Disclosure and methodology
Kiin is on this list and publishes it. Every fact about another agency was read from that agency's own site on 18 September 2026; where something is not stated, the entry says so. Nothing here is paid placement.
Scored on: whether Reddit is a named practice with subreddit-level targeting and native creative, or a checkbox · measurement to pipeline rather than upvotes · organic thread participation alongside ads · stage and budget served · pricing transparency · verifiable client results. Not scored on: size, awards, design.
Why Reddit is a B2B channel now, and for whom
Two things changed. Reddit's ad platform added community, interest and keyword targeting good enough to reach r/devops, r/netsec, r/dataengineering or r/sysadmin without spraying the whole site, and the answer engines started quoting Reddit threads when someone asks "what do people actually use for X". So a B2B company with a technical buyer now has two reasons to be there: paid reach into the exact communities, and presence in the threads that ChatGPT and Google AI answers cite. The buyer is developers, security, data, infrastructure, IT and increasingly finance and ops tooling; the CPMs are a fraction of LinkedIn's; and the audience punishes anything that reads as a corporate ad. That last point is why the agencies below are scored on native creative and thread participation, not just media buying. Reddit is not a channel for a general B2B SaaS audience selling to marketing or HR, and the honest agencies on this page say so. The LinkedIn side of the same programme is in best LinkedIn ads agencies; all channels in best B2B paid media agencies.
The agencies
1. Kiin — best for Reddit as the technical-buyer layer of a LinkedIn-led B2B programme
Kiin runs Reddit where it belongs in B2B: as the channel that reaches the technical buyer who is in r/devops or r/netsec every day and on LinkedIn once a month, warmed by the same account list the LinkedIn campaigns built. It is included in the plan where the ICP is on Reddit and left out where it is not, and the site says so. The fit is a developer-tool, security, data or infrastructure company that already wants LinkedIn run properly and needs Reddit added by the same team.
Tradeoff: we wrote this list; and Reddit is one channel of our four, not the specialism. A company that only wants Reddit should look at Karma Alien or Getuplead below.
2. Karma Alien — best for a Reddit-only B2B programme with published tiers
The only entry that publishes Reddit-specific prices and treats Reddit as a channel in its own right: paid ads plus strategic participation in the threads where buyers ask "what do people actually use", plus monitoring of the AI answers that quote those threads. Case anonymised by stage (Series A martech to public fintech). The fit is a B2B SaaS company whose buyers are on Reddit and that wants the organic and paid sides run together.
Tradeoff: Reddit only; the ads add-on at $750 a month is management of a small budget, so pair it with the engagement tiers or with another agency for LinkedIn and search.
3. Hey Digital — best for B2B SaaS paid media with creative and landing pages in-house
Runs every major B2B paid channel and, unusually, builds the creative and landing pages that the channels need. Published results: PostHog +18.5% cloud conversion and −17% CPA; Toggl −52% spend and +159% deal value. Treats Reddit and YouTube as first-class rather than experimental.
Tradeoff: no location on the site and no pricing; measurement method is less visible than execution breadth.
4. Obility — best for Reddit inside a full B2B tech digital programme with revenue attribution
The enterprise-tech option: Reddit and paid social are one practice in a programme that already runs search, SEO and generative-engine optimisation for companies like Snowflake and Autodesk, with attribution built to show revenue rather than upvotes. Its Reddit-only sister brand is Karma Alien.
Tradeoff: built for hyper-growth and enterprise tech; a seed-stage company will find the minimums and process heavy.
5. Getuplead — best for Reddit ads for B2B SaaS on a month-to-month basis
A performance shop with a dedicated Reddit ads page and a process that reads like a practitioner's: subreddit research, granular campaign structure, ad and landing page testing, weekly or monthly insights. Month-to-month terms and full account transparency are stated. The fit is a SaaS company that wants Reddit tested properly without a retainer commitment.
Tradeoff: budget guidance is "custom proposal"; ask for the minimum they will run Reddit at.
6. InterTeam Marketing — best for Reddit ads run alongside search and LinkedIn for B2B SaaS and services
One of the few US agencies that names Reddit as a B2B channel on the front page rather than burying it under paid social, and runs it next to the search and LinkedIn campaigns that catch the demand it creates. The fit is a SaaS or services company that wants one small team across the three channels.
Tradeoff: a small agency; case detail on the site is thin, so ask for a Reddit account you can look at.
7. Effiqs — best for Reddit ads inside a fixed-scope demand gen build you own afterwards
The engineering-minded option: Reddit is set up with server-side tracking so community reach is measured against pipeline, the scope is fixed rather than a retainer, and the tracking and campaigns are handed over as yours. The fit is a demand gen team that wants Reddit tested as a channel and kept in-house afterwards.
Tradeoff: project-shaped; if you want an agency to run Reddit every month for years, this is built for the opposite.
8. Omni Lab — best for Series A to C SaaS spending $10k+ a month across six platforms
B2B SaaS exclusively, six platforms, a stated $10,000-a-month minimum and SQL-level published results: ShareGate +44% SQLs year on year, Billd −75% cost per SQL, Thoropass 2× paid SQLs in a quarter. Twenty-plus named logos including Drata, Firstup and Broadsign.
Tradeoff: no location or leadership stated on the site, and the $10k floor excludes earlier-stage companies.
9. Understory — best for paid media, GTM engineering and LinkedIn content run by one team
The "allbound" model: a paid strategist, a go-to-market engineer and a content writer share one dataset and one target list, so the LinkedIn ads warm the accounts the outbound then works. Understory has said publicly that answer-engine visibility became its largest lead source, and its client list is the strongest on this page for a small team. The HeyReach testimonial is the pointed one: "$50k with no ROI on LinkedIn ads" before Understory, three meetings booked with a fraction of that after.
Tradeoff: a six-month minimum and no published fee; the model needs the client to want outbound and content as well as media.
10. Sculpt — best for paid and organic LinkedIn under one B2B social team
The US agency to call when the question is "who runs our LinkedIn page and our LinkedIn ads so they stop contradicting each other". Creative is the strength, and B2B social is all it does. The fit is a mid-market or enterprise B2B brand that needs the organic and paid sides of LinkedIn built together.
Tradeoff: social-first, not pipeline-first; a company that only wants demand capture from LinkedIn ads will find the offer wider than it needs.
11. Transmission — best for enterprise B2B go-to-market programmes across regions
Transmission is on this list for the company that needs paid media inside a multi-region enterprise programme rather than as a standalone channel. It publishes its own buyer research (a Gen X and Gen Z B2B buyer study, "The Yes Advantage" on behavioural biases) and is one of the few B2B agencies with Reddit partner status.
Tradeoff: enterprise scale and enterprise minimums; a $10k-a-month media budget is not what it is built for.
Side by side
| Agency | HQ | Reddit practice | Other channels | Published pricing | Named clients |
|---|---|---|---|---|---|
| Kiin | London | Yes, where the ICP is on Reddit | Google, Meta, Reddit, LinkedIn CTV; outbound | $2,500 / $5,500 / $9,500 a month, published | Lead Forensics, Sova Assessment, MarketerHire |
| Karma Alien | US | Reddit only, organic + ads | None (Obility for other channels) | $1,850 to $4,950/mo; ads $750/mo add-on, published | Anonymised by stage |
| Hey Digital | Estonia | Dedicated Reddit ads service | Google, LinkedIn, Meta, Reddit, YouTube | No | 200+ SaaS |
| Obility | Portland | Practice within paid social; Karma Alien sister brand | Search, SEO, GEO, Reddit | No | Snowflake, Autodesk |
| Getuplead | Europe / remote | Named service | Google, LinkedIn | No; month to month | 40+ B2B tech, not named on the page |
| InterTeam Marketing | US | Named channel | Google, YouTube, Bing, Reddit | No | Not named |
| Effiqs | US | Within demand gen build | Full demand gen engine | Fixed scope, not published | 70+ B2B teams, not named on page |
| Omni Lab | US | One of six platforms | Google, YouTube, Bing, Reddit | No ($10k+ spend) | Drata, Firstup |
| Understory | US | Yes, with LinkedIn, Google, Meta, X | Google, Reddit, X; GTM engineering | Flat, not published | Clay, Zapier |
| Sculpt | Iowa City | Within paid social | TikTok, Reddit, organic social | No | Monotype |
| Transmission | London / global | Reddit Gold agency partner | Full media incl. Reddit, ABM | No | Qualcomm |
By stage, budget, channel and reporting
| Agency | Stage served | Budget floor | Channels | Reporting standard |
|---|---|---|---|---|
| Kiin | Seed to Series C and enterprise, sales-led B2B SaaS and B2B; $6,500+ ACV, 3 to 9 month cycles | $4,000 to $300,000+ a month media; fee $2,500 to $9,500 flat, published | LinkedIn (thought leader, conversation, lead gen forms, LinkedIn CTV), Google, Meta, Reddit; signal-based outbound | Landing page clicks and pipeline in HubSpot or Salesforce; benchmarked against 1,000+ accounts |
| Hey Digital | B2B SaaS, stage not stated | Not stated | Google, Bing, LinkedIn, Meta, Reddit, YouTube; video | Not stated |
| Omni Lab | Series A to C B2B SaaS | $10,000+ a month media | LinkedIn, Google, Meta, YouTube, Bing, Reddit | Conversion tracking and analytics (Omni OS) |
| Understory | Seed to IPO B2B | Flat fee, not published; six-month minimum | LinkedIn, Google, Meta, Reddit, X; GTM engineering | CRM integration |
| Sculpt | Mid-market and enterprise B2B brands | Not stated | LinkedIn, Meta, TikTok, Reddit, Google; organic social | Social and brand metrics |
| Transmission | Enterprise technology | Enterprise; not published | Full GTM: media incl. Reddit (Gold partner), ABM, creative | Enterprise reporting |
How to choose
- "Which subreddits, and why those?" A named list with sizes and a reason each, or "interest targeting".
- "Show me an ad that got upvotes." Reddit rewards native creative and buries corporate creative. The agency should have examples.
- "Do you participate in threads as well as run ads?" The threads are what the AI answers quote. Ads alone miss half the value.
- "How is it measured?" Pipeline with server-side or CRM tracking, not upvotes, comments or platform conversions.
- "Is Reddit right for our buyer?" The best agencies will say no to a marketing-tool company with a non-technical ICP.