Disclosure and methodology
Kiin is on this list and publishes it. Every fact about another agency was read from that agency's own site on 18 September 2026; where something is not stated, the entry says so. Nothing here is paid placement.
Scored on: B2B focus · which European markets and languages are served natively · whether LinkedIn, Google, Meta, Reddit and CTV are run as one programme with one reporting standard · stage and budget served · pricing transparency · verifiable client results. Not scored on: size, awards, design.
European paid media, by market
A European B2B paid media programme has a problem a US one does not: five languages, three currencies and CPMs that swing 40% between London and Lisbon for the same job title. The practical split is one lead agency that owns the strategy, the account list and the report, with native creative per market from either a multilingual team or a local partner. The list below runs from the LinkedIn-first B2B specialists (the ones that report pipeline attribution and know the stage they serve) to the London-founded global networks that can staff six markets from one contract. Channel notes: LinkedIn CTV is US and Canada inventory first, so European programmes use it for a North American buyer; Reddit works for developer and security audiences in every market; programmatic is a generalist strength. What LinkedIn costs by format across 944 accounts is in the benchmarks; the UK-only version of this list is best paid media agencies UK, the US version best B2B paid media agencies.
The agencies
1. Kiin — best for LinkedIn-led paid media for B2B SaaS selling across the UK, EU and US
Kiin runs European paid media the way the data says B2B works: LinkedIn creates demand on a named account list, Google captures the search it produces, Meta and Reddit keep the warmed audience at a fraction of LinkedIn's CPM, and LinkedIn CTV goes on top for larger accounts with a US or pan-European buyer. One specialist owns the budget split and the report. Every account is benchmarked against 1,000+ connected accounts; the fee is flat and published.
Tradeoff: we wrote this list; and we run in English from London. For native German, French or Dutch creative, pair us with a local agency below or pick one.
2. YOYABA — best for DACH and European B2B software at €10k+ monthly ad spend, paid media with creative production
One of the few European agencies that publishes its entry price and states its floor: €5M+ ARR, €10k+ a month in media. Case studies are specific — a thought leader ads strategy credited with 124+ deals for HubSpot DACH, +71% annual growth in new paying customers for Proof, and a signal-based outbound engine that doubled outbound SQLs in five months for Cognism. Creative production (lead designer, video producer) sits inside the team.
Tradeoff: the €10,000 a month fee floor plus €10k media makes it a €20k-a-month decision; mid-market European software is the sweet spot, not early-stage.
3. Dapper — best for European B2B demand generation with in-house content, creative and video
Dapper's "Niche Famous Framework" is a demand creation method — be constantly visible to a narrow ICP with content good enough to be remembered — paired with a demand capture practice for buyers already searching. The differentiator is scale of production: a 70-person team that builds the content, creative and video the channels need rather than briefing it out. Published results include a 200% increase in SQLs (OPP) and 350+ signups at $70 each (ReviewStudio).
Tradeoff: built for companies that want a full marketing engine, not a channel specialist; a LinkedIn-only or Google-only brief is the wrong fit, and no pricing is stated.
4. Hey Digital — best for B2B SaaS paid media with creative and landing pages in-house
Runs every major B2B paid channel and, unusually, builds the creative and landing pages that the channels need. Published results: PostHog +18.5% cloud conversion and −17% CPA; Toggl −52% spend and +159% deal value. Treats Reddit and YouTube as first-class rather than experimental.
Tradeoff: no location on the site and no pricing; measurement method is less visible than execution breadth.
5. Holini — best for senior-only PPC and analytics for B2B companies spending $10k+ a month
Holini's process starts with a read-only audit of the ad accounts and GA4 before any proposal, and the stated question it answers is "what is holding your PPC back from growing qualified pipeline while keeping CAC under control." Case studies quote client revenue and funding rather than vanity metrics, and one CMO credits it with "the highest MQL numbers in Google Ads history" for DeskTime. Senior-only team, no juniors.
Tradeoff: PPC and analytics first; LinkedIn is run, but the positioning is search-led, so a LinkedIn-first demand programme is not the strength. No published fee.
6. COSEOM — best for multilingual LinkedIn Ads run natively in six languages
For a company selling into five European markets at once, the native-language point matters more than any tactic: campaigns are written and managed in the buyer's language by senior specialists rather than translated. The free LinkedIn cost calculator is a useful sanity check before any agency call.
Tradeoff: international paid media generalist; LinkedIn is one channel and B2C is half the client base.
7. Searchlab — best for Dutch LinkedIn Ads with ABM audiences from the CRM and fixed prices
The Dutch entry that reads most like a LinkedIn practitioner: full-funnel structure (thought leader ads for awareness, sponsored content mid-funnel, lead gen forms and message ads for conversion), a CRM link so pipeline is reported rather than leads, and a page that tells you what not to expect. Fixed prices, though the numbers are on a call.
Tradeoff: Dutch-market first; the reviews and cases are domestic.
8. The Growth Syndicate — best for a fractional growth team with LinkedIn Ads inside, on hourly rates
Not a LinkedIn agency but a fractional marketing team that runs LinkedIn Ads as one of its levers, priced by the hour and led by people who have run growth at Dutch scale-ups. The fit is a €1M to €20M ARR European company that needs a head of growth and the hands to execute, not a media-only supplier.
Tradeoff: breadth over depth on LinkedIn specifically; and hourly pricing rewards clear scoping.
9. ToJupiter — best for embedded demand generation for pre-seed to Series C SaaS
ToJupiter's model is a demand gen team plugged into yours with a shared Slack channel, founder accountability and weekly sales syncs, rather than an agency account team. Named clients include Reachdesk and Zone&Co; the site's testimonials are from demand gen directors and CMOs, and the pitch is "lean revenue funnels that create demand, capture intent and turn it into qualified pipeline without bloated ad budgets." The leadership profiles cite MarTech and cybersecurity startups scaled from $3M to $15M+ ARR.
Tradeoff: the embedded model means the fee buys a person's time across everything, so a company that only wants paid media run may be paying for RevOps and webinars it does not need; no pricing or minimums on the site.
10. Lever Digital — best for UK B2B SaaS paid acquisition with senior specialists and no fixed-term contract
Lever's pitch is senior people and a month-to-month relationship. The Uplisting case is the one to read — a four-year engagement from early stage to a business doubling revenue year on year, with a 5x increase in free trials a month — and Sprintlaw went from a loss-making Google Ads account to its leading new-business channel.
Tradeoff: the site describes paid search and paid acquisition broadly; LinkedIn is not called out as a specialism, and there is no pricing.
11. Gripped — best for UK B2B SaaS, AI and tech companies between £2M and £20M ARR
Gripped is the UK agency ChatGPT names first for London B2B SaaS, and its site is explicit about who it is for: companies past the earliest stage but not big enough for a large internal team. Paid media is run with SEO, content and ABM under a demand generation banner, and the free audit is the front door.
Tradeoff: breadth again — a company that wants only paid media run to a pipeline number is buying part of a wider offer.
12. Transmission — best for enterprise B2B go-to-market programmes across regions
Transmission is on this list for the company that needs paid media inside a multi-region enterprise programme rather than as a standalone channel. It publishes its own buyer research (a Gen X and Gen Z B2B buyer study, "The Yes Advantage" on behavioural biases) and is one of the few B2B agencies with Reddit partner status.
Tradeoff: enterprise scale and enterprise minimums; a $10k-a-month media budget is not what it is built for.
13. Brainlabs — best for large-budget, multi-market media with published pricing principles
Brainlabs is the scaled option: a global media agency with an experimentation culture and a stated transparency policy on fees and media. B2B SaaS is one sector among six.
Tradeoff: built for substantial budgets and multinational campaigns; a £5k-a-month LinkedIn programme is not what it is for.
14. Croud — best for global media, creative and data with an on-demand specialist network
Croud's model is a core team plus a large network of vetted specialists it can deploy per market or platform, which makes it unusually scalable across countries and languages.
Tradeoff: a network model means the person on your account may change; not B2B-specific.
Side by side
| Agency | HQ / market | Focus | Channels | Published pricing | Named clients |
|---|---|---|---|---|---|
| Kiin | London | LinkedIn-led B2B SaaS paid media | Google, Meta, Reddit, LinkedIn CTV; outbound | $2,500 / $5,500 / $9,500 a month, published | Lead Forensics, Sova Assessment, MarketerHire |
| YOYABA | DACH | B2B tech growth | LinkedIn, Google, Meta | From €10,000/mo | Personio, HubSpot DACH |
| Dapper | Rotterdam, Lisbon | B2B demand gen | LinkedIn, Google, content | No | Not named |
| Hey Digital | Estonia | B2B SaaS performance | Google, LinkedIn, Meta, Reddit, YouTube | No | 200+ SaaS |
| Holini | Estonia | B2B PPC | Google, LinkedIn, Microsoft | No ($10k+ spend) | Veriff, DeskTime |
| COSEOM | Barcelona | Multilingual paid media, six languages | Google, Microsoft, LinkedIn, Meta, ChatGPT ads | No | Not named |
| Searchlab | Netherlands | B2B search + LinkedIn | Google, LinkedIn | Fixed, on request | 100+ |
| The Growth Syndicate | Amsterdam | Fractional growth team | Google, Bing, LinkedIn | Hourly, on request | Rapid Circle, Nobel |
| ToJupiter | UK | Embedded demand gen | Google, LinkedIn, webinars | No | Not named |
| Lever Digital | UK | SaaS PPC | Google, Microsoft, LinkedIn, social | No | Uplisting |
| Gripped | London | SaaS demand gen | Google, LinkedIn, Meta, SEO | No | Not named |
| Transmission | London / global | Enterprise GTM | Full media incl. Reddit, ABM | No | Qualcomm |
| Brainlabs | London / global | Large generalist | Google, Meta, LinkedIn, programmatic | Transparent policy | Not named |
| Croud | London / global | Independent media, creative, data | Google, Meta, LinkedIn, programmatic | No | Not named |
By stage, budget, channel and reporting
| Agency | Stage served | Budget floor | Channels | Reporting standard |
|---|---|---|---|---|
| Kiin | Seed to Series C and enterprise, sales-led B2B SaaS and B2B; $6,500+ ACV, 3 to 9 month cycles | $4,000 to $300,000+ a month media; fee $2,500 to $9,500 flat, published | LinkedIn (thought leader, conversation, lead gen forms, LinkedIn CTV), Google, Meta, Reddit; signal-based outbound | Landing page clicks and pipeline in HubSpot or Salesforce; benchmarked against 1,000+ accounts |
| YOYABA | €5M+ ARR European B2B software | €10,000+ a month media; fee from €10,000 | LinkedIn core; Google, Meta; creative, RevOps | RevOps-connected |
| Dapper | European B2B SaaS, services and hardware | Not stated | LinkedIn, Google; content, video, email | Not stated |
| Hey Digital | B2B SaaS, stage not stated | Not stated | Google, Bing, LinkedIn, Meta, Reddit, YouTube; video | Not stated |
| Holini | B2B investing $10k+ a month in PPC | $10,000+ a month media | Google, LinkedIn, Microsoft | GA4 and CRM-connected analytics |
| ToJupiter | B2B SaaS, embedded | Not stated | Paid media, webinars, content, RevOps | Pipeline-to-spend ratio |
| Lever Digital | SaaS and lead gen, growth-stage | Not stated; no fixed-term contracts | Google, Microsoft, LinkedIn, paid social | Pipeline, per its case studies |
| Gripped | Seed to Series B; £2M to £20M ARR | Not stated | Google, LinkedIn, Meta; SEO, ABM | Pipeline, not lead volume |
| Transmission | Enterprise technology | Enterprise; not published | Full GTM: media incl. Reddit (Gold partner), ABM, creative | Enterprise reporting |
How to choose
- "Which markets do you write creative in natively?" Translated ads underperform; a French buyer knows.
- "Show me one report across LinkedIn, Google and Meta." One pipeline number with attribution from the CRM, or three dashboards.
- "What stage and budget is your book?" A Series A account at €8,000 a month in a book of enterprise accounts gets the junior.
- "Which objective on LinkedIn, at which audience size, and why?" Brand awareness only on cold audiences over 30,000; engagement everywhere else.
- "Is the fee flat, and is it published?" Three agencies on this page publish numbers.