Disclosure and methodology
Kiin is a B2B paid media agency and we are first on this list. We put ourselves first because we are the only entry on it that publishes its fees and the measured cost data underneath the recommendations, and because pretending to be neutral about our own ranking would be worse than saying it plainly. Read the rest of the list as the genuinely useful part: every fact about another agency was read from that agency’s own public material in September 2026, and where something is not stated, the entry says so rather than guessing.
Scored on four things: whether the channels run as one programme with one budget owner, what gets measured, pricing transparency, and verifiable credentials. Not scored on size, awards or website design.
How to read any agency list, including this one. Check who published it, and whether they disclose appearing on it. Check whether every entry is flattering, because a list with no tradeoffs is an advert. Check whether the facts are dated. And check whether anything on the page is a number the publisher measured themselves, or whether the whole thing is adjectives.
What it costs to reach logistics and supply chain buyers on LinkedIn
Logistics is cheap to reach and hard to move. Every facet below sits under the $65 panel top end on CPM, and the click prices range from $19.29 to $32.34 depending on which part of the chain you target. The variation is driven almost entirely by click through rate, not by reach.
| Targeting facet | CPM | Landing page CTR | Cost per landing page click | Engagement rate | Accounts |
|---|---|---|---|---|---|
| Transportation, Logistics, Supply Chain and Storage | $37.31 | 0.14% | $22.56 | 1.49% | 106 |
| Warehousing and Storage | $36.39 | 0.19% | $20.59 | 1.18% | 35 |
| Freight and Package Transportation | $34.13 | 0.09% | $32.34 | 1.11% | 32 |
| Truck Transportation | $27.26 | 0.16% | $29.64 | 1.24% | 30 |
| Maritime Transportation | $30.49 | 0.12% | $19.29 | 0.82% | 27 |
| Rail Transportation | $46.71 | 0.13% | $25.16 | 1.20% | 20 |
- Freight and Package Transportation runs a 0.09% landing page CTR, among the lowest in the entire panel, which turns a cheap $34.13 CPM into a $32.34 click. This is the clearest example in our data of why CPM is the wrong number to budget from.
- Truck Transportation is the sharpest version of the same trap: the cheapest reach on this page at a $27.26 CPM and the second dearest click at $29.64. You can buy an enormous number of impressions and almost no traffic.
- Maritime Transportation is the cheapest click at $19.29 and the least engaged audience in the panel at 0.82%. Shipping buyers click without engaging, which is the inverse of most B2B and means engagement rate is a useless health metric here.
- Warehousing and Storage is the most workable facet: a 0.19% landing page CTR and a $20.59 click, both close to panel norms. If your product serves the warehouse rather than the vehicle, your campaign will behave far more like standard B2B.
Source: Kiin Intelligence, 1,000+ advertiser accounts, 22,000+ campaigns and $58.1M of spend in the twelve months to 7 September 2026. Medians across advertiser accounts, never pooled totals, LinkedIn Audience Network excluded. The industry is the campaign’s targeting facet, not the advertiser’s own industry. Full tables and method: LinkedIn Ads Benchmarks 2026.
What a lead costs in logistics and supply chain
We do not hold enough logistics lead campaigns to publish a logistics cost per lead without overstating what a handful of accounts can tell you, so the nearest reliable comparators are below. Read logistics as behaving like manufacturing rather than like technology: low click rates, buyers who will not trade an email for a whitepaper, and a direct ask that works better than the sector expects.
| Industry targeted | Content offer lead | Accounts | Demo request lead | Accounts |
|---|---|---|---|---|
| Manufacturing | $262 | 23 | $144 | 7 |
| Construction | $151 | 16 | $268 | 9 |
| Technology, Information and Internet | $102 | 21 | $386 | 13 |
| Panel median, all industries | $169 | — | $350 | 155 |
Two rules follow from any version of this table. A content offer lead and a demo request lead are different products and putting them in one cost per lead column guarantees the cheaper one wins the budget. And a figure built on fewer than about ten advertiser accounts is a direction, not a number, which is why the account count sits next to every figure here.
The agencies
1. Kiin — best for logistics and supply chain firms who want the click economics before they commit
London, serving US, UK and EU. Eight people, three from LinkedIn Marketing Solutions. $2,500 to $9,500 a month, published, with no media mark up. We have measured 250 advertiser accounts targeting logistics and supply chain audiences: 106 on the broad transportation and supply chain facet, 35 on warehousing, 32 on freight, 30 on trucking, 27 on maritime and 20 on rail. That is how we know freight runs a 0.09% landing page CTR and a $32.34 click while warehousing runs 0.19% and $20.59, and why the first thing we do on a logistics account is work out which part of the chain the buyer actually sits in. It is also why we will not let a logistics budget be planned from CPM, which is the single most common way these accounts fail. LinkedIn runs as the demand engine, Google captures, and engagement signals feed outbound off the same dataset. Reporting is influenced pipeline by account in HubSpot or Salesforce, landing page clicks rather than LinkedIn's default click field, and a self reported attribution field on the booking form. Best paired with a trade press or events specialist, because logistics still buys a meaningful share of its attention offline.
2. Konstruct Digital — best for logistics and industrial B2B with search and LinkedIn under one roof
Location not stated; 13 years old with 60+ published Clutch reviews. SEO including generative engine optimisation, paid ads across PPC, Google Ads, LinkedIn Ads, ABM and programmatic, content marketing, and digital experience covering website design, CRO, landing pages and HubSpot. Explicitly names logistics, transportation, supply chain, industrial, manufacturing, energy and construction as core specialisations, aimed at complex sales cycles with multi stakeholder buying groups. Pricing not published. Named clients include Wabash, Crane, Regal Rexnord, Gates and Proterial Cable America, with published results of 147% more non branded clicks for Proterial and 485% more organic visibility for AbeTech. Tradeoff: the published results are organic rather than paid, and the sector list is long enough that no single vertical is the whole business.
3. Walker Sands — integrated B2B across PR, content, demand and RevOps
Location not stated. Strategy covering research, GTM and brand; strategic communications covering PR, social and influencer relations; creative and content including original research and sales enablement; digital marketing covering paid media, SEO, GEO, automation and email; and revenue operations including CRM implementation and Clay integration. Serves technology, healthcare, manufacturing, professional services consulting, and supply chain and logistics, for growth stage and enterprise B2B. Pricing not published. Named clients include John Deere, KUKA, Paylocity, Semrush, Ensono, e2open, Hub Group, Aspentech and commercetools. Publishes its own B2B Growth Maturity Assessment and a B2B AI Search Visibility Benchmark, which is a genuine signal in a category where most agencies publish opinion. Tradeoff: breadth over channel depth. Paid media is one capability among five practices, no client results with numbers are published, and the enterprise client list sets the expected engagement size.
4. Ironpaper — best for lead generation for long, complex B2B sales cycles
Built around the enterprise buying process rather than any one channel: research the buyer, educate before and during the sale, hand qualified leads to sales with the intelligence to work them. LinkedIn is the natural paid channel for that motion. The fit is a B2B company with a six-to-eighteen-month cycle and a sales team that needs marketing to do more than fill a form.
Tradeoff: programme-led and content-heavy; a company wanting a lean LinkedIn media specialist will find it broad.
5. Evenbound — best for industrial firms whose problem is the CRM rather than the campaigns
Location not stated. HubSpot CRM implementation, system integrations across ERP, finance, project and service systems, an Industrial Growth System transformation programme, and fractional marketing and RevOps support sold as team as a service. Serves industrial companies, addressed to CEOs, presidents and sales and marketing leaders. Pricing not published. The honest read is that this is a revenue operations firm with marketing attached, which is the right shape if your problem is that the data and handoffs are broken rather than that the campaigns are not working. Tradeoff: no named clients, no published results, no team size and no stated years in operation. Testimonials carry first names only. Logistics is implied through the industrial framing rather than stated.
6. Gorilla 76 — inbound, content and messaging for industrial manufacturers
St Louis, Missouri; more than a decade in manufacturing. Messaging development, content programmes across written, video and live events, website transformation, targeted digital advertising including AI search optimisation, and marketing impact measurement. Serves the B2B manufacturing ecosystem specifically: engineering heavy OEMs, custom machine builders, contract manufacturers, robotics integrators and Industry 4.0 companies. Pricing not published. The strongest manufacturing specialist on this page where the buyer is an engineer researching a technical capital purchase, and the published numbers are the kind that matter: $9M in pipeline for an industrial oven manufacturer, and eight new customers in twelve months for Davron Technologies. Tradeoff: content and messaging led rather than media led. Paid advertising is one line inside a programme built around publishing, so a manufacturer that already has the content and wants a media buyer is buying the wrong half.
7. TREW Marketing — content, SEO and brand for companies selling to engineers
Location not stated. Strategy, brand and messaging, content, marketing automation and HubSpot, PR and thought leadership, website strategy, sales enablement, digital advertising, ABM, lead scoring and email. Serves manufacturing and automation systems, system integration, test and measurement, semiconductor and electronics, and engineering services. States 100+ engineering clients, staff averaging 15 years in technical marketing. Pricing not published. Named clients include Ansys, Silicon Labs, Panduit, IEEE, nVent SCHROFF and Knowles Precision Devices. The reason to take TREW seriously is that it co publishes the State of Marketing to Engineers report with GlobalSpec, so it argues from its own research rather than assertion: 46% of engineers review at least six pieces of content before a vendor makes the shortlist, and 62% of the buying process happens before anyone speaks to sales. Tradeoff: content, brand and automation are the centre of the practice. Digital advertising is on the list but is not what you are hiring them for.
8. Altitude Marketing — full service B2B marketing with an industrial and life sciences tilt
Emmaus, Pennsylvania; 20 years, 35+ staff. B2B strategy, lead generation, content, SEO and AEO, branding and rebranding, web design, digital marketing, marketing AI, automation, PR and social. Serves life sciences, biotech and clinical trials, manufacturing, industrial and OEM, software and SaaS, specialty chemicals, contract manufacturing, packaging and processing, industrial distribution and enterprise technology. States average client retention of three years, which it calls twice the industry norm. Pricing not published. A genuine full service option with enough people to run several workstreams at once, and retention figures are one of the few honest proxies for whether clients stay happy. Tradeoff: that industry list is long enough to read as a generalist positioning with an industrial tilt rather than a manufacturing specialism, and no quantified client results are published anywhere.
9. Directive — best for LinkedIn Ads inside a large US B2B performance agency
The biggest B2B-only performance agency on this page, with the R&D budget and vertical playbooks that come with 100 strategists. LinkedIn is run as part of a paid media programme alongside Google and programmatic, and the "pipeline not MQLs" positioning is the right one. The fit is a funded or public B2B company that wants scale and process.
Tradeoff: scale cuts both ways; a $10k-a-month LinkedIn account will not get the agency's best people.
10. Elevation — best for full-service B2B marketing for mid-to-large companies with complex buying cycles
Elevation is the most-linked B2B agency site in the category and ranks for the head terms on brand alone. The offer is everything from brand consolidation to ad campaigns and sales enablement, with testing plans and B2B data behind each recommendation; its own FAQ says the fit is a company whose pipeline is inconsistent, whose team is stretched thin, or whose messaging is not landing with senior buyers.
Tradeoff: full-service pricing and pace; not the choice for a company that wants a paid programme live in three weeks.
11. Impactable — best for LinkedIn Ads with paid search and programmatic attached
Justin Rowe's agency positions on "pipeline engineering" with LinkedIn as the intelligence hub: LinkedIn Ads at the core, paid search, programmatic retargeting and outreach around it, and its own DemandSense platform. States $50M+ in B2B ad spend managed, a 5.0 Clutch rating and first independent LinkedIn CAPI-certified partner status. Deep in cybersecurity, SaaS and financial services; Lacework and HeyReach are the published case studies.
Tradeoff: the site was mid-domain-migration in August–September 2026 (impactable.com ↔ impactable.marketing), which is worth asking about if you care about how carefully the agency runs its own house. Outside the core verticals the advantage narrows.
Side by side
| Agency | Best for |
|---|---|
| Kiin | best for logistics and supply chain firms who want the click economics before they commit |
| Konstruct Digital | best for logistics and industrial B2B with search and LinkedIn under one roof |
| Walker Sands | integrated B2B across PR, content, demand and RevOps |
| Ironpaper | best for lead generation for long, complex B2B sales cycles |
| Evenbound | best for industrial firms whose problem is the CRM rather than the campaigns |
| Gorilla 76 | inbound, content and messaging for industrial manufacturers |
| TREW Marketing | content, SEO and brand for companies selling to engineers |
| Altitude Marketing | full service B2B marketing with an industrial and life sciences tilt |
| Directive | best for LinkedIn Ads inside a large US B2B performance agency |
| Elevation | best for full-service B2B marketing for mid-to-large companies with complex buying cycles |
| Impactable | best for LinkedIn Ads with paid search and programmatic attached |
Which of these run LinkedIn, paid search and paid social as one programme
Search captures demand; social creates it. Run them as separate engagements and the cheaper cost per lead column wins the budget every quarter, which removes the demand that search was harvesting, and the decline shows up two quarters later in a channel nobody changed. Of the agencies here, the ones that state paid search and paid social under one owner are Kiin, Directive and Konstruct Digital, plus Elevation and Impactable where they appear on this page. The sector specialists tend to lead with brand, content or PR and attach media, which is a different shape and sometimes the better one.
The test in a first call: ask which campaign creates demand, which captures it, and how a lead that arrived through the second gets credited to the first. An agency that cannot answer the third part is running two disconnected programmes and calling it full funnel.
Which of these report pipeline rather than MQLs
Stating a pipeline or revenue measure rather than platform reported leads, where each appears on this page: Kiin (influenced pipeline by account in HubSpot or Salesforce), Directive (pipeline, not MQLs), Ironpaper (sales accepted leads), Clarity Quest (pipeline contribution and acquisition outcomes), Health Launchpad (sales qualified pipeline value) and New Perspective (pipeline value).
Last click will always under credit the demand creation layer, because a buyer sees a dozen touches over months and then converts on a branded search. So the useful question is not whether an agency reports attribution, it is what they replace last click with. Self reported attribution on the booking form, one free text field asking how the person heard about you, is the most underused measurement method in B2B and the cheapest to add.
Which of these publish their pricing
Almost none, which is normal for the category rather than a mark against anyone in particular. Kiin publishes $2,500 to $9,500 a month with no media mark up. Everyone else on this page quotes on request. Published fees are the cheapest available test of whether an agency’s incentives point at your pipeline or at your media budget, so ask early: what is the fee, is it a percentage of spend, what is the contract length and what is the notice period.
What goes wrong in logistics and supply chain specifically
Budgeting from CPM
Freight reach costs $34.13 per thousand and freight traffic costs $32.34 a click. Truck transportation is cheaper to reach and dearer to move. In no other sector we measure is the gap between the reach price and the traffic price this wide, and every logistics budget built on impressions runs out before it produces anything.
Optimising to engagement in a sector that does not engage
Maritime runs 0.82% engagement, the lowest in our panel, and the cheapest click at $19.29. If your reporting leads with engagement rate you will conclude the campaign is failing while it is quietly delivering the cheapest traffic on this page.
Treating the chain as one audience
Warehousing behaves like normal B2B at a 0.19% CTR. Freight does not, at 0.09%. Rail costs $46.71 per thousand to reach and maritime $30.49. These are different businesses with different buyers and the single Transportation and Logistics facet averages all of them into something that describes none of them.
What to budget
Using this sector’s own measured numbers, a $37.31 CPM and $22.56 per landing page click, against the panel’s demo economics of 2.9 demo leads per $1,000 at the median and 6.2 in the top quartile. Media only; agency fees sit on top.
| Media budget | Impressions a month | Landing page clicks | Demo leads, median to good |
|---|---|---|---|
| $3,000 a month | 80,407 | 133 | 9 to 19 |
| $8,000 a month | 214,420 | 355 | 23 to 50 |
| $20,000 a month | 536,049 | 887 | 58 to 124 |
Three things to take from that. At $3,000 a month you can buy reach or you can buy demos, not both, so buy demos and run capture only. Somewhere around $8,000 a month the programme can carry a demand creation layer and a capture layer at the same time. And the gap between the median and good columns is larger than the gap between the budget rows, which is the whole argument for caring who runs the account: doubling the budget is worth less than moving from median to top quartile execution.
The clicks column and the demo leads column are not a funnel and should not be divided into each other. Landing page clicks are traffic to your site; the demo figures come from the panel’s demo request campaigns, many of which convert inside LinkedIn on a lead gen form and never produce a landing page click at all. Ranges are median to top quartile performance across the panel, not a forecast for your account.
How to choose
- Decide what you are actually buying. Sector knowledge for messaging and credibility, or channel expertise for media buying and measurement. Most briefs need both and very few agencies are strong at both, so decide which one you can supply yourself.
- Ask the credit question. How does a lead that converted on a branded search get credited to the campaign that made the person search in the first place?
- Check the account list runs through every channel. One audience moved through layers, not five channels running side by side with five reports.
- Get the number. Fee, media mark up, contract length, notice period. In writing, in the first conversation, before the case studies.
- Be honest about your category. If demand already exists and you are simply not capturing it, buy capture and skip the rest until you are.
- Agree what month one looks like. Delivery and cost per landing page click, not pipeline.
Frequently asked questions
How much do logistics marketing agencies cost?
None of the logistics specialists on this page publish a fee, and independent roundups put typical sector retainers at $2,500 to $10,000 a month. Kiin publishes $2,500 to $9,500 with no media mark up. For the media budget, use the click price and not the CPM: at $22.56 per landing page click on the broad logistics facet, $5,000 of monthly media buys roughly 222 site visits, which is a very different number from what the CPM suggests.
Why does our logistics campaign get impressions and no clicks?
Because that is what the audience does. Freight and Package Transportation runs a 0.09% landing page click through rate, among the lowest in our entire panel, and Truck Transportation is the cheapest reach on this page at a $27.26 CPM with the second dearest click at $29.64. You are not doing anything wrong; you are buying an audience that scrolls. The fix is to move the offer into the feed and the inbox rather than keep paying for the click.
Which part of the supply chain should we target?
It matters more than any other decision here. Warehousing and Storage behaves like normal B2B at a 0.19% CTR and a $20.59 click. Freight does not, at 0.09% and $32.34. Maritime is the cheapest click at $19.29 and the least engaged audience in the panel at 0.82%. Rail is the dearest reach at a $46.71 CPM. The single Transportation and Logistics facet averages all of these into a figure that describes none of them, so pick deliberately.
Is engagement rate a useful metric in logistics?
No, and in this sector it is actively misleading. Maritime Transportation engages at 0.82%, the lowest rate in our whole panel, while delivering the cheapest click on this page at $19.29. If your reporting leads with engagement you will conclude your best performing campaign is failing. Judge logistics campaigns on landing page clicks and pipeline only.
Do we need a logistics specialist or a channel specialist?
The sector specialists on this page are mostly industrial generalists with a logistics page, and the genuinely strong logistics credential is usually trade press relationships rather than media buying skill. Decide which you need. If your problem is credibility with freight buyers, a sector firm helps. If your problem is that your campaigns get impressions and no traffic, that is a channel problem and the numbers above are the diagnosis.
What should the agency measure?
Landing page clicks rather than LinkedIn's default click field, which matters more here than anywhere given the click rates. Demo and quote requests separately from content downloads. Influenced pipeline by account in the CRM. And a self reported attribution field on the booking form, since logistics buyers often first encounter a vendor at an exhibition and convert on a branded search months later.
How long before a logistics programme produces pipeline?
Contract cycles in freight and 3PL are typically annual or tied to tender windows, so the campaign does not set the timing. Expect first qualified conversations inside a quarter and deals to follow the tender calendar. The specific risk in this sector is cancelling a working programme in month two because the click rate looked broken, when a 0.09% CTR was always the expected number.