FAQ
Questions buyers ask first.
How much should we spend?
For most sales-led B2B SaaS companies we recommend at least £4,000 a month in LinkedIn media over a 3-month pilot. That's enough to learn about your audience, creative and conversion rates. The right number depends on your audience size and ACV, which is what the business case works out.
What companies are a good fit?
Sales-led B2B SaaS companies where deals are valuable and a sales team closes them, typically from Series A to mid-market, in the UK, Europe and the US.
How long does LinkedIn Ads take to work?
Most clients see first leads within 2 to 4 weeks and a clear pipeline effect by month 3. Demand creation compounds, so the full effect on pipeline takes longer than a single sales cycle to show.
Do you create the ads?
Yes. Concepts, copy, static ads, Thought Leader Ads, executive content, video concepts and landing-page messaging, tested continuously.
Can you audit our account first?
Yes. We audit and benchmark your account against advertisers targeting similar buyers, and show you what's genuinely underperforming and what's just an expensive audience. You can also run the free self-serve benchmark first.
How do you forecast performance?
With a business case that shows a range, not a promise: conservative, expected and upside, built from your ACV, close rate and audience benchmarks from Kiin Labs.
How do you measure pipeline?
Through your CRM, not just LinkedIn's dashboard. Depending on your stack: UTMs, LinkedIn conversion tracking, offline conversions, company-level engagement and pre-deal exposure matched to opportunities in HubSpot or Salesforce.
Do you only manage LinkedIn?
No. We also run Google, Meta and Reddit as one paid media system, with outbound and RevOps as add-ons.
Can you work with our internal marketing team?
Yes. Most clients have an in-house team. We slot in as the paid media specialists and work to your brand, content and sales processes.
How much does a LinkedIn Ads agency cost?
Most LinkedIn Ads agencies charge $3,000 to $12,000 a month as a flat management fee, or 10 to 20 percent of ad spend, and the fee never includes the media. Kiin charges $2,500 a month for LinkedIn Ads, $4,500 for LinkedIn and Google, $5,500 for full paid media across LinkedIn, Google Ads, Meta and Reddit, plus GTM outbound from $4,000. The breakdown is in what a LinkedIn Ads agency costs.
Do you work with US companies?
Yes. Roughly half of Kiin's clients are in the United States, including Giga Energy in Houston and MarketerHire. The team is in London, so your account is worked during US overnight hours and reports are ready by the start of the East Coast day. Billing is in USD on a flat monthly fee. More on the US page.
What makes a good LinkedIn Ads agency?
Four checks. Whether LinkedIn is the core offer or one channel among many. Whether they report landing page clicks rather than LinkedIn's total clicks field, which counts likes and profile clicks as traffic. Whether they build a mid-funnel retargeting layer. And whether they connect spend to pipeline rather than stopping at cost per lead.
Should I hire a LinkedIn Ads agency or a LinkedIn marketing agency?
A LinkedIn Ads agency runs paid campaigns in Campaign Manager: targeting, creative, bidding, funnel structure and measurement. A LinkedIn marketing agency usually means organic company page content, employee advocacy and social selling. If the goal is pipeline from paid, you want the first.
Are you a LinkedIn Partner?
Yes. Kiin is a LinkedIn Agency Partner with Marketing API Standard tier access, which is what lets us run our own LinkedIn Ads MCP server and benchmark client accounts against 1,000+ connected accounts.
Where does your benchmark data come from?
From Kiin Labs, our research arm, which analyses 1,000+ connected LinkedIn ad accounts and $60M+ of spend. Every report is published in full at kiin.co/research, with no email gate.
