Disclosure and methodology
Kiin is a B2B paid media agency and we are on this list. Every fact about another agency was read from that agency's own site on 14 September 2026; where something is not stated, the entry says so.
Scored on: B2B focus · whether the channels are run as one programme with one budget owner, or as separate accounts · measurement — pipeline from the CRM, or platform-reported leads · pricing and terms transparency · verifiable credentials. Not scored on: size, awards, design.
The one-owner test
Four channels run by four specialists with nobody moving budget between them is four accounts, not a paid media programme. The question that separates the agencies on this list from a PPC shop with a LinkedIn add-on is: who decides, every month, how much moves from Google to LinkedIn and why? If the answer is a person with a name and a number they are accountable for, it is a paid media agency. If the answer is "each specialist optimises their channel", it is not. Kiin's structure — one paid media specialist owning the programme with platform specialists behind them — is described on the B2B paid media agency page.
The agencies
1. Kiin — best for LinkedIn-led paid media with outbound wired in
Full Paid Media at $5,500 a month flat covers LinkedIn, Google Ads, Meta and Reddit under one paid media specialist who owns the account list, the budget split and the report, with platform specialists building inside each channel. LinkedIn is the demand engine; Google captures intent; Meta keeps warm audiences warm at a fraction of LinkedIn's CPM; Reddit is run where the buyer is technical and left out where they are not. Every channel is reported on influenced pipeline from the CRM, and every LinkedIn figure is a landing page click. Three ex-LinkedIn staff on a team of eight; publishes the largest independent thought leader ads study. Named clients: Lead Forensics ("We launched LinkedIn, Google, and Meta together"), Giga Energy, MarketerHire.
Where we are the wrong choice: if LinkedIn is not the primary channel for your buyer, if you want TikTok or CTV, or if media budget cannot support LinkedIn at roughly $4,000 a month plus one other channel.
2. Omni Lab — best for Series A–C SaaS spending $10k+ across six platforms
B2B SaaS exclusively, six platforms, a stated $10,000-a-month minimum and SQL-level published results: ShareGate +44% SQLs year on year, Billd −75% cost per SQL, Thoropass 2× paid SQLs in a quarter, Miter ~2× SALs in 90 days. Twenty-plus named logos including Drata, Firstup and Broadsign. The "Omni OS" framing is the one-owner model by another name.
Tradeoff: no location or leadership stated on the site, and the $10k floor excludes earlier-stage companies.
3. Hey Digital — best for B2B SaaS paid media with creative and landing pages in-house
Runs every major B2B paid channel and, unusually, builds the creative and landing pages that the channels need. Published results: PostHog +18.5% cloud conversion and −17% CPA; Toggl −52% spend and +159% deal value. Treats Reddit and YouTube as first-class rather than experimental.
Tradeoff: no location on the site and no pricing; measurement method is less visible than execution breadth.
4. Flow Agency — best for Google-and-LinkedIn paid media next to SEO and LLM optimisation
Viola Eva's agency runs B2B paid media on the two channels that matter most for sales-led SaaS — Google and LinkedIn — with a stated operating cadence (bi-weekly alignment, monthly reports integrating CRM data, quarterly reviews) and an SEO and LLM-optimisation practice alongside. Named clients include Betterworks, Beekeeper, SimPro and Mailbird.
Tradeoff: two paid channels rather than four; no Meta, Reddit or YouTube. Right if Google and LinkedIn are the whole plan.
5. Impactable — best for LinkedIn-centred paid media with programmatic and search
Justin Rowe's agency runs paid media around LinkedIn as the "intelligence hub", with search, programmatic and outreach as the activation layers and its own DemandSense platform underneath. Deep in cybersecurity, SaaS and financial services; Lacework (6× ROI) and HeyReach (20× ROI) are the published cases.
Tradeoff: the site was moving between impactable.com and impactable.marketing in August–September 2026; ask how the agency runs its own house before it runs yours.
6. Refine Labs — best for Series B+ paid media across every channel including CTV and OOH
The widest channel coverage on this list — connected TV and out-of-home alongside the digital four — with brand and creative in-house and an explicit mid-market and enterprise ICP. Published portfolio averages: +41% high-intent demo requests, +33% pipeline value. Named clients include Clari, Cognism, Algolia and BeyondTrust.
Tradeoff: built for $50M+ ARR. Below Series B the engagement is the wrong shape and the price starts at $35,000 for the assessment alone.
7. Directive — best for enterprise paid media at scale
The largest agency here, with programmatic and performance creative as named lines, proprietary tooling and offices on three continents. Calendly, Gong, ZoomInfo, Adobe, Cisco and Samsung are named clients. Publishes the "25 best paid media agencies" list that ranks for this term.
Tradeoff: enterprise process and minimums; a $2M-ARR company is not the customer.
8. KlientBoost — best for paid media plus conversion rate optimisation
Pairs paid media with conversion rate optimisation so the landing page and the campaign are worked together, publishes several hundred case studies and reports hitting 83% of client goals in Q2 2026. Fees tiered by complexity rather than percentage of spend. Airbnb, Segment and Juniper Networks are named.
Tradeoff: not B2B-exclusive and no Meta, Reddit or YouTube named as core; process suits mid-market.
9. Sculpt — best for paid social run next to organic B2B social
A B2B social agency first, with paid social as one of its lines and video production in-house. Right when the paid media problem is really a content problem — nobody posts, the company page is dead, the creative is a stock photo. KnowBe4, Monotype, Remote and Loom are named clients.
Tradeoff: no paid search; social-team depth rather than performance-media depth.
Side by side
| Agency | B2B-only | Meta | Reddit / YouTube | Min spend | Published fee | ||
|---|---|---|---|---|---|---|---|
| Kiin | Yes | Core | Yes | Yes | ~$10–12k/mo all-in | $5,500/mo flat | |
| Omni Lab | Yes (SaaS) | Yes | Yes | Yes | Both + Bing | $10k+/mo | No |
| Hey Digital | Yes (SaaS) | Yes | Yes | Yes | Both + Bing | Not stated | No |
| Flow Agency | Yes | Yes | Yes | — | — | Not stated | No |
| Impactable | Yes | Core | Yes | Programmatic | Not stated | No | |
| Refine Labs | Yes | Yes | Yes | Yes | YouTube + CTV + OOH | Series B+ | RPA $35k |
| Directive | Mostly | Yes | Yes | Yes | Programmatic | Not stated | No |
| KlientBoost | No | Yes | Yes | — | — | $5k+/mo | No (tiered) |
| Sculpt | Yes | Yes | Yes | Yes | Both + TikTok | Not stated | No |
What good looks like before you hire anyone
Any agency on this list will send you a case study. Ask instead what their accounts look like against the platform. From LinkedIn Ads benchmarks 2026, built on Kiin Labs' study of 464 accounts:
| Metric (medians) | Value | Ask the agency |
|---|---|---|
| Landing page CTR | 0.46% | "Do you report this or total CTR?" |
| Cost per landing page click | $14.71 (good: $8.37) | "What is your median across accounts?" |
| CPM | $65 (good: $36) | "How do you set bids?" — 63% of cost per click is CPM |
| True account frequency | 9.5 (campaigns report 3.5) | "How do you measure frequency across campaigns?" |
An agency that cannot engage with these numbers is reporting to you from the platform's default view, which is the view the platform designed.
How to choose
- "Do you report clicks or landing page clicks?" On LinkedIn, if they do not immediately know the difference, everything they have ever reported has been inflated. On Google, the equivalent is "do you report brand and non-brand separately?"
- "Show me a mid-funnel campaign you built." If they cannot show a retargeting layer segmented by engagement depth, they build half a funnel.
- "Is your fee a percentage of spend?" Percentage-of-spend pays the agency more for spending more of your money. Ask why they chose their model.
- "Who works on my account?" Is the person in the pitch the person doing the work?
- "Can you connect spend to pipeline?" If the answer is cost per lead, they measure the top of your funnel and call it results.
For the single-channel versions of this question: best LinkedIn Ads agencies and best SaaS PPC agencies.