Ecommerce Statistics 2026: Sales, Mobile, Cart Abandonment and B2B

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It’s clear that e-commerce is booming and isn’t slowing down anytime soon. As a brand, you should ensure your online presence is strong and user-friendly. A well-designed website and seamless shopping experience will help you capture a piece of this growing market.

With such a vast pool of potential customers, it’s essential for brands to optimize their online marketing strategies. This means understanding your target audience, personalizing your marketing efforts, and providing value to keep them coming back for more.

It’s more important than ever for brands to have a mobile-friendly website and shopping experience. Ensuring your site is easy to navigate on all devices will help you appeal to mobile shoppers and increase your chances of success.

Mobile e-commerce accounted for 54.8% of total e-commerce sales.

Brands need to address the reasons behind cart abandonment. This may include offering a guest checkout option, streamlining the checkout process, or providing real-time customer support to address concerns and questions.

If you’re not already selling on Amazon, it might be time to consider it. By joining the platform, you can tap into their vast customer base and take advantage of their established reputation and trust.

Amazon accounted for 38% of all online retail sales in the United States

Offering free shipping can be a powerful incentive for customers to complete their purchase. Consider incorporating this into your pricing strategy or offering it as a limited-time promotion.

Make sure to encourage and showcase customer reviews on your website. This not only builds trust but also helps potential customers make informed decisions about your products.

If you’re in the fashion industry, this is your time to shine! Invest in high-quality product photography and compelling product descriptions to stand out from the competition and grab a share of this growing market.

As more people turn to online grocery shopping for convenience and safety, there’s a huge opportunity for growth in this sector. Offer a user-friendly website, fast delivery, and a wide selection of products to attract online grocery shoppers.

While the travel industry took a hit due to the pandemic, online travel bookings are expected to bounce back. Brands should focus on offering competitive pricing, easy booking processes, and flexible cancellation policies to attract customers.

To capitalize on local searches, brands should ensure their online presence is optimized for local SEO, including accurate and up-to-date contact information, business hours, and location data.

Social media is a powerful tool for driving e-commerce sales. Make sure your brand is active on relevant platforms and that you’re leveraging their advertising and shopping features to reach new customers and drive sales.

With the growing trend of cross-border e-commerce, brands should consider offering international shipping options and localizing their website for different languages and currencies to reach a broader audience.

To increase conversion rates, brands should focus on improving website usability, offering personalized shopping experiences, and implementing retargeting strategies to re-engage potential customers who didn’t complete a purchase.

Brands should prioritize eco-friendly packaging, sustainable products, and carbon-neutral shipping options to cater to environmentally conscious consumers. By promoting these initiatives, you can not only appeal to a growing market segment but also do your part to protect our planet.

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This surge in global inflation has a direct impact on e-commerce businesses as they face increased costs of goods and services. Brands should look for ways to optimize their supply chain and streamline operations to minimize the impact of inflation on their profit margins. Being proactive and adaptive will ensure you stay competitive in the market.

Higher shipping costs can put pressure on e-commerce businesses and their customers. To combat this, brands should explore alternative shipping methods, negotiate better rates with carriers, or consider passing on some of the costs to customers through strategic pricing adjustments. It’s important to strike a balance between maintaining profitability and keeping customers happy with affordable shipping options.

This increase in operating costs directly impacts the profitability of e-commerce businesses. To counteract these inflationary pressures, brands should focus on improving operational efficiency and reducing overhead expenses. This could include automating processes, renegotiating supplier contracts, and optimizing inventory management. By keeping costs under control, e-commerce businesses can maintain their competitive edge and continue to thrive in a challenging economic climate.

Currency fluctuations can significantly impact the profitability of e-commerce businesses engaged in cross-border transactions. To mitigate the risks associated with currency fluctuations, brands should consider implementing dynamic currency conversion tools or partnering with payment providers offering competitive exchange rates. By staying proactive in managing currency risks, e-commerce businesses can protect their bottom line and continue to provide attractive prices to customers around the world.

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This trend highlights the importance of having a mobile-friendly online store. Brands should invest in responsive website design and mobile apps to offer an exceptional shopping experience for customers on the go. A smooth, user-friendly mobile experience is key to capitalizing on this growing market segment.

The rise of mobile payments indicates a shift in consumer preferences. Brands should ensure they support popular mobile payment options like Apple Pay, Google Pay, and PayPal to offer a seamless and secure checkout process for their customers, ultimately improving conversion rates.

As mobile commerce becomes more prevalent, it’s essential for brands to optimize their online presence for mobile users. This includes offering fast-loading pages, simplified navigation, and a frictionless checkout process that caters to the growing number of mobile shoppers.

Personalization is crucial in the mobile commerce space. Brands should leverage customer data to offer tailored product recommendations, promotions, and content. By delivering a personalized shopping experience, you can increase customer engagement and drive more sales from mobile users.

To address high mobile cart abandonment rates, brands should focus on simplifying the mobile checkout process, offering guest checkout options, and providing mobile-friendly customer support. By tackling these pain points, businesses can improve mobile conversion rates and capitalize on the growing mobile commerce market.

This massive audience highlights the importance of catering to mobile users in the e-commerce landscape. Brands should ensure their websites, marketing materials, and online content are optimized for mobile devices to tap into this growing market and provide an enjoyable user experience for their customers.

The rise of in-app purchases underscores the value of offering a dedicated mobile app for your e-commerce business. By developing an app, brands can provide a more convenient and immersive shopping experience, driving customer loyalty and encouraging repeat purchases.

Speed is crucial for mobile users, and slow-loading websites can lead to lost sales. Brands should focus on optimizing their websites for faster load times on mobile devices, including compressing images, leveraging browser caching, and minimizing the use of heavy scripts. A faster, more responsive site can help retain mobile users and ultimately boost conversions.

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This statistic highlights the power of video marketing in driving e-commerce sales. Brands should incorporate product videos, demonstrations, and customer testimonials into their websites to engage visitors and encourage them to make a purchase.

Email marketing is an effective channel for increasing e-commerce revenue. Brands should invest in personalized, segmented, and automated email campaigns to engage customers, promote offers, and drive repeat purchases.

Given the high conversion rate of Pinterest ads, e-commerce businesses should consider incorporating Pinterest into their marketing strategy. Leverage shoppable pins and promoted pins to showcase products and attract potential customers.

The growing trend of social commerce highlights the need for brands to embrace platforms like Facebook, Instagram, and Pinterest for selling products. Integrate social media shopping features and create engaging content to tap into this rapidly expanding market.

To maximize e-commerce sales, brands should take advantage of Instagram’s shoppable post feature. This allows customers to directly purchase products through the app, creating a seamless and frictionless shopping experience.

Chatbots can play a significant role in driving e-commerce sales. Brands should implement chatbot technology to assist customers, provide product recommendations, and facilitate transactions, ultimately boosting sales and improving customer satisfaction.

Affiliate marketing can be a powerful driver of e-commerce growth. Brands should consider launching affiliate programs to leverage the reach and influence of industry partners and influencers, driving referral traffic and sales.

YouTube advertising can be an effective way to reach new customers and increase e-commerce sales. Brands should create engaging video ads and target their campaigns to reach the right audience on the platform.

With voice shopping on the rise, e-commerce brands should optimize their websites and content for voice search to stay ahead of the competition. Implement structured data, use natural language, and ensure your products are compatible with popular voice assistants like Alexa and Google Assistant.

To capitalize on this trend, e-commerce brands should optimize their websites for search engine visibility. Invest in SEO strategies, create high-quality content, and use structured data to improve organic search rankings and increase online sales.

E-commerce brands should leverage UGC in their marketing efforts, such as featuring customer reviews, photos, and videos on their websites and social media channels. This helps build trust, authenticity, and encourages more sales.

Incorporating AR technology into your e-commerce marketing strategy can lead to increased engagement and sales. Brands should explore AR features like virtual try-ons, product demonstrations, and interactive ads to

With such a high conversion rate, e-commerce brands should invest in Facebook advertising to drive sales. Optimize ad targeting, use eye-catching visuals, and create compelling calls-to-action to maximize the impact of your Facebook ad campaigns.

Given Instagram’s popularity for product discovery, e-commerce brands should maintain an active presence and leverage shoppable posts, Instagram Stories, and Reels to showcase their products and engage potential customers.

E-commerce brands should incorporate YouTube video ads into their marketing strategy. Create engaging, informative, and entertaining video content to capture user attention and drive sales.

E-commerce brands should consider incorporating TikTok into their marketing efforts. Create short, engaging, and entertaining videos that showcase your products and resonate with your target audience to increase brand awareness and drive sales.

The increasing popularity of social commerce highlights the importance of integrating “Buy” buttons on social media platforms. E-commerce brands should adopt this feature to offer a seamless shopping experience and drive sales directly from social media.

Leverage Facebook Stories to showcase your products and offers, as they are an effective channel for driving e-commerce sales. Create engaging, interactive, and time-sensitive content to encourage users to take action and make a purchase.

E-commerce brands should take advantage of Instagram Checkout to streamline the shopping experience for users. By providing a seamless and frictionless purchase process, you can increase conversions and boost sales.

E-commerce brands should explore YouTube’s “TrueView for Shopping” ad format to drive sales. By linking products directly within video ads, you can create a seamless shopping experience that increases conversions and ROI.

With TikTok being an effective platform for product discovery, e-commerce brands should create engaging, native content that resonates with their target audience. Leverage TikTok’s unique features and trends to showcase your products and drive sales.

E-commerce brands should consider using Facebook Messenger ads to engage customers and drive sales. By offering personalized, one-on-one interactions through Messenger, you can provide a tailored shopping experience that leads to higher conversion rates.

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China’s massive share of the global e-commerce market highlights the importance of considering this region for expansion. Brands should research local consumer preferences, adapt their product offerings, and tailor their marketing strategies to cater to the Chinese market.

The growing influence of the APAC region in the global e-commerce landscape underscores the need for businesses to expand their presence in these markets. Develop localized strategies, forge partnerships with regional platforms, and understand local consumer behavior to tap into this burgeoning market.

The dominance of mobile commerce in China highlights the importance of optimizing e-commerce experiences for mobile devices. Brands should ensure their websites and apps are mobile-friendly and provide seamless shopping experiences for Chinese consumers.

The rapid growth of cross-border e-commerce in China signals a significant opportunity for international brands. Leverage popular cross-border platforms, offer localized payment options, and navigate customs regulations to capitalize on this trend.

The rapid growth of e-commerce in Southeast Asia offers ample opportunities for brands to expand their presence in the region. Understand local market dynamics, cater to diverse consumer preferences, and partner with regional platforms to succeed in this fast-growing market.

The expanding e-commerce market in India presents significant opportunities for brands. Customize product offerings, adapt pricing strategies, and invest in local partnerships to cater to the unique needs of Indian consumers and capitalize on this growth.

The popularity of online marketplaces in the APAC region highlights the importance of partnering with these platforms for e-commerce businesses. Build relationships with leading marketplaces, optimize product listings, and leverage platform-specific marketing tools to increase visibility and drive sales.

The booming livestreaming e-commerce trend in China demonstrates the potential of this marketing channel. Embrace livestreaming to showcase products, offer exclusive promotions, and engage with Chinese consumers in real-time.

Given the preference for mobile wallets in the APAC region, brands should offer popular local payment options, such as Alipay, WeChat Pay, and Paytm, to provide a convenient and seamless checkout experience for customers.

Offering free shipping can have a significant impact on e-commerce sales in the APAC region. Brands should explore ways to provide free or discounted shipping options, which can help attract customers and increase conversion rates.

• H3: 6. The Need for Localized Content and Language

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To cater to these consumer preferences, e-commerce brands should invest in localization efforts. Translate and adapt your website, product descriptions, and customer support content into the languages of your target markets to create a more personalized and familiar shopping experience.

By localizing content, e-commerce businesses can significantly increase their chances of driving sales. Brands should ensure their marketing materials, website content, and customer communications resonate with local consumers to better connect with their target audience and boost conversions.

Poorly translated content can lead to lost sales. E-commerce brands should invest in high-quality translation services and use native speakers to review and refine content to ensure accuracy, cultural relevance, and an improved user experience.

The majority of multinational enterprises recognize the importance of localization in driving revenue growth. E-commerce brands should prioritize localization efforts, including language translation, adapting visuals, and adjusting product offerings, to meet the specific needs of their target markets and drive global sales.

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Considering the prevalence of online product searches, e-commerce brands should optimize their websites and product pages for search engines. Implement SEO best practices to increase visibility, drive organic traffic, and ultimately improve sales.

As e-commerce continues to grow its share of the retail market, brands should prioritize their online presence and invest in creating seamless, user-friendly shopping experiences that cater to evolving consumer preferences.

E-commerce businesses should invest in personalization technology to deliver tailored shopping experiences. Use customer data to provide relevant product recommendations, personalized offers, and customized content to increase customer loyalty and drive sales.

The impact of influencer marketing on e-commerce sales is significant. Brands should collaborate with influencers who resonate with their target audience to create authentic content that showcases their products and drives purchasing decisions.

Given the influence of reviews on purchasing decisions, e-commerce brands should prioritize collecting and displaying customer reviews. Encourage customers to share their experiences, and use their feedback to continuously improve your products and services.

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The high failure rate of e-commerce startups highlights the importance of developing a strong business plan, conducting market research, and refining your product offerings. Focus on providing exceptional customer service, optimizing marketing strategies, and continuously improving the user experience to increase your chances of success.

The high failure rate of e-commerce businesses in Europe emphasizes the importance of understanding local market dynamics, consumer behavior, and regulations. To succeed, brands should create region-specific strategies, build relationships with local partners, and invest in targeted marketing efforts.

The challenging e-commerce landscape in Latin America highlights the need for businesses to adapt to the unique demands of the region. Brands should focus on optimizing logistics, offering local payment options, and understanding cultural nuances to increase their chances of success in this fast-growing market.

The failure rate of e-commerce businesses in North America underscores the importance of differentiating your brand in a competitive market. To increase the chances of success, focus on providing exceptional customer service, implementing effective marketing strategies, and continuously refining your product offerings based on customer feedback.

With a high failure rate for e-commerce startups in Asia, it’s crucial for businesses to understand the diverse markets within the region. Brands should invest in localization efforts, forge strategic partnerships with local platforms, and adapt their marketing and product strategies to cater to the unique needs of consumers in various Asian countries.

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This age disparity in online shopping indicates the importance of tailoring marketing strategies to different age groups. E-commerce brands should create targeted campaigns and utilize platforms popular among their target demographics to effectively engage with potential customers across age groups.

With a younger demographic dominating the online shopping landscape in Asia, brands should prioritize mobile optimization, social media engagement, and influencer collaborations to effectively connect with this audience and drive sales.

Considering the high online shopping adoption rate among this age group in Europe, e-commerce brands should focus on creating targeted marketing campaigns that resonate with this demographic, leveraging platforms and channels popular among them to boost engagement and conversions.

The gender distribution of online shoppers in Latin America highlights the importance of crafting marketing strategies that appeal to both men and women. Brands should ensure their product offerings, marketing materials, and website designs cater to the preferences of both genders to maximize their reach.

Given the significant proportion of online shoppers in the Middle East within this age group, e-commerce brands should tailor their marketing efforts to cater to their needs and preferences. Utilize platforms popular among this demographic and offer products that align with their interests to drive sales in the region.

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China’s massive and fast-growing e-commerce market offers significant opportunities for businesses. To succeed in this competitive landscape, brands should understand local consumer behavior, adapt marketing strategies to cater to Chinese consumers, and collaborate with popular e-commerce platforms like Alibaba and JD.com.

Nigeria’s rapidly growing e-commerce market presents opportunities for businesses looking to expand in Africa. Brands should prioritize understanding the unique characteristics of the Nigerian market, addressing logistics challenges, and offering localized payment options to cater to the preferences of Nigerian consumers.

As e-commerce adoption continues to grow rapidly in Australia, brands should focus on understanding the preferences of Australian consumers, creating tailored marketing campaigns, and offering efficient shipping and return options to meet their expectations.

South Korea’s fast-growing e-commerce market offers significant opportunities for businesses looking to enter the Asian market. To succeed, brands should understand the unique characteristics of the South Korean market, adapt their marketing strategies to local preferences, and collaborate with popular e-commerce platforms in the country.

The rapid growth of e-commerce in Turkey presents an opportunity for businesses looking to expand their reach in the European market. Brands should prioritize understanding the unique consumer behavior in Turkey, investing in targeted marketing efforts, and offering tailored products and services that cater to the market’s preferences.

Indonesia’s rapid e-commerce growth presents a wealth of opportunities for businesses looking to expand in the Southeast Asian market. Brands should invest in understanding the unique characteristics of the Indonesian market, localizing content, and building partnerships with local platforms to capitalize on this growth.

With India’s fast-growing e-commerce market, brands should focus on understanding the diverse needs of Indian consumers, navigating local regulations, and offering tailored products and services that cater to the market’s preferences.

Mexico’s e-commerce market grew at a CAGR of 28.3% from 2015 to 2020 (Statista).

The rapid adoption of e-commerce in Mexico presents an opportunity for businesses to tap into this emerging market. Brands should prioritize understanding the unique consumer behavior in Mexico, optimizing logistics, and offering localized payment options to successfully capture market share in this growing e-commerce landscape.

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Amazon’s dominance in the e-commerce market highlights the importance of having a presence on this platform. Brands should optimize their product listings, invest in Amazon advertising, and ensure they meet Amazon’s fulfillment and customer service standards to capitalize on the vast customer base.

Alibaba’s massive GMV signifies the company’s dominance in the Chinese e-commerce market. Brands looking to enter or expand in China should consider partnering with Alibaba to leverage its extensive customer base, logistics network, and marketing resources.

Walmart’s strong e-commerce presence in the US underscores the importance of diversifying sales channels. Brands should consider partnering with Walmart to tap into its loyal customer base and take advantage of the company’s brick-and-mortar presence for an omnichannel approach.

Shopify’s widespread adoption emphasizes the importance of user-friendly e-commerce platforms for small and medium-sized businesses. Brands looking to establish an online presence should consider leveraging platforms like Shopify for a seamless and customizable e-commerce solution.

eBay’s significant GMV highlights the potential of online marketplaces for product exposure and sales. Brands should explore listing their products on eBay and similar platforms to reach a broader audience and take advantage of the platform’s built-in marketing and promotional tools.

JD.com’s substantial net revenue highlights its significant presence in the Chinese e-commerce market. Brands targeting China should consider partnering with JD.com to access its vast customer base, comprehensive logistics network, and innovative marketing strategies.

Etsy’s impressive sales figures demonstrate the growing popularity of niche marketplaces focused on handmade and vintage items. Brands offering unique, artisanal, or customized products should consider utilizing platforms like Etsy to reach an engaged and targeted audience seeking distinctive products.

Coupang’s success in South Korea’s e-commerce market highlights the potential of regional online marketplaces. Brands targeting the South Korean market should explore partnering with Coupang to leverage its extensive customer base, rapid delivery infrastructure, and localized marketing expertise.

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The global average profit margin highlights the importance of optimizing e-commerce operations. Brands should focus on improving product sourcing, pricing strategies, and cost-efficient marketing to enhance their profitability in the competitive online landscape.

Average profit margin and revenue of e-commerce businesses

Given the average profit margin in the US, brands should concentrate on maximizing customer lifetime value, optimizing marketing costs, and implementing efficient fulfillment strategies to sustain and increase their profitability.

European e-commerce brands should focus on regional market nuances, localization, and efficient supply chain management to improve their profit margins and stay competitive in the market.

Higher average profit margins in the Asia-Pacific region indicate the potential for growth and expansion. Brands should explore untapped markets in the region, optimize logistics, and adapt their marketing strategies to cater to local preferences to maximize profitability.

With slightly lower profit margins in Latin America, e-commerce brands should focus on overcoming regional challenges like logistics, payment methods, and infrastructure to improve their profitability and gain a competitive edge.

Given the lower average profit margin in the Middle East and Africa, brands should prioritize understanding the unique characteristics of local markets, addressing logistics challenges, and adopting localized payment solutions to enhance their profitability.

The significant variance in profit margins across industries emphasizes the importance of adapting strategies to the specific industry. Brands should focus on industry-specific marketing, sourcing, and pricing strategies to optimize their profit margins and stay competitive in their respective markets.

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The prevalence of holiday discounts emphasizes the importance of offering seasonal promotions to stay competitive. Brands should strategize their promotional campaigns and optimize pricing to attract customers without sacrificing profitability during peak shopping periods.

Flash sales can drive significant revenue growth for e-commerce businesses. Brands should consider incorporating time-sensitive discounts and limited-time offers into their promotional strategy to create urgency, attract new customers, and encourage impulse purchases.

The widespread use of email marketing for promotions underlines its effectiveness in reaching customers. Brands should build and maintain a strong email list to engage their audience, share exclusive discounts, and nurture customer relationships.

Targeted discount offers can be a powerful tool in combating cart abandonment. Brands should consider implementing personalized discounts and timely follow-up emails to encourage customers to complete their purchases and improve conversion rates.

Free shipping is a significant driver of online sales. Brands should evaluate their shipping strategies and costs to offer free shipping whenever possible, making their products more appealing and potentially increasing conversion rates.

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The trust young consumers place in online reviews highlights their significance in driving sales. Brands should prioritize encouraging satisfied customers to leave reviews and address negative feedback to maintain a positive online reputation.

The impact of negative reviews on consumer behavior underlines the importance of addressing customer concerns. Brands should actively monitor and respond to negative feedback, working to resolve issues and demonstrate their commitment to customer satisfaction.

The potential increase in conversion rates from displaying reviews highlights their power in influencing customer decisions. Brands should prominently display reviews on their website to foster trust and encourage potential buyers to complete their purchases.

The reliance of customers on reviews before making a purchase decision emphasizes their critical role in e-commerce. Brands should focus on building a strong base of positive reviews by offering exceptional products and customer service to increase the likelihood of converting prospective customers.

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The significant impact of content marketing on conversion rates highlights its importance in e-commerce success. Brands should create compelling, customer-centric content to educate, entertain, and engage their audience, ultimately leading to higher conversions.

The positive influence of content on consumer perception emphasizes its role in building brand loyalty. Brands should focus on delivering valuable, relevant content that showcases their expertise and fosters positive associations with their brand.

The importance of research in the buyer’s journey highlights the need for e-commerce businesses to invest in content marketing. Brands should create informative, relevant content to help potential customers during their research, positioning themselves as a trusted resource and increasing the likelihood of a purchase.

The impact of product page content on conversion rates emphasizes its significance for e-commerce businesses. Brands should focus on creating comprehensive, engaging product pages with high-quality images, videos, and in-depth descriptions to help customers make informed decisions and drive conversions

The increase in e-commerce marketing leads due to content marketing underlines its effectiveness as a strategy for online businesses. Brands should develop a content marketing plan that attracts and engages their target audience, ultimately increasing lead generation and contributing to business growth.

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The importance of customer experience in purchasing decisions underscores its value in e-commerce. Brands should prioritize delivering exceptional customer experiences by streamlining the buying process, providing excellent support, and personalizing interactions to increase customer satisfaction and drive sales.

The revenue growth potential of improved customer experience highlights its significance for e-commerce businesses. Brands should invest in optimizing their customer experience, focusing on areas like website usability, customer support, and personalization to maximize returns.

The increasing emphasis on customer experience as a competitive differentiator demonstrates its importance in the e-commerce landscape. Brands should continually assess and improve their customer experience to stay ahead of the competition and maintain customer loyalty.

The growing adoption of AI in e-commerce customer experience indicates its potential to revolutionize the industry. Brands should explore AI-powered solutions, such as chatbots and personalized recommendations, to enhance customer experience and capitalize on this emerging trend.

In conclusion, the numerous statistics outlined above reveal the multifaceted nature of the e-commerce landscape and the many factors that contribute to its growth and success. From the rapid adoption of mobile commerce and the impact of social media platforms to the significance of localization, content marketing, and customer experience, it’s clear that businesses must adopt a holistic approach to stay competitive in the e-commerce industry.

A thorough understanding of these statistics can help businesses develop targeted marketing strategies that resonate with their audience, ultimately generating more leads, revenue, and profits. For instance, by investing in mobile optimization and capitalizing on the power of social media, businesses can reach a larger audience and drive traffic to their websites. Likewise, localization efforts and engaging content marketing can help businesses connect with customers on a deeper level and influence their purchasing decisions.

Moreover, a focus on providing an exceptional customer experience can set a business apart from its competitors, increasing customer loyalty and willingness to pay for products and services. Implementing AI-powered solutions can further enhance customer experience and streamline the buying process. Lastly, optimizing product pages with comprehensive descriptions, images, and videos can lead to higher conversion rates.

By paying attention to these trends and adapting accordingly, e-commerce businesses can navigate the ever-changing online landscape, boost their performance, and ensure long-term success in the competitive world of e-commerce. For more marketing statistics, check out our video marketing statistics, B2B marketing statistics article, TikTok statistics article, and LinkedIn marketing statistics article.