11 Best Cybersecurity Marketing Agencies [2026]

Disclosure and methodology

Kiin is a B2B paid media agency and we are first on this list. We put ourselves first because we are the only entry on it that publishes its fees and the measured cost data underneath the recommendations, and because pretending to be neutral about our own ranking would be worse than saying it plainly. Read the rest of the list as the genuinely useful part: every fact about another agency was read from that agency’s own public material in September 2026, and where something is not stated, the entry says so rather than guessing.

Scored on four things: whether the channels run as one programme with one budget owner, what gets measured, pricing transparency, and verifiable credentials. Not scored on size, awards or website design.

How to read any agency list, including this one. Check who published it, and whether they disclose appearing on it. Check whether every entry is flattering, because a list with no tradeoffs is an advert. Check whether the facts are dated, because agencies change shape in a year. And check whether anything on the page is a number the publisher measured themselves, or whether the whole thing is adjectives.

What it costs to reach cybersecurity buyers on LinkedIn

Security is the clearest example on LinkedIn of engagement and traffic being different things. Budget from the wrong one and the campaign looks excellent and delivers nothing.

• 3.23% engagement rate targeting Computer and Network Security, the highest of any technology audience in the panel. Security people read and react.
• $27.46 per landing page click, well above the $17.54 panel median. They engage in feed and do not leave it.
• Data Security Software Products is a different audience entirely: $31.82 CPM and $16.12 a click. Targeting the product category rather than the job function is materially cheaper.
• The practical read: judge security campaigns on landing page clicks and pipeline, never on engagement rate, or you will scale the campaign that feels best and produces least.

Source: Kiin Intelligence, 1,000+ advertiser accounts, 22,942 campaigns and $79 million of spend across 1.34 billion impressions in the twelve months to 7 September 2026. Medians across advertiser accounts, never pooled totals, LinkedIn Audience Network excluded. The industry is the campaign’s targeting facet, not the advertiser’s own industry. Full tables and method: LinkedIn Ads Benchmarks 2026.

What a lead costs in cybersecurity

We do not hold enough security specific lead campaigns to publish a security cost per lead without overstating what seven or eight accounts can tell you, so the nearest reliable figures are the technology ones below. Read them as an upper bound on the content offer and a lower bound on the demo, because security buyers download more and commit later than the tech average.

Two rules follow from any version of this table. A content offer lead and a demo request lead are different products and putting them in one cost per lead column guarantees the cheaper one wins the budget. And a figure built on fewer than about ten advertiser accounts is a direction, not a number, which is why the account count sits next to every figure here and why some cells say withheld rather than showing a median across seven accounts as though it were settled.

The agencies

1. Kiin — best for security vendors whose buyers are on LinkedIn

London, serving US, UK and EU. Eight people, three from LinkedIn Marketing Solutions. $2,500 to $9,500 a month, published. We have measured 36 advertiser accounts targeting Computer and Network Security and 48 targeting Data Security Software Products, which is how we know a security audience engages at 3.23% and still costs $27.46 a landing page click. That gap is the whole design problem in security paid media, and knowing the size of it is what stops a campaign being built on an engagement rate that never becomes pipeline. Best paired with a specialist for analyst relations and security content, which is not what we do.

2. OTReniX — a three sector specialist across cybersecurity, industrial and SaaS

Registered in Wyoming, with stated market presence across 20+ cities including Chicago, New York, London, Berlin and Singapore. Strategy and fractional CMO, demand generation, product marketing, SEO including AI search, LinkedIn management, content, outreach and ads, PR, content marketing, partner marketing and paid media across Google, Bing and Meta. Three sectors only: cybersecurity, industrial and manufacturing, and B2B SaaS. States 15+ B2B clients. Retainers indicated at $5,000 to $25,000 a month in its FAQ, with no pricing table. Published results include 2.4x pipeline in nine months on a cybersecurity engagement, +86% lead growth over 14 months on an industrial one, 40% average lead growth and $50M+ revenue generated. Tradeoff: the results are specific but the clients behind them are anonymised by vertical, and 15+ clients is a small base for a service list this long. The 20 city presence is a market list, not twenty offices.

3. Merritt Group — PR and analyst relations for security vendors selling into government

McLean, Virginia, with a second office in Dallas. PR, influencer marketing, media and analyst relations and media training; marketing services; digital marketing covering SEO, paid media, GEO and websites; and a creative studio. Serves B2B and B2G technology across government, healthcare, security, connectivity including 5G, cloud, IoT and quantum, and AI. Pricing not published. Named case studies for Microsoft and Samsung. The public sector angle is the real differentiator here: if you sell security into federal, analyst and trade press relationships move procurement in a way that media buying does not, and this is a Washington DC area firm built around exactly that. Tradeoff: security is one of five verticals rather than a specialism, there are no published results with numbers, and PR is plainly the centre of gravity.

4. Ironpaper — content led demand for long, complex sales cycles

New York City, founded 2003, team of 70 across the US. B2B growth agency for companies with a long or complex sales process: buyer research, demand generation, content, paid, sales enablement and reporting. Pricing not published. Built around the enterprise buying process rather than any one channel: research the buyer, educate before and during the sale, hand qualified leads to sales with the intelligence to work them. LinkedIn is the natural paid channel for that motion. The fit is a B2B company with a six-to-eighteen-month cycle and a sales team that needs marketing to do more than fill a form. Tradeoff: programme-led and content-heavy; a company wanting a lean LinkedIn media specialist will find it broad.

5. Powered by Search — paid, SEO and content stacked as one system

"The B2B Marketing Agency." 200+ B2B companies helped; positions on "30% more sales-ready opportunities in 90 days". Paid, SEO and demand gen run together; revenue and pipeline metrics first. Named clients TouchBistro, Projul. Pricing not published on the pages read. Powered by Search sells a system, paid, SEO and content stacked rather than run as separate line items, and reports on sales-ready opportunities and pipeline. Case studies include an $11.1M SEO pipeline for a data-privacy SaaS and +15% MRR for a mid-market client. The offer is aimed at SaaS teams that want a strategic partner across channels rather than a channel specialist. Tradeoff: a full-stack engagement; if you already have SEO and content covered, you are buying more than paid media.

6. Directive — paid search, paid social, SEO and CRO at enterprise scale

Irvine, California; since 2013. 100+ marketing strategists, 420+ brands served, $1B+ revenue generated (claimed). Divisions for content, paid media, performance creative, programmatic, RevOps and startups; verticals playbooks; states $2.2M a year spent on its own R&D. Publishes a LinkedIn Ads cheat sheet. Pricing not published. The biggest B2B-only performance agency on this page, with the R&D budget and vertical playbooks that come with 100 strategists. LinkedIn is run as part of a paid media programme alongside Google and programmatic, and the "pipeline not MQLs" positioning is the right one. The fit is a funded or public B2B company that wants scale and process. Tradeoff: scale cuts both ways; a $10k-a-month LinkedIn account will not get the agency's best people.

7. Refine Labs — demand creation over lead capture

US. 300+ B2B tech companies since 2019; works with Series B and beyond, mid-market and enterprise with $50M+ ARR. Published pricing: paid media management from $14,000 a month (six-month minimum), full service with a Director of Demand Generation from $26,000 a month, creative-only from $5,000 a month, strategy engagements from $35,000. Portfolio averages: +41% high-intent demo requests, +33% pipeline value. The agency that made "demand gen not lead gen" a category, now with prices on the page so you can qualify yourself out. LinkedIn is the core paid channel in most of its programmes and the creative practice is in-house. The fit is a Series B+ company with a real paid budget and a demand strategy that is not working. Tradeoff: a $14,000 a month starting fee before media rules out most sub-$20M ARR companies, by design.

8. Impactable — LinkedIn first demand with cybersecurity and fintech concentration

US. B2B LinkedIn Ads as the core, with paid search, programmatic and demand creation run off LinkedIn engagement signals. $18M+ B2B ad spend managed, 102+ campaigns. Lacework case study written by LinkedIn itself (6x ROI, 40% more qualified leads, 30% lower CPL); HeyReach reports 20x ROI on the paid media Impactable runs. Pricing not published. Impactable runs LinkedIn as the place that reveals who is engaging, from which company, in what role, and feeds that into every other channel. Its published persona-level CTR and CPC bands (e.g. demand gen directors at 2.1, 4.0% CTR, ~$3.40 CPC) are unusually specific. Thought leader ads sit inside the demand creation practice. Tradeoff: no published pricing, and the Clutch score on the site (3.4) is worth reading the reviews behind.

9. Whyze Labs — expert led video and LinkedIn content for security brands, with published fees

Location not stated; formerly CyberWhyze. Expert on camera video production, ABM campaigns, podcast marketing and distribution, LinkedIn and YouTube channel management, weekly warm list sales intelligence and diagnostic assessments. Cybersecurity and B2B SaaS, with public sector and enterprise listed as coming. Publishes its pricing: a diagnostic from $500 credited against programmes, marketing programmes at $8,500 to $25,000 a month, sales intelligence at $3,000 a month, and ad spend billed separately with an optional 20% management fee. Named clients include Orca Security, Akeyless, Halcyon, Conceal, DirectDefense and BlackLake Security, plus Lenovo, NVIDIA and Intel. The narrowest offer on this page and, besides Kiin, the only one that puts numbers on the site. Tradeoff: this is a video and content engine, not a media buying team, and the 20% of ad spend option is the incentive structure worth asking about before you sign. Its old cyberwhyze.com domain now returns a 404.

10. Understory — paid media, GTM engineering and founder content from one team

US. LinkedIn, Google, Meta, Reddit and X paid media; GTM engineering (Clay enrichment, trigger-based outbound, LinkedIn automation, CRM integration); LinkedIn content for founders; RevOps. 100+ B2B clients from seed to IPO including Clay, Zapier, Expensify, HockeyStack, RB2B, Worldpay. Flat retainers based on services selected; six-month minimum for most engagements, four for smaller companies. Figures not published. The "allbound" model: a paid strategist, a go-to-market engineer and a content writer share one dataset and one target list, so the LinkedIn ads warm the accounts the outbound then works. Understory has said publicly that answer-engine visibility became its largest lead source, and its client list is the strongest on this page for a small team. The HeyReach testimonial is the pointed one: "$50k with no ROI on LinkedIn ads" before Understory, three meetings booked with a fraction of that after. Tradeoff: a six-month minimum and no published fee; the model needs the client to want outbound and content as well as media.

11. Walker Sands — integrated B2B across PR, content, demand and RevOps

Location not stated. Strategy covering research, GTM and brand; strategic communications covering PR, social and influencer relations; creative and content including original research and sales enablement; digital marketing covering paid media, SEO, GEO, automation and email; and revenue operations including CRM implementation and Clay integration. Serves technology, healthcare, manufacturing, professional services consulting, and supply chain and logistics, for growth stage and enterprise B2B. Pricing not published. Named clients include John Deere, KUKA, Paylocity, Semrush, Ensono, e2open, Hub Group, Aspentech and commercetools. Publishes its own B2B Growth Maturity Assessment and a B2B AI Search Visibility Benchmark, which is a genuine signal in a category where most agencies publish opinion. Tradeoff: breadth over channel depth. Paid media is one capability among five practices, no client results with numbers are published, and the enterprise client list sets the expected engagement size.

Side by side

Which of these run LinkedIn, paid search and paid social as one programme

Search captures demand; social creates it. Run them as separate engagements and the cheaper cost per lead column wins the budget every quarter, which removes the demand that search was harvesting, and the decline shows up two quarters later in a channel nobody changed. Of the agencies here, the ones that state paid search and paid social under one owner are Kiin, Directive and Powered by Search, plus Understory, GrowthSpree and Elevation where they appear on this page. The sector specialists tend to lead with content, PR or ABM and attach media to it, which is a different shape and sometimes the better one, depending on whether your category has search demand yet.

The test in a first call: ask which campaign creates demand, which captures it, and how a lead that arrived through the second gets credited to the first. An agency that cannot answer the third part is running two disconnected programmes and calling it full funnel.

Which of these report pipeline rather than MQLs

Stating a pipeline or revenue measure rather than platform reported leads, where each appears on this page: Kiin (influenced pipeline by account in HubSpot or Salesforce), Directive (pipeline, not MQLs), Refine Labs, Powered by Search (sales ready opportunities), Understory (CRM integration), GrowthSpree (CRM tracked pipeline) and Ironpaper (sales accepted leads).

Last click will always under credit the demand creation layer, because a buyer sees a dozen touches over months and then converts on a branded search. So the useful question is not whether an agency reports attribution, it is what they replace last click with. Self reported attribution on the booking form, one free text field asking how the person heard about you, is the most underused measurement method in B2B and the cheapest to add.

Which of these publish their pricing

Almost none, which is normal for the category rather than a mark against anyone in particular. Kiin publishes $2,500 to $9,500 a month with no media mark up. Everyone else on this page quotes on request. Published fees are the cheapest available test of whether an agency’s incentives point at your pipeline or at your media budget, so ask early: what is the fee, is it a percentage of spend, what is the contract length and what is the notice period. The answers are more diagnostic than the case studies.

What goes wrong in cybersecurity specifically

Optimising to engagement

Security is the highest engaging audience in the panel at 3.23% and one of the most expensive to get to a website at $27.46 a click. An engagement optimised campaign will look like the best thing in the account and send almost nobody to the site. Judge on landing page clicks and pipeline.

Targeting the job instead of the stack

Computer and Network Security costs $27.46 a landing page click. Data Security Software Products costs $16.12. Same broad buyer, 41% less per click, because you are describing what they run rather than what their title says.

Gated content as the whole programme

Security buyers will take the report and stay anonymous. That is fine if the report is doing brand work, and a problem if it is the only conversion path. Pair it with a direct route for the minority already in market.

What to budget

Using this sector’s own measured numbers, a $39.71 CPM and $27.46 per landing page click, against the panel’s demo economics of 2.9 demo leads per $1,000 at the median and 6.2 in the top quartile. Media only; agency fees sit on top.

Three things to take from that. At $3,000 a month you can buy reach or you can buy demos, not both, so buy demos and run capture only. Somewhere around $8,000 a month the programme can carry a demand creation layer and a capture layer at the same time, which is the point at which most of the agencies on this page become worth their fee. And the gap between the median and good columns is larger than the gap between the budget rows, which is the whole argument for caring who runs the account: doubling the budget is worth less than moving from median to top quartile execution.

The clicks column and the demo leads column are not a funnel and should not be divided into each other. Landing page clicks are traffic to your site; the demo figures come from the panel’s demo request campaigns, many of which convert inside LinkedIn on a lead gen form and never produce a landing page click at all. Ranges are median to top quartile performance across the panel, not a forecast for your account. A new account with no retargeting pool, no creative library and no conversion tracking will sit below the median for the first quarter regardless of who runs it.

How to choose

1. Decide what you are actually buying. Sector knowledge for messaging and credibility, or channel expertise for media buying and measurement. Most briefs need both and very few agencies are genuinely strong at both, so decide which one you can supply yourself.
2. Ask the credit question. How does a lead that converted on a branded search get credited to the campaign that made the person search in the first place?
3. Check the account list runs through every channel. One audience moved through layers, not five channels running side by side with five reports.
4. Get the number. Fee, media mark up, contract length, notice period. In writing, in the first conversation, before the case studies.
5. Be honest about your category. If demand already exists and you are simply not capturing it, buy capture and skip the rest until you are.
6. Agree what month one looks like. Delivery and cost per landing page click, not pipeline. An agency that promises pipeline in month one is either selling capture or selling nothing.

Frequently asked questions

How much do cybersecurity marketing agencies cost?

Wider than most categories, because the page mixes PR firms with media buyers. Whyze Labs publishes $8,500 to $25,000 a month for programmes plus $3,000 for sales intelligence; Kiin publishes $2,500 to $9,500 a month with no media mark up; OTReniX indicates $5,000 to $25,000 in its FAQ; Merritt Group and the rest quote on request. Decide whether you are buying analyst relations, content production or media buying before you compare any two numbers on this page.

Why do security campaigns look brilliant and convert nothing?

Because security is the highest engaging audience in our panel and one of the most expensive to get to a website. Computer and Network Security engages at 3.23%, higher than any other technology audience, and costs $27.46 per landing page click against a $17.54 panel median. An engagement optimised campaign will be the best looking line in your account and send almost nobody to the site. Judge security campaigns on landing page clicks and pipeline, never on engagement rate.

Can we reach the same buyer more cheaply?

Often, yes, by describing the stack rather than the job. Targeting Computer and Network Security costs $27.46 a landing page click. Targeting Data Security Software Products costs $16.12, which is 41% less for a broadly overlapping buyer, on a 48 account sample. Test the product category facet against the security function facet before you accept the sector premium as fixed.

Should we gate the threat report?

Gate it if it is doing brand and list work, and do not make it the only conversion path. Security buyers will read the report and stay anonymous, which is rational behaviour from people whose job is not leaking information. Run a direct route alongside it for the minority already in market. We do not publish a security specific cost per lead because we do not hold enough security lead campaigns to do so honestly; the nearest reliable figures are the technology ones on this page, and security buyers download more and commit later than that average.

Do we need an agency that understands security, or one that understands media?

This is the vertical where sector knowledge matters most, because security buyers detect a vendor who does not understand the threat model within one sentence. But sector fluency is a content and messaging requirement, not a media buying one. Several good programmes pair a security content specialist with a channel team. What does not work is a media buyer writing security copy.

What should the agency measure?

Landing page clicks rather than LinkedIn’s default click field, which in a 3.23% engagement audience overstates traffic dramatically. Influenced pipeline by account in the CRM, since security deals involve a committee and a procurement process. And a self reported attribution field on the booking form, because the analyst report, the conference and the ad all get erased by a last click model.

How long before a security programme produces pipeline?

Longer than the B2B average. Security cycles are governed by budget calendars, compliance deadlines and incidents, none of which your campaign controls. Expect capture to work inside a month where there is an active project, and demand creation to take two to three quarters. The programmes that fail are the ones judged on cost per lead in month two and rebuilt before the first cycle completed.

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