Dense market, small audiences
London has more B2B SaaS companies than anywhere else in Europe, but any one company's buyers are still a small audience. A tightly defined UK audience on LinkedIn is often 15,000 to 40,000 people, and frequency climbs fast. That is the case for a three-channel programme: LinkedIn finds and qualifies the right people, and Meta and Reddit carry the repeat impressions more cheaply.
What it costs to reach UK buyers
In Kiin Labs Report No. 5, the median UK advertiser running single-country campaigns paid $51.37 per thousand impressions on LinkedIn (79 accounts) and $12.87 per landing page click, against $91.30 and $21.68 in the US. Meta reaches the same warmed audience for a fraction of that, which is why it belongs in the plan as a retargeting layer and not as a cold prospecting channel.
Measured on landing page clicks
LinkedIn's default clicks field counts likes, comments and profile views. On thought leader ads, 91% of reported clicks never reach a landing page. We report landing page clicks, form submissions rather than form opens, and influenced pipeline by account in your CRM.
Our London clients
Lead Forensics, in Mayfair, where we launched LinkedIn, Google and Meta together and are extending into outbound. Kirsty Dawe, their CMO: "It genuinely feels like they're part of the team." Sova Assessment, in Pimlico: "They take the time to really understand our business, audience, and our product." Both sell to multi-stakeholder buying committees over months, which is the shape of company paid social works for.
How we work with London companies
Remote-first, in person when it is useful. We are at 167-169 Great Portland Street, W1W, so quarterly planning in person is easy. Day to day is bi-weekly calls and a written monthly report. The wider channel picture is on our paid media agency London page and the LinkedIn detail on LinkedIn Ads agency London.
What it costs
$2,500 a month (about £1,900) for LinkedIn Ads, and $5,500 (about £4,100) for full paid media across LinkedIn, Google, Meta and Reddit, published. On media: below about $5,000 a month run one layer and make it capture; between $5,000 and $15,000, LinkedIn plus Meta works properly; above that, Reddit or LinkedIn CTV earn a place. More on the model on B2B paid social agency.
