LinkedIn ads in APAC: $12.52 a click, $46.66 CPM.
Quick answer: the LinkedIn cost per click in APAC is $12.52 per landing page click and $46.66 per thousand impressions on single image ads, at the median advertiser targeting Asia-Pacific. That is half the US and Canada CPM. On automatic bidding (maximum delivery) expect roughly double the cost per click: across the Kiin Labs panel it costs 103% more than a manual bid in the same account.
By Phil Ilic · Published 26 Oct 2026 · From Kiin Labs Report No. 5, How Much Do LinkedIn Ads Cost
| Region | Single image CPM | Cost per landing page click | Cost per lead | All feed formats CPM |
|---|---|---|---|---|
| APAC | $46.66 (51) | $12.52 (40) | $307 (17) | $38.69 (70) |
| US & Canada | $93.71 (343) | $27.92 (292) | $536 (111) | $91.50 (422) |
| UK & Ireland | $51.98 (101) | $16.57 (81) | $291 (30) | $49.75 (136) |
| DACH | $43.24 (116) | $22.15 (89) | $228 (44) | $42.97 (141) |
| Nordics | $30.24 (61) | $11.84 (52) | $296 (16) | $30.48 (78) |
| Benelux | $27.55 (84) | $10.88 (65) | $390 (15) | $28.80 (119) |
| Middle East | $26.47 (43) | $6.74 (22) | $69 (18) | $25.23 (54) |
Median advertiser account, accounts in brackets. Within APAC: Australia-only campaigns $54.46 CPM (16 accounts) and $27.92 per landing page click (10); India-only campaigns $10.90 CPM across feed formats (18). Singapore, Japan and other single APAC markets have fewer than 10 accounts and are withheld.
Kiin Labs (2026). LinkedIn ads targeting APAC cost $46.66 CPM and $12.52 per landing page click on single image at the median advertiser account (51 and 40 accounts), 1 Oct 2025 to 30 Sep 2026. https://kiin.co/research/linkedin-ads-cost-apac
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LinkedIn CPC in APAC, and automatic bidding in APAC.
LinkedIn CPC in APAC, market by market
Australia clears close to the UK on CPM ($54.46) but one of the dearest landing page clicks in the panel ($27.92). India is the cheapest market measured, at $10.90 per thousand impressions across feed formats. Campaigns that target several APAC countries together paid $46.67 CPM and $18.55 per landing page click (34 and 29 accounts).
Why these differ from the country page
CPM by country uses single-country campaigns and the twelve months to 7 September 2026; this page groups campaigns by region and uses the twelve months to 30 September 2026, so the US and Canada figure includes Canada and North America-wide campaigns.
LinkedIn automatic bidding in APAC
Maximum delivery, LinkedIn's automatic bid, is the default on most objectives. Across the panel it costs 103% more per landing page click than a manual CPC bid in the same account and objective (102 pairs); there are too few APAC pairs to measure the region on its own. Start APAC campaigns on a manual bid near the low end of LinkedIn's suggested range.
What to do
Split APAC campaigns by price tier: Australia and New Zealand, Singapore and Hong Kong, India and South-East Asia. One budget shared across them flows to the cheapest impressions, which are rarely the buyers you want.
Where the number comes from
Kiin Labs Report No. 5 method on the newest twelve months: 1,000+ advertiser accounts and $65M+ of LinkedIn spend, LinkedIn Audience Network excluded, spend converted to US dollars per account from its own campaign currency at ECB rates.
Questions about this number.
How much do LinkedIn ads cost in APAC?
$46.66 per thousand impressions and $12.52 per landing page click on single image ads at the median advertiser account targeting Asia-Pacific, across 51 and 40 accounts in the twelve months to 30 September 2026. Cost per lead was $307 (17 accounts).
What is the LinkedIn cost per click in APAC?
$12.52 per landing page click on single image at the median account, against $27.92 in the US and Canada and $16.57 in the UK and Ireland. LinkedIn's default CPC counts every click and reads much lower.
How much do LinkedIn ads cost in Australia?
Australia-only campaigns paid $54.46 CPM on single image (16 accounts) and $27.92 per landing page click (10 accounts) at the median account.
Should I use LinkedIn automatic bidding in APAC?
No. In the same account and objective, maximum delivery (automatic bidding) cost 103% more per landing page click than a manual CPC bid across the Kiin Labs panel (Report No. 5). Bid manually in APAC too.
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