the 18 agencies here publish a fee, price or minimum. Media spend is on top in every case.
- Kiin: $2,500 to $5,500/mo; about $5,000/mo ad spend
- Gripped: From £3,500/mo
- Holini: Not published; fits $10k+/mo PPC
- KlientBoost: $5k+/mo ad spend; 3 to 6 month term
- Omni Lab: $10k+/mo ad spend; fee not published
- Refine Labs: From $14,000/mo; six-month minimum
- ToJupiter: Paid media £4,500 to £5,500/mo; demand gen £7,500 to £10,000/mo
- YOYABA: From €10,000/mo; €10k+ ad spend
Price on a call: Understory, Dapper, Directive, Flow Agency, Fractional Demand, GrowthSpree, Impactable, Lever Digital, Sculpt, Transmission. Ask each for the fee, whether it is a percentage of spend, the contract length and the notice period.
The agencies, by what they are best for
Best for B2B SaaS paid media across LinkedIn, Google, Meta and Reddit
Software companies that want one specialist team on every paid channel, measured on pipeline rather than clicks.
1. Kiin
Best for LinkedIn-led paid media for sales-led B2B SaaS, with published fees
Kiin runs LinkedIn as the demand engine for sales-led B2B SaaS, with Google capturing the searches it creates and Meta and Reddit keeping target accounts warm. One specialist owns the budget split and reports pipeline from your CRM.
Named results: Storysnap, $3M+ influenced pipeline and $1.28M closed won; Lumi AI, blended CPL from $455 to $176. All results: case studies. Service page: how Kiin runs B2B paid media.
Tradeoff: we only work with sales-led B2B. If LinkedIn is not the main channel for your buyer, or you want TikTok, brand or SEO from the same team, pick another agency here.
2. Understory
Best for paid media, GTM engineering and LinkedIn content run by one team
The "allbound" model puts a paid strategist, a GTM engineer and a content writer on one dataset and one target list, so the LinkedIn ads warm the accounts the outbound then works. HeyReach describes spending $50k on LinkedIn ads with no ROI before Understory, and booking meetings for a fraction of that after.
Tradeoff: a six-month minimum and no published fee; the model suits a client that wants outbound and content as well as media.
3. GrowthSpree
Best for B2B SaaS demand gen across Google, LinkedIn and Meta on a flat monthly fee
Publishes specific client numbers: Hubilo from $20k to $250k a month in pipeline over 18 months with an 86% lower cost per result; Atomicwork $750k of enterprise pipeline in a quarter through Google, LinkedIn and ABM; Rocketlane 36% lower cost per demo.
Tradeoff: the flat fee is stated as a principle rather than a number, and the headline totals are its own claims; ask for references at your stage.
9. Omni Lab
Best for Series A to C SaaS spending $10k+ a month across six platforms
Six platforms for software companies only, with SQL-level published results: ShareGate +44% SQLs year on year, Billd 75% lower cost per SQL, Thoropass 2x paid SQLs in a quarter. Named logos include Drata, Firstup and Broadsign.
Tradeoff: no location or leadership on the site, and the $10,000 media floor rules out earlier-stage companies.
4. Powered by Search
Best for paid, SEO and content stacked as one SaaS system
Powered by Search sells a system rather than separate line items and reports on sales-ready opportunities and pipeline. Case studies include an $11.1M SEO pipeline for a data-privacy SaaS and +15% MRR for a mid-market client.
Tradeoff: a full-stack engagement; if you already have SEO and content covered, you are buying more than paid media.
Best for paid media joined to outbound, GTM engineering or RevOps
Companies that want the ads, the outbound and the CRM plumbing built by one team on one target list.
5. Fractional Demand
Best for embedded senior operators across paid media and RevOps
The RevOps half is what sets it apart: a Clay and Outreach email engine credited with $1.2M a month of pipeline for Click Capital, and Google Ads rebuilt with HubSpot tracking for Venteur ($1.3M+ pipeline from paid, 3x pipeline-to-spend). Paid media is reported to the same CRM.
Tradeoff: fractional means part of a person's week; a company that needs daily hands-on media management should ask how many hours the retainer buys.
10. Impactable
Best for LinkedIn as the signals hub for search, programmatic and outreach
Justin Rowe's agency treats LinkedIn as the place that shows who is engaging, from which company and in what role, then activates that through search, programmatic and outreach. Published cases: Lacework (6x ROI, written up by LinkedIn) and HeyReach (20x ROI); depth in cybersecurity, SaaS and financial services.
Tradeoff: no published pricing, and the site was moving between impactable.com and impactable.marketing in August to September 2026, so check which one is current.
Best for UK and European B2B SaaS demand generation
UK and European software companies that want paid media inside a wider demand gen, creative or ABM programme.
6. Dapper
Best for European B2B demand generation with in-house content, creative and video
Its "Niche Famous Framework" pairs demand creation (staying visible to a narrow ICP with memorable content) with demand capture for buyers already searching, and the team builds the content, creative and video itself. Published results: a 200% increase in SQLs for OPP and 350+ signups at $70 each for ReviewStudio.
Tradeoff: built for companies that want a full marketing engine; a LinkedIn-only or Google-only brief is the wrong fit, and no pricing is stated.
7. Gripped
Best for UK B2B SaaS, AI and tech scale-ups wanting paid, SEO and ABM in one team
Explicit about who it is for, and runs paid media with SEO, content and ABM under a demand generation banner, "judged on pipeline, not lead volume". Published results: £1.3m of pipeline in one quarter from paid search and social; Nexstor £2m return from a £60K paid budget.
Tradeoff: by its own terms not for pre-seed companies or teams without sales, and a company that wants only paid media is buying part of a wider offer.
8. ToJupiter
Best for embedded demand generation for pre-seed to Series C SaaS
A demand gen lead works inside your team with a shared Slack channel and weekly sales syncs, rather than an agency account team. Published results: usecure $3.77M new pipeline from paid media; SearchPilot +37.2% meetings booked at £223 per lead; Reachdesk 120 demo requests from a new pricing page.
Tradeoff: small and young; the embedded fee buys a person's time across paid, webinars and RevOps, so a company that only wants paid media may pay for work it does not need.
11. YOYABA
Best for DACH and European B2B software at €10k+ monthly ad spend
Publishes its entry price and states its floor. Published results: a thought leader ads strategy credited with 124+ deals for HubSpot DACH, +71% annual growth in new paying customers for Proof, and outbound SQLs doubled in five months for Cognism. A lead designer and video producer sit inside the team.
Tradeoff: the €10,000 fee floor plus €10k of media makes it a €20k-a-month decision; mid-market European software is the fit, not early stage.
Best for search-led paid media, PPC and conversion work
Companies where Google is the main channel and the landing page, analytics and LinkedIn sit around it.
12. Flow Agency
Best for Google and LinkedIn paid media next to SEO and LLM optimisation
Runs paid media on Google and LinkedIn with a stated cadence: bi-weekly alignment, monthly reports that bring in CRM data, quarterly reviews. Named clients include Betterworks, Beekeeper, SimPro and Mailbird.
Tradeoff: two paid channels rather than four, with no Meta, Reddit or YouTube; right if Google and LinkedIn are the whole plan.
13. Holini
Best for senior-only PPC and analytics for B2B companies spending $10k+ a month
Starts with a read-only audit of the ad accounts and GA4 before any proposal, and frames the job as growing qualified pipeline while keeping CAC under control. A DeskTime CMO credits it with the highest MQL numbers in that company's Google Ads history.
Tradeoff: search and analytics first; LinkedIn is run, but a LinkedIn-first demand programme is not the strength, and there is no published fee.
14. KlientBoost
Best for paid media plus conversion rate optimisation
Works the landing page and the campaign together, and publishes its record: it states it hit 83% of client goals in Q2 2026 and adds resources free when pacing behind. Named clients include Airbnb, Segment and Juniper Networks.
Tradeoff: not B2B-only, LinkedIn is one line on the plan rather than the specialism, and Meta, Reddit and YouTube are not named as core.
15. Lever Digital
Best for SaaS paid acquisition with senior specialists and no fixed-term contract
Senior people and a month-to-month relationship. The Uplisting case is a four-year engagement from $100k to $3M ARR with a 5x increase in monthly free trials, and Sprintlaw went from a loss-making Google Ads account to its main new-business channel.
Tradeoff: LinkedIn is not called out as a specialism and there is no published pricing, so a LinkedIn-led programme should ask who on the team runs it.
Best for Series B+ and enterprise programmes
Funded and large companies with real budgets, several regions or a need for CTV, programmatic and brand alongside media.
16. Directive
Best for enterprise paid media at scale, reported on pipeline
A large performance agency that reports against qualified pipeline rather than MQLs. Named clients include Calendly, Gong, ZoomInfo, Adobe, Cisco and Samsung; published results include AxisCare 200% demo growth and Case Status +135% quarter-on-quarter demo conversions.
Tradeoff: enterprise process and minimums; a $2M ARR company is not the customer, and a small account will not get the senior team.
17. Refine Labs
Best for Series B+ demand programmes across every channel, including CTV and out-of-home
Built for mid-market and enterprise demand programmes, with brand and creative in-house and prices on the page so a buyer can qualify themselves out. Published portfolio averages: +41% high-intent demo requests and +33% pipeline value; named clients include Clari, Cognism, Algolia and BeyondTrust.
Tradeoff: built for $50M+ ARR; below Series B the engagement is the wrong shape and the fees start at $14,000 a month before media.
18. Transmission
Best for enterprise B2B go-to-market programmes across regions
For paid media inside a multi-region enterprise programme rather than as a standalone channel. Published result: AutoStore 63.2% awareness uplift, 1,133 MQLs and 567 SQLs; work includes Snapdragon X Elite for Qualcomm and Microsoft Windows 11 Pro. It also publishes its own B2B buyer research.
Tradeoff: enterprise scale and enterprise minimums; a $10k-a-month media budget is not what it is built for.
Best for paid social run next to organic B2B social
Brands whose paid problem is really a content problem, and who want the company page and the ads built together.
19. Sculpt
Best for paid and organic B2B social under one team
A B2B social agency first, with video production in-house, for when the paid problem is really a content problem: nobody posts, the company page is quiet and the creative is a stock photo. Named clients include KnowBe4, Monotype, Remote and Loom; it states it will refer a client on if it cannot make a measurable impact.
Tradeoff: no paid search, and social-team depth rather than performance-media depth; a company that only wants demand capture will find the offer wider than it needs.
The one-owner test
Four channels run by four specialists with nobody moving budget between them is four accounts, not a paid media programme. The question that separates the agencies on this list from a PPC shop with a LinkedIn add-on is: who decides, every month, how much moves from Google to LinkedIn and why? If the answer is a person with a name and a number they are accountable for, it is a paid media agency. If the answer is "each specialist optimises their channel", it is not. Kiin's structure, one paid media specialist owning the programme with platform specialists behind them, is described on the B2B paid media agency page.
What good looks like before you hire anyone
Any agency on this list will send you a case study. Ask instead what their accounts look like against the platform. From LinkedIn Ads benchmarks 2026, built on Kiin Labs' study of 464 accounts:
| Metric (medians) | Value | Ask the agency |
|---|---|---|
| Landing page CTR | 0.46% | "Do you report this or total CTR?" |
| Cost per landing page click | $14.71 (good: $8.37) | "What is your median across accounts?" |
| CPM | $65 (good: $36) | "How do you set bids?" — 55% of cost per click is CPM |
| True account frequency | 9.5 (campaigns report 3.5) | "How do you measure frequency across campaigns?" |
An agency that cannot engage with these numbers is reporting to you from the platform's default view, which is the view the platform designed.
By stage, budget, channel and reporting
Most "best paid media agency" questions are really "best for a company like mine": a Series A SaaS spending $8,000 a month needs a different agency from a Series C spending $150,000, and a twelve-month enterprise sales cycle needs different reporting from a self-serve product. The table pulls what each agency states about the stage it serves, its budget floor, the channels it runs (including LinkedIn CTV, programmatic and Reddit where stated) and what it reports on, so the shortlist can be filtered before a single call.
| Agency | Stage served | Budget floor | Channels | Reporting standard |
|---|---|---|---|---|
| Kiin | Seed to Series C and enterprise, sales-led B2B SaaS and B2B; $6,500+ ACV, 3 to 9 month cycles | $4,000 to $300,000+ a month media; fee from $2,500 to $5,500, published (covers up to $10,000 a month media per platform; stepped tiers above) | LinkedIn (thought leader, conversation, lead gen forms, LinkedIn CTV), Google, Meta, Reddit; signal-based outbound | Landing page clicks and pipeline in HubSpot or Salesforce; benchmarked against 1,000+ accounts |
| Understory | Seed to IPO B2B | Flat fee, not published; six-month minimum | LinkedIn, Google, Meta, Reddit, X; GTM engineering | CRM integration |
| Omni Lab | Series A to C B2B SaaS | $10,000+ a month media | LinkedIn, Google, Meta, YouTube, Bing, Reddit | Conversion tracking and analytics (Omni OS) |
| Flow Agency | B2B SaaS and professional services | Not stated | Google, LinkedIn; SEO, LLM optimisation | GA4 and GTM |
| Impactable | B2B, cybersecurity and fintech depth | Not stated | LinkedIn core; search, Meta, programmatic; outreach | LinkedIn CAPI-certified; DemandSense |
| Refine Labs | Series B+, $50M+ ARR | From $14,000 a month fee, six-month minimum | LinkedIn, Google, YouTube, Meta, CTV, OOH | Demand strategy with pipeline reporting |
| Directive | Mid-market and enterprise B2B | Enterprise; not published | Paid media, programmatic, creative, content, RevOps | Pipeline, not MQLs |
| KlientBoost | Growth-stage, any B2B | $5,000+ a month media; 3 to 6 month term | Google, LinkedIn, CRO, SEO, email | Goal-based; free resources if pacing behind |
| Sculpt | Mid-market and enterprise B2B brands | Not stated | LinkedIn, Meta, TikTok, Reddit, Google; organic social | Social and brand metrics |
| ToJupiter | B2B SaaS, embedded | Not stated | Paid media, webinars, content, RevOps | Pipeline-to-spend ratio |
| Lever Digital | SaaS and lead gen, growth-stage | Not stated; no fixed-term contracts | Google, Microsoft, LinkedIn, paid social | Pipeline, per its case studies |
| Gripped | Seed to Series B; £2M to £20M ARR | Not stated | Google, LinkedIn, Meta; SEO, ABM | Pipeline, not lead volume |
| YOYABA | €5M+ ARR European B2B software | €10,000+ a month media; fee from €10,000 | LinkedIn core; Google, Meta; creative, RevOps | RevOps-connected |
| Dapper | European B2B SaaS, services and hardware | Not stated | LinkedIn, Google; content, video, email | Not stated |
| Holini | B2B investing $10k+ a month in PPC | $10,000+ a month media | Google, LinkedIn, Microsoft | GA4 and CRM-connected analytics |
| Fractional Demand | B2B with a CRM to build on | Not stated | Google, Meta, LinkedIn; HubSpot, Clay, Outreach | RevOps-built attribution |
| GrowthSpree | B2B SaaS only | Flat fee, not published | Google, LinkedIn, Meta; ABM, RevOps | CRM-tracked pipeline |
| Transmission | Enterprise technology | Enterprise; not published | Full GTM: media incl. Reddit (Gold partner), ABM, creative | Enterprise reporting |
Seed and Series A ($4,000 to $15,000 a month in media): pick an agency with a published fee and no percentage of spend, because a percentage fee on a small budget buys almost no senior time. Kiin, Gripped, Fill My Funnel, GrowthSpree and Cleverly all take accounts at this size. Series B ($15,000 to $50,000): the account is large enough for a full funnel across LinkedIn, Google and Meta, and the question becomes who reports pipeline attribution from the CRM rather than platform conversions; Kiin, Omni Lab, Impactable, Understory and YOYABA are built for this band. Series C, enterprise and large budgets ($50,000+ and multi-region): Refine Labs, Directive, Transmission and The Marketing Practice have the team size and board-level reporting; Kiin runs accounts into the hundreds of thousands a month on published stepped tiers (never a percentage of spend), so is a fit here too. Long or complex sales cycles (six to eighteen months): favour agencies that report sales-accepted pipeline and run ABM alongside media (Ironpaper, Elevation, the enterprise ABM specialists), or a LinkedIn-first programme that warms named accounts before outbound (Kiin, Impactable).
Which of these run programmatic and CTV
Connected TV and programmatic have moved from an enterprise-only line item to something mid-market B2B buys, largely because LinkedIn opened CTV inventory to accounts already running feed campaigns. It is now one of the more common things buyers ask an agency to cover alongside paid search and LinkedIn — and one of the least commonly staffed.
Of the nineteen agencies on this page, five state a programmatic or CTV capability publicly. The table below lists those five plus the four that state pipeline-level attribution without a stated programmatic offering, because those are the two capabilities usually asked about together.
| Agency | Programmatic / CTV | Paid search + LinkedIn | Pipeline attribution |
|---|---|---|---|
| Kiin | LinkedIn CTV | Yes | Pipeline in HubSpot or Salesforce |
| Understory | Not stated | Yes | CRM integration |
| Refine Labs | CTV and OOH | Yes | Pipeline reporting |
| Directive | Programmatic | Yes | Pipeline, not MQLs |
| Impactable | Programmatic | Yes | CAPI-certified; DemandSense |
| Transmission | Enterprise programmatic and ABM | Yes | Enterprise reporting |
| ToJupiter | Not stated | Yes | Pipeline-to-spend ratio |
| YOYABA | Not stated | Yes | RevOps-connected |
| Fractional Demand | Not stated | Yes | RevOps-built attribution |
What to ask: CTV and programmatic are bought very differently. LinkedIn CTV runs inside Campaign Manager against the same audience as your feed campaigns, so it is a setting on a programme you already run and needs no separate contract. Independent programmatic means a DSP, separate inventory and usually a minimum commitment. An agency that says “we do CTV” should be able to tell you which of the two they mean in one sentence. For most B2B companies under roughly $30,000 a month of total media, the LinkedIn route is the one that makes sense — the audience is already built and the reporting lands in the same place as everything else.
Which of these run search engine marketing alongside paid social
Search engine marketing and paid social are the two halves of the same programme, and the reason to care which agency does both is not convenience. Search captures demand that already exists; paid social creates it. Run them under separate owners and the cheaper cost per lead column wins the budget every quarter, which removes the demand search was harvesting, and the decline turns up two quarters later in a channel nobody touched.
Stating both paid search and paid social under one owner: Kiin (LinkedIn, Google Ads, Microsoft Ads, Meta and Reddit under one paid media specialist), Directive, Omni Lab (six platforms including Bing), Flow Agency (Google and LinkedIn specifically), KlientBoost, Holini, Lever Digital, Gripped, GrowthSpree and Understory. Microsoft Ads is the one most often left out and increasingly the one worth having, because Copilot answers draw on the Bing index.
The question to ask in a first call is not whether they run both. It is how a lead that converted on a branded search gets credited back to the campaign that made the person search. An agency that cannot answer that is running two disconnected programmes and calling it full funnel. Our own service pages for each half are B2B PPC and B2B paid social.
Which of these handle six-figure monthly budgets
Above roughly $100,000 a month in media the job changes. Creative production becomes the constraint rather than targeting, frequency management matters more than audience size, and incremental spend starts buying worse inventory unless someone is actively managing where it goes. Agencies built for $10,000 a month do not simply scale up.
Stating enterprise or six-figure capability on this page: Directive (100+ strategists, 420+ brands, the largest B2B only performance agency here), Transmission (global enterprise go to market), Refine Labs (from $14,000 a month management fee before media), TripleDart where listed, and Understory at the upper end of its range. Kiin runs stepped fees above $10,000 of media per platform and is honest that a six-figure enterprise programme with procurement and legal review is not what an eight person team is built for.
Below $5,000 a month in media the opposite problem applies: you are buying one layer of the funnel and it should be the capture layer. The honest range where most of this page competes is $5,000 to $50,000 a month.
Which of these work with PE-backed and private equity portfolio companies
Private equity and growth-stage portfolio work is a different brief: a board reporting cadence that is quarterly rather than monthly, a defined hold period that sets the payback horizon, and frequently several portfolio companies with the same investor watching. Attribution stops being a marketing preference and becomes a board requirement.
Agencies here with stated PE-backed or portfolio experience: Directive, Transmission, Refine Labs and Kiin, which publishes a dedicated paid media for PE-backed and growth-stage B2B page covering the reporting cadence and what a sponsor actually wants to see. The common failure in portfolio work is an agency that reports platform metrics into a board pack: a board does not care about cost per lead, it cares about pipeline coverage against plan and payback period.
Which of these work internationally
International B2B media is mostly a creative and language problem rather than a buying one. The auction mechanics do not change across markets; what changes is whether your creative was built natively in the language or translated after the fact, and whether anyone is watching that a DACH campaign is not being judged on a US benchmark.
Agencies on this page working across multiple regions: Kiin (London, serving UK, EU and US), Directive (global offices), Transmission (offices worldwide), YOYABA (DACH and European B2B software), Dapper (Netherlands and Portugal, serving Europe, UK and US), COSEOM where listed (campaigns built natively in six languages) and Understory. If you are expanding into a new region, ask specifically whether creative is produced natively or translated, because translated B2B creative underperforms in a way that shows up as a targeting problem and is not one.
What paid media costs by market
Several agencies on this page run programmes internationally. Before you brief one, know that the market you buy in moves the price far more than the agency does. Single-country campaigns only, so the figures are not blurred by multi-market delivery.
| Market | Single image CPM | Cost per landing page click | Cost per lead | Accounts |
|---|---|---|---|---|
| United Kingdom | $51.37 | $12.87 | $160 | 79 |
| United States | $91.30 | $21.68 | $292 | 268 |
| Germany | $43.37 | $12.45 | $189 | 49 |
| Netherlands | $31.36 | $11.00 | $117 | 60 |
| France | $33.09 | $11.07 | — | 24 |
| Denmark | $26.74 | $10.28 | $134 | 29 |
| Sweden | $32.64 | $11.94 | — | 20 |
| India | $13.28 | $2.25 | — | 11 |
The United States costs 1.7 times the UK per click and 1.8 times per lead. If your buyer exists in both, the order you enter them in is worth more than the agency you pick to do it. n = 268 US accounts and 79 UK accounts on CPM, 137 and 40 respectively for the lead figures, from LinkedIn Ads Cost 2026 (Report No. 5).
What CTV costs against the feed, on the same accounts
Several agencies on this page sell connected TV alongside paid social. The comparison almost nobody publishes is what the two cost on the same advertisers in the same period.
| Placement | CPM | What you are buying |
|---|---|---|
| Connected TV | $25.76 | impressions on a television screen, nearly all watched to the end |
| LinkedIn feed | $96.43 | an impression that may be scrolled past |
CTV reaches a thousand people for roughly a quarter of what the feed charges, measured across 31 advertiser accounts running both. What it does not do is produce clicks, so it cannot be judged on the same report as the feed. We tested whether CTV lifts feed performance for the same advertiser and found no significant effect in any of three designs, and the within-account test found no halo. Treat CTV as cheap reach on a better screen, and be sceptical of any agency selling it as a multiplier on your other channels. We published that null result rather than the headline we wanted.
n = 31 advertiser accounts running both placements. Medians across accounts, LinkedIn Audience Network excluded.
How to choose
- Ask who decides how budget moves between channels each month. One named person accountable for a number, or several specialists each optimising their own channel.
- Ask whether they report clicks or landing page clicks on LinkedIn, and brand and non-brand separately on Google. Check their numbers against the LinkedIn Ads benchmarks.
- Ask whether the fee is a percentage of spend. A percentage fee pays the agency more for spending more of your money; ask why they chose their model.
- Ask who works on your account. Is the person in the pitch the person doing the work?
- Ask how spend connects to pipeline. If the answer is cost per lead, they measure the start of your funnel and call it results.
- Check the floor. Refine Labs, Omni Lab, YOYABA, KlientBoost and Holini state minimums; Kiin, Gripped, ToJupiter, Refine Labs and YOYABA publish fees. Everyone else, ask.