What We Do
Kiin runs LinkedIn Ads for sales-led B2B SaaS companies, full funnel, and connects the engagement data to outbound so the two channels work one audience instead of paying for it twice.
The LinkedIn side is three layers that most accounts we inherit are missing at least one of:
- Thought leader ads against a defined account list at the top, because the author explains 67% of the variance in engagement and the company page explains almost none. That number comes from our own study of $8.4M in thought leader ad spend, not from LinkedIn's sales deck.
- 180-day retargeting through the middle, segmented by engagement depth — video viewers, post engagers, site visitors, lead form openers — so the second touch is different from the first.
- Conversion campaigns at the bottom: conversation ads, lead gen forms, single image to landing pages that were built for the ad, not the homepage.
Around it sit signal-based outbound (ad engagers, site visitors, profile viewers and new followers, enriched and routed to your SDRs with the context attached) and founder and exec content written to run as thought leader ads. Clients buy LinkedIn Ads alone or the full demand generation system; the pricing for each is further down.
Who We Work With
Roughly half of our clients are in the United States, the rest in the UK and Europe. The profile is the same on both sides of the Atlantic:
- Sales-led B2B SaaS with a real sales team — not self-serve product-led growth
- $5,000–$50,000 a month in LinkedIn ad spend, or the budget to get there
- $5,000+ ACV, sales cycles of three to nine months, a named buying committee
- Concentrated in SaaS, cybersecurity, fintech, martech, HR tech, energy tech and developer tools
Named clients include Giga Energy (Houston), MarketerHire (US), Lead Forensics, Sova Assessment, Huq Industries, Credit Logic and Fibbler.
We are the wrong choice if you are spending under about $3,000 a month, selling something transactional with a two-week cycle, or want LinkedIn run as one line in a fifteen-channel plan. LinkedIn rewards depth. Depth is what we sell.
Why Companies Choose Kiin
Three ex-LinkedIn Marketing Solutions employees on a team of eight
Omar Aboushady spent four years inside LinkedIn Marketing Solutions. Yasmin El-Deeb and Joanna Saunders both came from LinkedIn too. That is three of eight people who have seen the auction, the Campaign Manager defaults and the account-history effects from the inside. It matters most in the unglamorous places: which defaults are set for LinkedIn's revenue rather than yours, and why a new campaign in an old account behaves differently from the same campaign in a fresh one.
We report landing page clicks, not clicks
LinkedIn's headline clicks field counts likes, comments, shares and profile clicks alongside visits to your site. On thought leader ads, 91% of "clicks" never reach a landing page — total CTR 4.56% against a landing page CTR of 0.43% in our data. Most agencies report the big number as traffic. Every figure we report is on landingPageClicks. Your first Kiin report will probably look worse than your last agency's; it will also be the first one that is true. The full argument is in what a good LinkedIn Ads CTR actually is.
We publish the research the industry cites
Kiin Labs is the research arm: $31M of LinkedIn spend, 464 thought leader ad accounts, every comparison paired within account with confidence intervals. It exists because we wanted benchmarks we could trust for our own clients. The operating rules that came out of it — bid amount matters and bid type does not, fatigue is a frequency effect not a time effect, 63% of cost per landing page click is CPM — are the rules we run your account by.
We built our own tooling
Kiin operates its own LinkedIn Ads MCP server: 69 tools over the LinkedIn Marketing API that query live account data and benchmark it against 1,000+ accounts connected to Kiin Intelligence. It is why an audit takes minutes, and why "how much did we spend on out-of-ICP job titles last month" is a question with an answer rather than a project.
LinkedIn Agency Partner with API access
Partner status with Marketing API Standard tier. Partner status on its own is not rare; combined with the API access it is what makes the tooling above possible.
Published pricing, flat fee, USD
Fees are on this page. Most agencies make you book a call to find out whether you can afford them, and many charge a percentage of spend, which pays them more for spending more of your money. We charge flat, in dollars, and we put the numbers where you can see them.
Running LinkedIn Ads in the US vs the UK
We run accounts on both sides, and the playbooks genuinely differ. Four things that change:
US audiences are large, so the trap is breadth, not saturation. A tightly defined US B2B SaaS audience is often 300,000–800,000 people; the UK equivalent is 15,000–40,000. In the UK the danger is frequency running into double figures. In the US the danger is the opposite: budget spreads across a huge audience, nobody sees the ad twice, and the campaign never builds the familiarity that makes the bottom of the funnel work. US accounts need a named account list and a penetration target far more than UK ones do.
US job titles map cleanly; UK titles do not. VP, Director, Manager mean roughly what LinkedIn's seniority filter thinks they mean in an American org chart. In the UK, "Head of" can be the most senior person in the function or a mid-level manager. Seniority targeting works better in the US and needs manual correction in the UK — which is one reason a UK-based team that runs US accounts learns to target by function and company rather than by title.
The US auction is the most contested on the platform. Senior US B2B audiences routinely price at $60–$100+ CPM. Our thought leader ad dataset puts the median CPM at $65 with landing page cost per click at $14.71. Because 63% of the variance in cost per landing page click is CPM, the US game is won on bidding and audience construction far more than on creative — the opposite of what most agencies tell you.
Budget floors are higher in dollars. $5,000–$10,000 a month in media is the realistic floor for a full-funnel test in the US, on top of management. Below about $3,000 you are running one campaign and hoping.
The UK version of this page, with the UK specifics, is at LinkedIn Ads agency UK. The US-specific detail — time zones, billing, how a London team runs American accounts — is on LinkedIn Ads agency for US companies.
Agency, Consultant, Freelancer or In-House?
A LinkedIn Ads agency runs paid campaigns in Campaign Manager end to end — targeting, creative, bidding, funnel structure, measurement. That is what Kiin is.
A LinkedIn marketing agency usually means organic company page content, employee advocacy and social selling. Some run ads as well; many do not run them well.
A LinkedIn Ads consultant or freelancer is one person, part-time. Cheaper, no cover, and often the right answer under about $3,000 a month in spend. We compare the options in agency vs in-house vs freelancer and in how to hire a LinkedIn Ads expert.
In-house makes sense above roughly $50,000 a month in spend, when a full-time specialist costs less than an agency fee. Below that, the specialist spends most of the week waiting for data.
How We Work
Weeks 1–2. We audit what exists with the eight-layer diagnostic, agree the ICP and build the target account list. If you cannot name the companies you want as customers, we stop and fix that first.
Weeks 3–6. The full funnel goes live: thought leader ads against the account list, retargeting segmented by engagement depth, conversion campaigns underneath. Tracking gets rebuilt, because it is broken on about half the accounts we inherit.
Week 6 onward. Engagement data starts feeding outbound. This is where compounding begins, and why month four looks different from month one.
Reporting is bi-weekly on a call with a written monthly report. Every number is on landing page clicks and, where a CRM is connected, tied to influenced pipeline rather than last-click leads.
Pricing
Three tiers, flat monthly management fee in USD, ad spend separate. No setup fees, no long lock-ins.
| Tier | Per month | For |
|---|---|---|
| LinkedIn Ads | $2,500 | Teams already spending on LinkedIn and not getting pipeline from it |
| Full Paid Media | $5,500 | LinkedIn, Google Ads, Meta and Reddit managed together, one paid media lead with platform specialists behind them |
| Full Demand Generation | $9,500 | Paid media plus GTM outbound running off one dataset |
For context, LinkedIn Ads agencies typically charge $3,000–$12,000 a month flat, or 10–20% of spend. The full breakdown is in what a LinkedIn Ads agency costs.
Results and Clients
Across the client base: 1,700+ demos booked, $23M+ in pipeline, an average 33× return on ad spend. Individual accounts vary a great deal, and anyone quoting a single ROAS figure as a promise is quoting an average, not a forecast.
Sam Burns, Head of Marketing at Giga Energy, after seven months: "They've 9x'd the number of deals in the pipeline directly from LinkedIn and Google. They've been an amazing asset, and I'd highly recommend them to anyone needing help with B2B ads."
Margaret Prowitt, Director of Marketing at MarketerHire: "We've continued to give additional projects to him as he keeps helping us increase supply and demand and optimise existing processes."
Kirsty Dawe, CMO at Lead Forensics: "We launched LinkedIn, Google, and Meta together and are now exploring GTM outbound with them as well. It genuinely feels like they're part of the team."
The Team
Eight people, based in London, working across the US, UK and EU. Three came from LinkedIn. The person who audits your account is the person who runs it — there are no account managers you meet once. Everyone is on the about page.
Kiin was founded by Phil Ilic, who has run LinkedIn Ads and nothing else for seven years across 200+ accounts, and who wrote the Thought Leader Ads Benchmarks study.