B2B Paid Media Agency for US Companies | LinkedIn, Google, Meta

Four channels, one funnel

What a US paid media programme actually runs.

US audiences are big enough to waste money in every channel at once. One account list and one pipeline number keep the four channels working the same buyers.

01

LinkedIn: the demand engine

Thought leader ads to a named account list, 180-day retargeting by engagement depth, conversation ads and lead gen forms underneath.

02

Google Ads: capture

Search on category and competitor terms, so the demand LinkedIn creates is captured when it turns into a search, not harvested by a competitor.

03

Meta: cheap warm frequency

Audiences seeded from LinkedIn engagers, site visitors and CRM lists, so the warmed list keeps seeing you at a fraction of LinkedIn's CPM.

04

Reddit: the technical buyer

Community and interest targeting for developer, security and data buyers who are in specific subreddits and not on LinkedIn every day.

05

One pipeline number

Landing page clicks, not LinkedIn's clicks field, and influenced pipeline by account in your CRM, so the cheapest cost per lead does not win the budget by default.

The US market

In the US the trap is breadth, not saturation.

How American accounts differ, what they cost, and how a London team runs them.

The US auction is the dearest on LinkedIn

In Kiin Labs Report No. 5 the median US advertiser running single-country campaigns paid $91.30 per thousand impressions across 268 accounts, the highest of any country we measure. A landing page click cost $21.68 (234 accounts) and a lead $292 (137). Because CPM explains 55% of the variance in cost per landing page click, US programmes are won on bidding and audience construction more than on creative.

Big audiences spread budget thin

A tightly defined US B2B SaaS audience is often 300,000 to 800,000 people. Budget spreads so thin that nobody sees the ad twice, and the familiarity that makes the bottom of the funnel work never builds. US programmes need a named account list and a penetration target, with Meta and Reddit adding cheap repeat impressions against the people LinkedIn has already qualified.

Google carries more weight in the US

US category search volumes are several times the UK's, so Google Ads is a real capture channel rather than a branded-terms safety net. We run category and competitor search with conversion tracking into the CRM, so LinkedIn gets credit for the searches it creates.

How a London team runs American accounts

About half of Kiin's clients are in the United States, including Giga Energy in Houston and MarketerHire. Your account is worked during US overnight hours, and reports are ready by the start of the East Coast day. Calls run in your morning. Billing is in USD on a flat monthly fee, with no percentage of spend. The LinkedIn-only version of this is on our LinkedIn Ads agency for US companies page.

What it costs

$2,500 a month for LinkedIn Ads or Google Ads on its own, $4,500 for LinkedIn and Google together, and $5,500 for full paid media across LinkedIn, Google, Meta and Reddit. GTM outbound is an add-on from $4,000. Many US B2B paid media agencies charge a percentage of spend or quote only on a call. Ad spend is separate, paid directly to each platform on accounts you own, and never marked up.

Budgets that work in the US

$5,000 to $10,000 a month in LinkedIn media is the realistic floor for a full-funnel US test, before Google, Meta and Reddit. Below about $3,000 you are running one campaign and hoping. Accounts above roughly $30,000 a month can add LinkedIn CTV as a fifth channel.

The full channel detail is on B2B paid media agency.

Case studiesDoes it actually produce results?

Two accounts. What changed, and what it was worth.

Real client accounts, real numbers. Anonymised until the clients sign off on being named.

Case study 01B2B video production for SaaSJan to Sep 2026LinkedIn + CTV

Before$0pipeline LinkedIn reported, at $300 a lead

After$3M+LinkedIn-influenced pipeline, on flat spend

1
The challenge
Conversation Ads cost $213 to $300 per lead. LinkedIn reported $0 influenced pipeline, because it doesn't record clicks on InMail or video campaigns.
2
What we did
Built a connected funnel of video, Thought Leader Ads, retargeted Conversation Ads and CTV. Tested messages until open rates rose 12 points. Rebuilt targeting per product line. And built a pre-deal exposure model in HubSpot to measure pipeline properly.

3The result

$3M+LinkedIn-influenced pipeline

$1.28MClosed-won revenue across 50+ deals, from $189k ad spend

+124%Leads a month, with spend held flat

Influenced = the company saw LinkedIn ads before the deal was created in HubSpot.

Case study 02Agentic analytics SaaS2026 · NA, UK, UAE, AULinkedIn

Before$455cost per lead · no tracking

After$176cost per lead, rebuilt account

1
The challenge
$455 per lead, $2,500+ a month spent on non-ICP industries, maximum delivery bidding, no funnel separation and no conversion tracking.
2
What we did
A two-week audit, then a clean account: TOFU, MOFU and BOFU groups, manual bids, ICP exclusions and a 300 to 500 company ABM list. Lead forms on Thought Leader Ads. And we fixed the leak between form fill and booked meeting.

3The result

−61%Cost per lead, $455 to $176

196Leads in five months, 52 in the best month

$55CPL on bottom-of-funnel Conversation Ads, 57% of all leads

**Sam Burns**Head of Marketing, Giga Energy

Wall of Love

Really enjoyed working with KIIN. They managed our LinkedIn ads end-to-end and did a fantastic job. They were proactive in identifying issues and opportunities, continuously improving performance, and helping us build a robust growth engine that consistently generated weekly meetings with our ICP. Highly recommend working with them.

Ibrahim AshqarCo-Founder & CEO, Lumi AI

We brought in Phil and his team at Kiin for LinkedIn Ads and they've been incredibly fast, reliable, and knowledgeable. A great partner to work with.

Robin PrendergastHead of GTM, Credit Logic

They really get B2B paid media, we're seeing consistent demos coming in with major companies in our space.

Joe CapocciHead of Marketing & Growth, Huq Industries

We launched LinkedIn, Google, and Meta together and are now exploring GTM outbound with them as well. They really know their stuff and are super proactive; it genuinely feels like they're part of the team.

Kirsty DaweCMO, Lead Forensics

Why Kiin

Built specifically for complex B2B acquisition.

01

Sales-led B2B specialists

We work with companies where deals are valuable and real sales teams close them.

02

Ex-LinkedIn expertise

Three of the team worked inside LinkedIn Marketing Solutions.

03

Kiin Labs intelligence

Planning informed by $60M+ of actual LinkedIn advertising performance.

04

Creative + media + measurement

One team responsible for the whole paid acquisition system.

05

Pipeline over vanity metrics

Optimisation tied back to business outcomes wherever possible.

Phil Ilic, Omar Aboushady, Yasmin El-Deeb and Joanna Saunders lead the team. Meet everyone →

PricingOne flat monthly fee

Clear pricing. No mark-up on media.

Media spend is paid directly to the advertising platforms and is separate from Kiin's management fee.

LinkedIn Ads

Management up to $10k a month in LinkedIn ad spend.

$2,500/mo

About £1,900 / mo

Strategy and account architecture
Campaign management
Ad copy and creative direction
Reporting and benchmarking

LinkedIn + Google

Full management across LinkedIn and Google Ads, as one system.

$4,500/mo

About £3,350 / mo

Everything in LinkedIn Ads
Google search: brand, high-intent and competitor
CRM conversions fed back into bidding

All four channels

Full Paid Media

LinkedIn, Google, Reddit and Meta, as one system.

$5,500/mo

About £4,150 / mo

LinkedIn
Google
Meta
Reddit

Book a call →

Not sure which mix you need? We'll recommend one on the call, with your benchmark in front of us.

Add-on

Outbound

End-to-end outbound management, including the tooling stack.

From $4,000/mo

About £3,100 / mo

Add-on

RevOps

A separately scoped engagement, based on what the business needs.

Ask us on the call

Recommended starting point

Start with a 3-month pilot.

3-month initial engagement
£4,000+ a month LinkedIn media budget
Enough time and spend to establish real audience, creative and conversion data

Media spend is separate from Kiin's fee and paid directly to LinkedIn.

No setup feeNo mark-up on ad spendYou own the accounts, creative and data

FAQ

Questions buyers ask first.

Do you work with US companies from London?

Yes. About half of Kiin's clients are American, including Giga Energy in Houston and MarketerHire. Your account is worked during US overnight hours and reports are ready by the start of the East Coast day. Billing is in USD.

How much does a B2B paid media agency cost in the US?

Many charge 10 to 20 percent of spend or quote only on a call. Kiin publishes its fees: $2,500 a month for one channel, $4,500 for LinkedIn and Google, $5,500 for full paid media across LinkedIn, Google, Meta and Reddit, with GTM outbound from $4,000. Ad spend is separate.

What does LinkedIn cost in the US?

In Kiin Labs Report No. 5, the median US advertiser running single-country campaigns paid $91.30 per thousand impressions across 268 accounts, $21.68 per landing page click and $292 per lead. That is the most expensive country we measure.

What is the minimum budget for paid media in the US?

$5,000 to $10,000 a month in LinkedIn media for a genuine full-funnel test, plus Google, Meta and Reddit budgets. Below about $3,000 a month on LinkedIn you cannot run top, middle and bottom of funnel at once.

Do you run LinkedIn CTV for US accounts?

Yes, as the fifth channel for accounts spending roughly $30,000 a month and above. LinkedIn Connected TV is bought against the same named account list and job-title targeting as the feed campaigns.

Why not hire a US agency?

You should if you want someone in your time zone during your working day. What we offer instead is a team that came from LinkedIn, benchmarks from 1,000+ advertiser accounts, published flat fees, and an account that is worked overnight so the changes are live when you start.

Free30 minutes · no pitch deck · yours to keep

Book a call. Leave with data no other agency can give you.

01

Your benchmark

Your CPM, CTR, CPC, CPL and cost per demo, next to advertisers buying your audience. From $60M+ of real LinkedIn spend.

BEST 25%MEDIANWORST 25%

02

Your business case

What LinkedIn should cost for your market, and the pipeline range your budget can realistically buy.

03

Your first three fixes

The changes that would move your numbers most, ranked by how much spend each one touches.

Most agenciesCompare you with their own client list

LinkedInCompares you with everyone, in every industry

KiinCompares you with the advertisers targeting your buyers