Why a London Agency for a US Account
Nobody hires a LinkedIn Ads agency for its postcode. Half of Kiin's clients are American because of three things the location happens to make easier.
Your account is worked while you sleep. London is five hours ahead of New York and eight ahead of San Francisco. Bids are adjusted, budgets paced, creative rotated and reports written before the East Coast is at its desk. Calls happen in the US morning — 9am to 1pm ET is our afternoon, and West Coast clients get a standing slot in their morning. You get the overnight shift without paying for one.
Flat USD pricing that is lower than the US boutique rate. US LinkedIn specialists commonly charge $5,000–$15,000 a month or 15–20% of spend. Kiin charges $2,500 a month for LinkedIn Ads management, flat, in dollars, published on this page. The difference is not offshore labour; it is a London cost base and no account managers between you and the people doing the work.
Three ex-LinkedIn employees on a team of eight. Omar Aboushady spent four years inside LinkedIn Marketing Solutions; Yasmin El-Deeb and Joanna Saunders came from LinkedIn as well. The concentration matters more than the count: it is the difference between guessing why an auction behaves the way it does and knowing.
US Clients
Giga Energy, Houston. Sam Burns, Head of Marketing, after seven months: "They've 9x'd the number of deals in the pipeline directly from LinkedIn and Google. They've been an amazing asset, and I'd highly recommend them to anyone needing help with B2B ads."
MarketerHire. Margaret Prowitt, Director of Marketing: "We have loved working with Phil here at MarketerHire. We've continued to give additional projects to him as he keeps helping us increase supply and demand and optimise existing processes."
Across all clients: 1,700+ demos booked, $23M+ in pipeline. Averages, not forecasts; individual accounts vary considerably.
How US Accounts Are Different
We run accounts on both sides of the Atlantic, and the American playbook is not the British one with the currency changed.
The audience is big, so the risk is breadth
A tightly defined US B2B SaaS audience is often 300,000–800,000 people. Left alone, LinkedIn will spread a $10,000 budget thinly across all of them, nobody sees the ad a second time, and the mid-funnel never has anything to retarget. US accounts need a named account list and a penetration target from day one. In our thought leader ads study the median campaign reaches 20.5% of its audience in 90 days and only one in four passes 40% — the accounts that win are the ones that pick a smaller audience and finish it.
Seniority targeting works
American job titles are standardised in a way British ones are not. VP, Director, Senior Manager map onto LinkedIn's seniority filter roughly as intended, so title-based targeting is usable in the US and needs manual correction in the UK. Function plus company list still beats title in most accounts, but the US gives you both options.
The auction is the most expensive on the platform
Senior US audiences price at $60–$100+ CPM; our dataset puts median thought leader ad CPM at $65 and landing page cost per click at $14.71. Because 63% of the variance in cost per landing page click is CPM, the US account is won on bidding and audience construction before creative gets a vote. Bid amount moves cost per engagement by 128% between the highest and lowest campaigns in the same account. Bid type moves nothing. We set bids by hand.
Budget floors are higher
$5,000–$10,000 a month in media is the realistic floor for a full-funnel test. Below $3,000 it is one campaign, not a strategy.
Formats arrive in the US first
LinkedIn ships most new ad formats and Campaign Manager features to US accounts before the rest of the world. Running US accounts means we see them early, and the learnings transfer to UK and EU clients later. It is one of the reasons we like the mix.
The Practical Details
| Question | Answer |
|---|---|
| Contract entity | Kiin (B2B Tech Ltd), a UK limited company. Invoices in USD. |
| Billing | Flat monthly management fee, invoiced monthly. Ad spend is paid by you directly to LinkedIn on your own account, which you own. |
| Working hours | Account worked 9am–6pm UK, which is 4am–1pm ET. Calls 9am–1pm ET; West Coast clients get a standing morning slot. |
| Account ownership | Always yours. We work inside your Campaign Manager account as a partner; nothing sits in an agency-owned account you cannot take with you. |
| Reporting | Bi-weekly call, written monthly report, every number on landing page clicks. CRM connection to HubSpot, Salesforce, Pipedrive or Attio for pipeline attribution. |
| Lock-in | None. Rolling monthly after an initial three months, which is the minimum for demand generation to show. |
Pricing
| Tier | Per month | For |
|---|---|---|
| LinkedIn Ads | $2,500 | LinkedIn only, full funnel |
| Full Paid Media | $5,500 | LinkedIn, Google Ads, Meta and Reddit managed together |
| Full Demand Generation | $9,500 | Paid media plus GTM outbound off one dataset |
Flat, USD, no setup fee, no percentage of spend. The full picture of what everyone else charges is in what a LinkedIn Ads agency costs, and the general service page is LinkedIn Ads agency.