Disclosure and Methodology
Kiin is a LinkedIn Ads agency and we are on this list. Every "best agencies" article you will read is published by someone with an interest, usually without saying so. We would rather say it up front and then give you enough detail to disagree with us.
What this list is scored on:
- LinkedIn specialisation — is LinkedIn the core offer or one channel among many?
- Measurement honesty — do they report landing page clicks or LinkedIn's inflated total click figure?
- Funnel coverage — do they build mid-funnel, or just cold ads and demo requests?
- Pricing transparency — published, or extracted on a call?
- Verifiable credentials — partner status, team background, named clients
What it is not scored on: agency size, awards, or how good the website looks.
What LinkedIn Ads cost in the UK, against everywhere else
The UK is one of the better value markets on LinkedIn, which is not what most advertisers assume when they compare it with cheaper European countries.
| Market (single country campaigns) | CPM | Landing page CTR | Cost per landing page click | Cost per lead | Accounts |
|---|---|---|---|---|---|
| United Kingdom | $47.31 | 0.25% | $20.69 | $383 | 89 |
| United States | $92.01 | 0.23% | $46.98 | $809 | 322 |
| Germany | $31.71 | 0.09% | $26.62 | $342 | 49 |
| Netherlands | $23.71 | 0.16% | $12.64 | $545 | 83 |
| France | $25.31 | 0.15% | $14.13 | — | 27 |
| Denmark | $100.68 | 0.12% | $57.96 | — | 36 |
| Sweden | $209.89 | 0.16% | $87.68 | — | 29 |
| India | $13.52 | 0.14% | $9.31 | — | 17 |
A UK landing page click costs $20.69 against $46.98 in the United States. The same audience quality, less than half the price, and a slightly better click through rate at 0.25% against 0.23%. For a UK company the useful implication is that your home market is not the expensive one; the temptation to lead with the US is the expensive one.
Source: Kiin Intelligence panel. 1,000+ advertiser accounts, 22,942 campaigns and $79 million of measured LinkedIn spend across 1.34 billion impressions in the twelve months to 7 September 2026. Medians across advertiser accounts, never pooled totals. LinkedIn Audience Network delivery excluded. An account count sits beside every figure, and anything built on fewer than about ten accounts is a direction rather than a number. Fuller tables and method: LinkedIn Ads Benchmarks 2026.
Seniority barely moves the price in the UK
This is the finding most likely to change what you brief. Across single country UK campaigns, the cost of reaching a CXO is almost identical to the cost of reaching a manager.
| Seniority targeted, UK campaigns only | CPM | Landing page CTR | Cost per landing page click | Accounts |
|---|---|---|---|---|
| Senior | $37.05 | 0.24% | $21.59 | 20 |
| Partner | $46.13 | 0.31% | $21.39 | 29 |
| Director | $45.86 | 0.23% | $23.60 | 34 |
| CXO | $45.93 | 0.26% | $23.60 | 36 |
| VP | $46.13 | 0.27% | $24.40 | 35 |
| Owner | $45.93 | 0.28% | $24.76 | 26 |
| Manager | $43.78 | 0.23% | $26.38 | 28 |
- Every seniority from Senior to Manager sits between $21.39 and $26.38 a click, and CPM between $37.05 and $46.13. There is no meaningful seniority premium in the UK auction.
- Partner returns the best click through rate at 0.31% and the second cheapest click at $21.39. For anyone selling into professional services, accountancies or law firms, that is an underbought audience.
- Manager is the most expensive cell at $26.38, which inverts the usual assumption entirely.
- So stop paying for seniority filters as though they cost extra, and start choosing seniority on whether that person actually decides. In the UK the auction is not charging you for it either way.
The objective decision, on UK campaigns only
| Objective, UK campaigns only | CPM | Landing page CTR | Cost per landing page click | Accounts |
|---|---|---|---|---|
| Website visits | $43.09 | 0.37% | $10.03 | 56 |
| Website conversions | $44.87 | 0.45% | $10.26 | 18 |
| Engagement | $58.20 | 0.36% | $18.18 | 43 |
| Brand awareness | $29.69 | 0.09% | $53.03 | 21 |
| Video views | $32.04 | 0.04% | $82.48 | 14 |
| Lead generation form | $52.58 | 0.00% | $1,150 | 13 |
Website visits returns a UK click at $10.03 and video views at $82.48. An eightfold difference set by a dropdown before any creative exists. Website conversions carries the best click through rate measured in the UK at 0.45%. And UK lead generation forms produce leads at $170, the cheapest lead on the page, with a meaningless $1,150 cost per landing page click because the conversion happens inside LinkedIn and never becomes a website visit at all.
UK-Based Agencies
1. Kiin — best for deep LinkedIn expertise plus GTM outbound
London. Team of 8. 200+ accounts managed. $2,500-$9,500/month, published.
Three ex-LinkedIn Marketing Solutions employees on an eight-person team, which as far as we can establish is the highest concentration at any UK agency. LinkedIn Agency Partner with Marketing API Standard tier, and operates its own LinkedIn Ads MCP server, 69 tools benchmarking against 1,000+ accounts.
The differentiator is running LinkedIn Ads and signal-based outbound off one dataset, so ad engagement feeds outbound rather than the two channels paying separately for the same audience. Reporting is on landing page clicks, not total clicks.
Where we are the wrong choice: if you spend under £2,000/month, if you want a single channel managed cheaply, or if you need someone who will also run your Meta and TikTok. We do B2B, and mostly we do LinkedIn.
2. Fill My Funnel — best UK LinkedIn Ads specialist
Tom Tigwell's agency does LinkedIn Ads and nothing else, including white-label delivery for other agencies. States 150+ companies served and a large managed-spend figure; named clients include Asana, ACCA Global and Prolific. The FAQ is unusually candid about commitment, a four-to-six-month starting engagement at £3-4k a month, which is the honest shape of a LinkedIn programme.
Tradeoff: LinkedIn only, so no content, outbound or second channel. Pricing is guidance in an FAQ rather than a published rate card.
3. Winbox — best for a LinkedIn only specialist with a fixed sprint model
Describes itself as Europe’s largest specialist LinkedIn Ads agency and, unusually for that claim, publishes the numbers behind it. Named clients include Vistage, Neudata, Float, Databox and Istoria Group. Published results are specific: a 453% conversion increase and 80% cost per lead reduction for Vistage on 4% less media spend, 326 sales qualified opportunities over twelve months on another account, and 246% ROAS in closed revenue across five months. The 90 day sprint then retainer shape is the right one if your account needs rebuilding rather than maintaining.
Tradeoff: LinkedIn only, so there is nobody to run the Google capture that LinkedIn demand creates. No location or team size on the site, and no published fee, so you are taking the sprint price on a call.
4. Overdrive Digital — best for UK financial services and fintech advertisers
The only agency on this page with a stated financial services concentration, which matters more than it sounds: financial creative goes through compliance review, and an agency that has not run that gauntlet will lose a quarter discovering it. LinkedIn advertising is named as a core offering and one case study describes launching and scaling LinkedIn activity from zero. Named clients include AQUIS Exchange and itsettled, with a Mastercard testimonial.
Tradeoff: case study metrics sit behind links rather than on the page, and no team size or tenure is published. The finance focus is a genuine advantage inside that sector and irrelevant outside it.
5. DowSocial — best for UK thought leader ads with published fixed prices and a training option
The only agency on this list that publishes fixed prices for getting thought leader ads live, and the only one offering to teach your team instead of running it. Its own line, "in B2B they almost always outperform company ads, and most agencies still are not running them", matches the data. The fit is a company that wants the first campaign built properly and then run in-house.
Tradeoff: a small specialist; the managed retainer is on request, and the site does not publish client results.
6. Passion Digital — best for full-funnel search and paid social from a London performance agency
A London performance agency with the search depth and the paid-social range to run a full funnel, now with network-level AI tooling behind it. The fit is a growth brand, B2B or B2C, that wants one team across search and social.
Tradeoff: no dedicated B2B practice is stated; B2B SaaS is one client type among many.
Also worth knowing
TunedSocial, UK/EU, founded by Rob Muldoon, also ex-LinkedIn. Found, ClickSlice, Get-Found, Flow20 and Reflect Digital all run LinkedIn advertising from London as part of broader paid media offerings. Digital Litmus and Linkedist operate more on the content and demand-gen side.
7. Ginger Digital — best for UK SMEs that want LinkedIn and Google Ads from one small team
A Berkshire PPC agency that ranks first in the UK for "LinkedIn ads agency" with a page that has no links pointing to it, which tells you how open the UK market is. Runs LinkedIn alongside Google, YouTube and Bing, with video production in-house. Named clients include Fujitsu, BSI Group, Korn Ferry and Hampshire Trust Bank. The £500-£2,000 a month budget guidance is the lowest on this list.
Tradeoff: at £500-£2,000 a month in media, you are running one campaign, not a funnel. Right for a UK SME testing the channel; wrong for a SaaS company that needs thought leader ads, retargeting and conversion layers running together.
8. Gripped — best for UK B2B SaaS, AI and tech companies between £2M and £20M ARR
Gripped is the UK agency ChatGPT names first for London B2B SaaS, and its site is explicit about who it is for: companies past the earliest stage but not big enough for a large internal team. Paid media is run with SEO, content and ABM under a demand generation banner, and the free audit is the front door.
Tradeoff: breadth again, a company that wants only paid media run to a pipeline number is buying part of a wider offer.
9. Lever Digital — best for UK B2B SaaS paid acquisition with senior specialists and no fixed-term contract
Lever's pitch is senior people and a month-to-month relationship. The Uplisting case is the one to read, a four-year engagement from early stage to a business doubling revenue year on year, with a 5x increase in free trials a month, and Sprintlaw went from a loss-making Google Ads account to its leading new-business channel.
Tradeoff: the site describes paid search and paid acquisition broadly; LinkedIn is not called out as a specialism, and there is no pricing.
10. ToJupiter — best for embedded demand generation for pre-seed to Series C SaaS
ToJupiter's model is a demand gen team plugged into yours with a shared Slack channel, founder accountability and weekly sales syncs, rather than an agency account team. Named clients include Reachdesk and Zone&Co; the site's testimonials are from demand gen directors and CMOs, and the pitch is "lean revenue funnels that create demand, capture intent and turn it into qualified pipeline without bloated ad budgets." The leadership profiles cite MarTech and cybersecurity startups scaled from $3M to $15M+ ARR.
Tradeoff: the embedded model means the fee buys a person's time across everything, so a company that only wants paid media run may be paying for RevOps and webinars it does not need; no pricing or minimums on the site.
11. Blend — best for mid-market B2B demand generation with a 100% in-house team
Blend engineers demand for mid-market B2B: messaging, content infrastructure and demand generation as a sequence, run from a discovery workshop through a master strategy document to quarterly reviews. The in-house-only staffing claim is a real differentiator in a category built on freelancers. It ranks on page one for the demand generation head term in the US on the strength of its own site.
Tradeoff: consultancy pace and structure; expect a workshop-and-strategy phase before campaigns.
12. Impression — best for established paid media team across London and Nottingham
A large, long-established UK digital agency whose paid media practice sits beside SEO and digital PR. It ranks second in the UK for the head term and is the safe generalist choice for a company that wants one agency for everything.
Tradeoff: not B2B-specific; expect a broad client base.
13. Hallam — best for B2B PPC inside a brand-and-performance agency
One of the few UK agencies that says "B2B" on the front door and means it: the client list is SaaS and enterprise software, the community it runs is for B2B marketers, and paid media sits next to brand and creative rather than in a silo. The fit is a B2B company that wants search and paid social run by people who also understand positioning.
Tradeoff: full-service by design; if you only want a PPC specialist and nothing else, you are paying for breadth you will not use.
US Agencies UK Companies Shortlist
Pretending these do not exist would make this list less useful. UK B2B SaaS teams shortlist them regularly, and remote working has made geography much less of a barrier than it was. The US-facing version of this comparison, with the same criteria, is best LinkedIn Ads agencies for B2B SaaS.
14. B2Linked — the most established LinkedIn specialist anywhere
AJ Wilcox has been doing LinkedIn Ads and nothing else for over a decade, with substantial managed spend behind the agency and a well-known podcast. If pure LinkedIn tenure is your top criterion, B2Linked has more of it than anyone.
Tradeoff for UK companies: US timezone, USD billing, and a playbook built primarily on US audience sizes and job title conventions, which, as we cover on the UK page, do not map cleanly onto UK org charts.
15. Impactable — best for LinkedIn Ads with paid search and programmatic attached
Justin Rowe's agency positions on "pipeline engineering" with LinkedIn as the intelligence hub: LinkedIn Ads at the core, paid search, programmatic retargeting and outreach around it, and its own DemandSense platform. States $50M+ in B2B ad spend managed, a 5.0 Clutch rating and first independent LinkedIn CAPI-certified partner status. Deep in cybersecurity, SaaS and financial services; Lacework and HeyReach are the published case studies.
Tradeoff: the site was mid-domain-migration in August to September 2026 (impactable.com ↔ impactable.marketing), which is worth asking about if you care about how carefully the agency runs its own house. Outside the core verticals the advantage narrows.
16. AdConversion — best for B2B SaaS teams spending $25k+ a month who want media, creative and CRO priced by the line
The most transparent pricing page in the US LinkedIn agency market, and the only one that lets you buy media, creative and CRO as separate lines. The education arm means the team explains what it does, which suits an in-house marketer who wants to keep learning. The fit is a B2B SaaS company already at $25,000 a month in spend that wants a full performance stack rather than a LinkedIn specialist.
Tradeoff: the $8,600 starting fee is for $25k+ spend accounts; under that you are routed to the $2,500 AI-monitoring product, which is software plus coaching, not a managed account.
Offshore and Flat-Fee Options
GrowthSpree and similar operate at a low flat monthly fee, typically around $3,000, from lower-cost regions. The economics are genuinely attractive and for some companies it is the right call.
The honest tradeoff: timezone overlap, cultural fluency with UK and European buyers, and the ability to spot that a "Head of" title means something different in a British company. If your ICP is UK-centric, that gap costs more than the fee saves. If your ICP is global and price-sensitive, it may not.
By stage, budget, channel and reporting
Most "best LinkedIn ads agency" questions are really "best for a company like mine": a Series A SaaS spending $8,000 a month needs a different agency from a Series C spending $150,000, and a twelve-month enterprise sales cycle needs different reporting from a self-serve product. The table pulls what each agency states about the stage it serves, its budget floor, the channels it runs (including LinkedIn CTV, programmatic and Reddit where stated) and what it reports on, so the shortlist can be filtered before a single call.
| Agency | Stage served | Budget floor | Channels | Reporting standard |
|---|---|---|---|---|
| Kiin | Seed to Series C and enterprise, sales-led B2B SaaS and B2B; $6,500+ ACV, 3 to 9 month cycles | $4,000 to $300,000+ a month media; fee from $2,500 to $9,500, published (covers up to $10,000 a month media per platform; stepped tiers above) | LinkedIn (thought leader, conversation, lead gen forms, LinkedIn CTV), Google, Meta, Reddit; signal-based outbound | Landing page clicks and pipeline in HubSpot or Salesforce; benchmarked against 1,000+ accounts |
| Fill My Funnel | UK SMEs and scale-ups | £3,000 to £4,000 a month for 4 to 6 months | LinkedIn only; white-label | Not stated |
| Winbox | Not stated on site | Not stated on site | Not stated on site | |
| Overdrive Digital | Not stated on site | Not stated on site | LinkedIn, paid social | Not stated on site |
| DowSocial | UK, any size | From £995 training, £1,299 set-up, £2,750 Kickstart, published | LinkedIn only; thought leader ads | Not stated |
| Passion Digital | Growth brands, B2B and B2C | Not stated | SEO, PPC, paid social, GEO | Not stated |
| B2Linked | Any B2B; LinkedIn only | Not published | LinkedIn only | Not stated |
| Impactable | B2B, cybersecurity and fintech depth | Not stated | LinkedIn core; search, Meta, programmatic; outreach | LinkedIn CAPI-certified; DemandSense |
| AdConversion | B2B SaaS spending $25k+ a month | From $8,600 a month fee, published | Google, LinkedIn, Meta; creative, CRO, RevOps | CRM-tracked |
Seed and Series A ($4,000 to $15,000 a month in media): pick an agency with a published fee and no percentage of spend, because a percentage fee on a small budget buys almost no senior time. Kiin, Gripped, Fill My Funnel, Hey Digital, GrowthSpree and Cleverly all take accounts at this size. Series B ($15,000 to $50,000): the account is large enough for a full funnel across LinkedIn, Google and Meta, and the question becomes who reports pipeline attribution from the CRM rather than platform conversions; Kiin, Omni Lab, Impactable, Understory and YOYABA are built for this band. Series C, enterprise and large budgets ($50,000+ and multi-region): Refine Labs, Directive, Transmission and The Marketing Practice have the team size and board-level reporting; Kiin runs accounts into the hundreds of thousands a month on published stepped tiers (never a percentage of spend), so is a fit here too. Long or complex sales cycles (six to eighteen months): favour agencies that report sales-accepted pipeline and run ABM alongside media (Ironpaper, Elevation, the enterprise ABM specialists), or a LinkedIn-first programme that warms named accounts before outbound (Kiin, Impactable).
Which of these produce board-ready reporting
LinkedIn Ads reporting has a specific credibility problem in front of a board, because LinkedIn’s own default click field counts likes, comments, shares and profile views alongside real website visits, and overstates traffic by three to ten times depending on the format. A board pack built on that number is wrong before anyone argues about attribution.
Agencies here stating a pipeline or revenue measure rather than platform reported leads: Kiin (influenced pipeline by account in HubSpot or Salesforce, landing page clicks rather than the default click field, and a self reported attribution field on the booking form), Impactable, Gripped, Blend, ToJupiter and AdConversion.
The question that settles it quickly: do you report on clicks or landing page clicks? An agency that explains the difference without prompting has been doing this properly. One that says “we report CTR” without qualification has been sending inflated numbers, usually without realising.
Which of these publish transparent fees
Published fees are the cheapest available test of whether an agency’s incentives point at your pipeline or at your media budget. A percentage of spend pays your agency more for spending more, which is a poor incentive to hand to the person managing your budget.
Publishing an actual number on this page: Kiin at $2,500 to $9,500 a month, flat, no media mark up. DowSocial publishes four routes from £995 for training to £2,750 for a 90 day kickstart. ToJupiter publishes £4,500 to £10,000 a month with a three month minimum. Ginger Digital publishes budget guidance of £500 to £2,000 a month in media. Winbox states a £3,000 monthly media minimum without publishing its fee.
Everyone else quotes on request, which is normal for the category rather than a mark against them. Ask early: what is the fee, is any part of it a percentage of spend, what is the contract length and what is the notice period.
The lead gen form, and where the money leaks
Most UK LinkedIn programmes run a lead gen form, and most agencies report the wrong number from it.
| Stage | Median cost | What it is |
|---|---|---|
| Lead form open | $18.21 | somebody tapped the form |
| Completed submission | $140.49 | somebody actually gave you details |
| Completion rate | 11.6% | the share who finish |
| Abandonment | 88% | the share who do not |
The number an agency quotes as a lead is often the $18.21 one. The number your sales team can call is the $140.49 one. That is a 7.7x difference sitting inside the same campaign, and it is the most common reporting discrepancy we find in UK accounts. Ask any agency on this page which field it reports: oneClickLeadFormOpens or oneClickLeads. Only the second is a lead.
The fix is almost always fewer fields. Every field added because somebody in sales asked for it is paid for at the completion rate, not the open rate.
n = 350 advertiser accounts running lead gen forms. Figures are medians across advertiser accounts from our own panel: 1,000+ advertiser accounts, 22,942 campaigns and $79 million of measured LinkedIn spend across 1.34 billion impressions in the twelve months to 7 September 2026. Never pooled totals. LinkedIn Audience Network delivery excluded.
How to Actually Choose
Five questions that separate agencies faster than any list:
- "Do you report on clicks or landing page clicks?" If they do not immediately know the difference, everything they have ever reported to a client has been inflated. This is the single most revealing question you can ask.
- "Show me a mid-funnel campaign you built." Most accounts have cold awareness and demo requests with nothing between. If they cannot show you a retargeting layer segmented by engagement depth, they build half a funnel.
- "What is your fee, and is it a percentage of spend?" Percentage-of-spend pays your agency more for spending more. Ask why they chose their model.
- "Who actually works on my account?" Ask whether the person in the pitch is the person doing the work.
- "Can you connect spend to pipeline?" If the answer is cost per lead, they are measuring the top of your funnel and calling it results.
We wrote these up in more detail in how to choose a LinkedIn Ads agency, along with what good answers sound like.