How it is ordered. Agencies are ranked, with Kiin at number 1 (see "The ranking"). Each also has a "best for" label, and the full entries are grouped by that need. By the way, this is our list, and we've put ourselves first.
Criteria. What the agency actually does on LinkedIn (ads, content, outreach or a mix), whether it reports landing page clicks or LinkedIn's total click figure, pricing transparency, and verifiable credentials such as partner status, named clients and published results.
Sources. Each agency's own website (services, pricing and case study pages), its LinkedIn company page and public client reviews. Where an agency does not publish something, the table says "not published"; that means we could not find it, not that it does not exist.
Kiin is a LinkedIn-led B2B paid media agency. Its entry uses the same format and has a tradeoff like everyone else. Nobody paid to be included.
Last checked: 3 November 2026. Spot something out of date? Email [email protected] and we will fix it.
The ranking
Our list, ranked. Kiin publishes this list and is at number 1; the full entries further down are grouped by what each agency is best for.
- Kiin: LinkedIn-led paid media for sales-led B2B SaaS, with founder content and outbound off the same data
- DowSocial: getting thought leader ads live at a fixed price, or training your team to run them
- Fill My Funnel: a London LinkedIn-only specialist with a candid commitment model
- Linkads: LinkedIn-only management in France with published monthly prices
- Searchlab: Dutch LinkedIn Ads with ABM audiences built from the CRM
- AdConversion: B2B SaaS spending $25k+ a month that wants media, creative and CRO priced by the line
- Ginger Digital: UK SMEs that want LinkedIn and Google Ads from one small team
- B2Linked: pure LinkedIn Ads tenure
- Impactable: LinkedIn Ads with paid search and programmatic retargeting around it
- KlientBoost: LinkedIn plus Google plus conversion rate optimisation from one large team
- Rampiq: LinkedIn pipeline programmes tied to AI-search visibility
- Giraffe Social: established B2B teams that need company page, executive and employee LinkedIn content working together
- Linkedist: personal branding and executive content in Europe
- Sculpt: organic and paid B2B social run together
- Cleverly: low-cost LinkedIn Ads attached to an outbound programme
- COSEOM: multilingual LinkedIn Ads written natively in six languages
- GrowthLane: early-stage B2B SaaS on a published tiered retainer
- The Growth Syndicate: a fractional growth team with LinkedIn Ads inside, on hourly rates
The shortlist by need
- LinkedIn Ads with search, CRO or other channels attached: AdConversion, Ginger Digital, Impactable, Kiin, KlientBoost, Rampiq
- A LinkedIn Ads specialist: B2Linked, DowSocial, Fill My Funnel, Linkads, Searchlab
- Organic content, personal branding and B2B social: Giraffe Social, Linkedist, Sculpt
- LinkedIn ads bolted onto outbound: Cleverly
- A fractional or multi-channel growth team with LinkedIn inside: COSEOM, GrowthLane, The Growth Syndicate
"LinkedIn marketing agency" is searched by people who want different things. Ads-led agencies run Campaign Manager (thought leader ads, retargeting, conversation ads, lead gen forms) and are measured on pipeline. Content-led agencies run company page and executive content, personal branding and employee advocacy, measured on followers, impressions and inbound. Outreach-led agencies send connection requests and InMail sequences and are measured on meetings booked. Decide which you are buying before you compare prices: a £3,000 ads retainer and a £3,000 ghostwriting retainer are not competitors. If you only want the paid side compared, see best LinkedIn Ads agencies.
Comparison table
Facts only, no scores. Each row comes from the agency's own site or public profile.
| Agency | HQ / markets | Channels | Published pricing or minimum | Typical client | Standout proof |
|---|---|---|---|---|---|
| Kiin | London; UK, Europe, US | LinkedIn, Google, Meta, Reddit | $2,500 to $5,500/mo; about $5,000/mo ad spend | Sales-led B2B SaaS | Storysnap $3M+ influenced pipeline; Lumi AI CPL $455 to $176 |
| AdConversion | US | LinkedIn, Google, Meta; creative, CRO, RevOps | From $8,600/mo (for $25k+ spend); AI product from $2,500 | B2B SaaS spending $25k+/mo | Line-by-line published pricing |
| B2Linked | US | LinkedIn Ads only | Not published | B2B on LinkedIn | Over a decade LinkedIn-only; podcast |
| Cleverly | California | LinkedIn ads, outreach, cold email, SDRs | $999 / $1,999 / $2,999 a month by spend tier | Small budgets | Lists Uber, PayPal, Google as clients |
| COSEOM | Barcelona, San Francisco, Bangkok | Google, Microsoft, LinkedIn, Meta; six languages | Not published | International B2B and B2C | LinkedIn Ads cost calculator; founded 2008 |
| DowSocial | UK | LinkedIn; thought leader ads | £995 training; £1,299 set-up; £2,750 Kickstart | UK B2B, any size | Trained Google, Meta, Vodafone teams |
| Fill My Funnel | London W2 | LinkedIn Ads only; white-label | Typically £3k to £4k/mo for 4 to 6 months | UK SMEs and scale-ups | 150+ companies; Asana, ACCA Global, Prolific |
| Ginger Digital | Lambourn, Berkshire | LinkedIn, Google, YouTube, Bing, video | Budget guidance £500 to £2,000/mo | UK SMEs | Fujitsu, BSI Group, Korn Ferry |
| Giraffe Social | Portsmouth, UK | LinkedIn content, employee advocacy, paid social | Social retainers from about £2,000/mo + VAT | Established B2B teams | SAP Taulia executive and advocacy programme |
| GrowthLane | Not published | Google, LinkedIn, Meta; SEO, content, ABM | $750 / $1,950 / $4,000 a month | Early-stage B2B SaaS | Three published tiers |
| Impactable | US | LinkedIn core; search, Meta, programmatic, outreach | Not published | Cybersecurity, SaaS, financial services | Lacework, HeyReach case studies |
| KlientBoost | US | LinkedIn, Google, CRO, SEO, email | $5,000+/mo media minimum; 3 to 6 month term | Growth-stage companies | Airbnb, Segment, Juniper Networks |
| Linkads | France | LinkedIn only | €1,890 to €2,490/mo, published | French and francophone B2B | €5M+ LinkedIn Ads managed; 50+ clients since 2023 |
| Linkedist | Europe | LinkedIn personal branding, content, ads | Not published | Founders and executives | Detra Solar, CloudVisor, WhiteBridge.ai |
| Rampiq | US | LinkedIn, AI-search visibility | Not published | B2B tech and SaaS | Six-year clients: 313 Group, Case IQ |
| Sculpt | Iowa City, IA | Organic and paid B2B social, influencer, video | Not published | Mid-market and enterprise B2B | KnowBe4, Monotype, Loom |
| Searchlab | Netherlands | LinkedIn, Google; CRM-built ABM lists | Fixed prices on request; €1,500/mo media minimum | Dutch B2B with ABM plans | 4.7 on Google (19 reviews) |
| The Growth Syndicate | Amsterdam | Fractional growth team; LinkedIn among channels | Hourly with monthly minimum, on request | €1M to €20M ARR European companies | Nobel €1.5M inbound pipeline |
What the agencies on this list charge
11 of the 18 agencies here publish a fee, price or minimum. Media spend is on top in every case.
- Kiin: $2,500 to $5,500/mo; about $5,000/mo ad spend
- AdConversion: From $8,600/mo (for $25k+ spend); AI product from $2,500
- Cleverly: $999 / $1,999 / $2,999 a month by spend tier
- DowSocial: £995 training; £1,299 set-up; £2,750 Kickstart
- Fill My Funnel: Typically £3k to £4k/mo for 4 to 6 months
- Ginger Digital: Budget guidance £500 to £2,000/mo
- Giraffe Social: Social retainers from about £2,000/mo + VAT
- GrowthLane: $750 / $1,950 / $4,000 a month
- KlientBoost: $5,000+/mo media minimum; 3 to 6 month term
- Linkads: €1,890 to €2,490/mo, published
- Searchlab: Fixed prices on request; €1,500/mo media minimum
Price on a call: B2Linked, COSEOM, Impactable, Linkedist, Rampiq, Sculpt, The Growth Syndicate. Ask each for the fee, whether it is a percentage of spend, the contract length and the notice period.
The agencies, by what they are best for
Best for LinkedIn Ads with search, CRO or other channels attached
B2B companies that want LinkedIn run alongside Google, Meta or landing page work by the same team.
1. Kiin
Best for LinkedIn-led paid media for sales-led B2B SaaS, with founder content and outbound off the same data
Kiin runs managed LinkedIn Ads, founder content written to run as thought leader ads, and signal-based outbound fed by ad engagement, with Google, Meta and Reddit in the full paid media tier. Reporting is on landing page clicks and pipeline from your CRM.
Named results: Storysnap, $3M+ influenced pipeline and $1.28M closed won; Lumi AI, blended CPL from $455 to $176. All results: case studies. Service page: how Kiin runs LinkedIn Ads.
Tradeoff: we only work with B2B. If you want organic content without ads behind it, a transactional product with a short cycle, or a small media budget, an agency in another group is a better fit.
6. AdConversion
Best for B2B SaaS spending $25k+ a month that wants media, creative and CRO priced by the line
AdConversion lets you buy media, creative and CRO as separate published lines. The education arm suits an in-house marketer who wants to keep learning.
Tradeoff: The $8,600 fee is for accounts spending $25k+ a month; below that you are routed to the $2,500 AI product, which is software plus coaching rather than a managed account.
7. Ginger Digital
Best for UK SMEs that want LinkedIn and Google Ads from one small team
Ginger Digital runs LinkedIn alongside Google, YouTube and Bing with video made in-house. Named clients include Fujitsu, BSI Group, Korn Ferry and Hampshire Trust Bank, and its budget guidance is the lowest on this page.
Tradeoff: At £500 to £2,000 a month in media you are running one campaign, not a funnel: right for an SME testing the channel, wrong for a SaaS company that needs thought leader ads, retargeting and conversion layers together.
9. Impactable
Best for LinkedIn Ads with paid search and programmatic retargeting around it
Impactable positions on "pipeline engineering", with LinkedIn as the hub and search, programmatic and outreach around it. It is deepest in cybersecurity, SaaS and financial services; Lacework and HeyReach are its published case studies.
Tradeoff: No published pricing, and outside its core verticals the advantage narrows.
10. KlientBoost
Best for LinkedIn plus Google plus conversion rate optimisation from one large team
KlientBoost pairs LinkedIn Ads with CRO and Google, publishes several hundred case studies and reports hitting 83% of client goals in Q2 2026. Named clients include Airbnb, Segment and Juniper Networks.
Tradeoff: LinkedIn is one service line inside a 100-person agency; if you want a specialist who runs nothing else, this is the wrong shape.
11. Rampiq
Best for LinkedIn pipeline programmes tied to AI-search visibility
Rampiq's position is that cold segments do not convert and warming comes first; it states that 95% of the LinkedIn campaigns it audits fail because they target people who do not know the brand. Pairing paid LinkedIn with getting cited in AI answers is a distinctive combination.
Tradeoff: No pricing, and thought leader ads sit inside a broader programme rather than as a product of their own.
Best for a LinkedIn Ads specialist
Companies that want paid LinkedIn run by people who do little or nothing else.
8. B2Linked
Best for pure LinkedIn Ads tenure
AJ Wilcox has run LinkedIn Ads and nothing else for over a decade, with the best-known podcast in the category. If the thing you care about most is how long the agency has done exactly this, B2Linked has a lot of it.
Tradeoff: LinkedIn Ads only, by design: no content or outreach, and Google or Meta would be a second vendor.
2. DowSocial
Best for getting thought leader ads live at a fixed price, or training your team to run them
DowSocial publishes fixed prices for getting thought leader ads live and offers to teach your team instead of running the account. The fit is a company that wants the first campaign built properly and then run in-house.
Tradeoff: A small specialist: the managed retainer is on request and no client results are published.
3. Fill My Funnel
Best for a London LinkedIn-only specialist with a candid commitment model
Fill My Funnel does LinkedIn Ads and nothing else. Named clients include Asana, ACCA Global and Prolific, and its FAQ is direct that a LinkedIn programme needs a four to six month starting engagement.
Tradeoff: LinkedIn only, so no content, outbound or second channel, and pricing is FAQ guidance rather than a published rate card.
4. Linkads
Best for LinkedIn-only management in France with published monthly prices
A small senior collective with published prices, no percentage of media, and ABM targeting and founder ghostwriting as named services. The fit is a French or francophone B2B company that wants a specialist.
Tradeoff: Young (2023) and French-language first; an English-speaking team running pan-European campaigns should check who would work the account.
5. Searchlab
Best for Dutch LinkedIn Ads with ABM audiences built from the CRM
Searchlab sets out a full-funnel structure (thought leader ads for awareness, sponsored content mid-funnel, lead gen forms and message ads for conversion) and links the CRM so pipeline is reported rather than leads.
Tradeoff: Dutch-market first, the reviews and cases are domestic, and the fixed prices are given on a call.
Best for organic content, personal branding and B2B social
Companies whose problem is that nobody posts and the company page is quiet, measured on reach and inbound before pipeline.
12. Giraffe Social
Best for established B2B teams that need company page, executive and employee LinkedIn content working together
For SAP Taulia, Giraffe brought the company page, bespoke strategies for five executives and employee advocacy into one LinkedIn programme, with an approval process for financial sector content (case study).
Tradeoff: A broader social specialist rather than a LinkedIn Ads agency, and the published SAP Taulia case does not report attributed pipeline.
13. Linkedist
Best for personal branding and executive content in Europe
A LinkedIn marketing agency in the content sense: profile and personal-brand programmes for founders and executives, content creation, workshops and audits, with ads alongside. Published results are follower and impression growth (Detra Solar, CloudVisor, WhiteBridge.ai) rather than pipeline.
Tradeoff: Measured on followers and impressions; if you need pipeline attribution, an ads-led agency is the better fit and Linkedist the content layer beside it.
14. Sculpt
Best for organic and paid B2B social run together
Josh Krakauer's agency has done "100% B2B social" since 2012: company page content, community management, executive and employee programmes, B2B influencer campaigns and paid social, with video in-house. Named clients: KnowBe4, Monotype, Remote, Loom, Blend and Netscout.
Tradeoff: Breadth: paid LinkedIn is one of five paid platforms, so expect social-team depth rather than Campaign Manager depth.
Best for LinkedIn ads bolted onto outbound
Companies whose main need is meetings from outreach, with a small LinkedIn ads budget alongside.
15. Cleverly
Best for low-cost LinkedIn Ads attached to an outbound programme
Cleverly is primarily an outbound business, with a LinkedIn Ads product priced by ad-spend tier. Its site lists Uber, PayPal and Google among clients, and the rate card is fully published.
Tradeoff: The ads product is priced as an add-on to outbound; at $999 a month for $3,000 of spend, ask how much senior attention the account gets. If LinkedIn Ads is the main event, look at the ads-led groups.
Best for a fractional or multi-channel growth team with LinkedIn inside
Companies that want broader marketing help, with LinkedIn as one lever rather than the whole engagement.
16. COSEOM
Best for multilingual LinkedIn Ads written natively in six languages
For a company selling into several European markets at once, campaigns are written and managed in the buyer's language rather than translated. The free LinkedIn cost calculator is a useful sanity check before any agency call.
Tradeoff: An international paid media generalist: LinkedIn is one channel and B2C clients sit alongside B2B.
17. GrowthLane
Best for early-stage B2B SaaS on a published tiered retainer
One of very few agencies that names three price tiers. Its FAQ is candid about timelines: paid channels show early signal in two to four weeks and pipeline lift compounds over 60 to 90 days, with thought leader ads inside the paid social work.
Tradeoff: At $750 to $4,000 a month you are buying a small amount of senior time, not a team; the site reads as a solo or very small operator.
18. The Growth Syndicate
Best for a fractional growth team with LinkedIn Ads inside, on hourly rates
Not a LinkedIn agency but a fractional marketing team that runs LinkedIn Ads as one of its levers. Published results: €1.5M of inbound pipeline for Nobel and 10+ enterprise deals from ABM for Rapid Circle.
Tradeoff: Breadth over depth on LinkedIn specifically, and hourly pricing rewards clear scoping.
Three kinds of LinkedIn marketing agency
"LinkedIn marketing agency" is searched by people who want three different things, and the agencies that rank for it are three different businesses:
- Ads-led — Campaign Manager: thought leader ads, retargeting, conversation ads, lead gen forms. Measured on pipeline. This is what Kiin, B2Linked, Impactable, Fill My Funnel and KlientBoost do.
- Content and brand-led — organic company page and executive content, personal branding, ghostwriting, employee advocacy. Measured on followers, impressions and inbound. Sculpt and Linkedist.
- Outreach-led — connection requests, InMail sequences, appointment setting, often with ads attached. Measured on meetings booked. Cleverly.
Decide which of the three you are buying before you compare prices. A £3,000-a-month ads retainer and a £3,000-a-month ghostwriting retainer are not competitors.
What good looks like before you hire anyone
Any agency on this list will send you a case study. Ask instead what their accounts look like against the platform. From LinkedIn Ads benchmarks 2026, built on Kiin Labs' study of 464 accounts:
| Metric (medians) | Value | Ask the agency |
|---|---|---|
| Landing page CTR | 0.46% | "Do you report this or total CTR?" |
| Cost per landing page click | $14.71 (good: $8.37) | "What is your median across accounts?" |
| CPM | $65 (good: $36) | "How do you set bids?" — 55% of cost per click is CPM |
| True account frequency | 9.5 (campaigns report 3.5) | "How do you measure frequency across campaigns?" |
An agency that cannot engage with these numbers is reporting to you from the platform's default view, which is the view the platform designed.
By stage, budget, channel and reporting
Most "best LinkedIn marketing agency" questions are really "best for a company like mine": a Series A SaaS spending $8,000 a month needs a different agency from a Series C spending $150,000, and a twelve-month enterprise sales cycle needs different reporting from a self-serve product. The table pulls what each agency states about the stage it serves, its budget floor, the channels it runs (including LinkedIn CTV, programmatic and Reddit where stated) and what it reports on, so the shortlist can be filtered before a single call.
| Agency | Stage served | Budget floor | Channels | Reporting standard |
|---|---|---|---|---|
| Kiin | Seed to Series C and enterprise, sales-led B2B SaaS and B2B; $6,500+ ACV, 3 to 9 month cycles | $4,000 to $300,000+ a month media; fee from $2,500 to $5,500, published (covers up to $10,000 a month media per platform; stepped tiers above) | LinkedIn (thought leader, conversation, lead gen forms, LinkedIn CTV), Google, Meta, Reddit; signal-based outbound | Landing page clicks and pipeline in HubSpot or Salesforce; benchmarked against 1,000+ accounts |
| B2Linked | Any B2B; LinkedIn only | Not published | LinkedIn only | Not stated |
| Impactable | B2B, cybersecurity and fintech depth | Not stated | LinkedIn core; search, Meta, programmatic; outreach | LinkedIn CAPI-certified; DemandSense |
| Fill My Funnel | UK SMEs and scale-ups | £3,000 to £4,000 a month for 4 to 6 months | LinkedIn only; white-label | Not stated |
| KlientBoost | Growth-stage, any B2B | $5,000+ a month media; 3 to 6 month term | Google, LinkedIn, CRO, SEO, email | Goal-based; free resources if pacing behind |
| Sculpt | Mid-market and enterprise B2B brands | Not stated | LinkedIn, Meta, TikTok, Reddit, Google; organic social | Social and brand metrics |
| Linkedist | B2B, LinkedIn organic and paid | Not published | LinkedIn organic and paid; AI-search optimisation | Not stated |
| Cleverly | Small budgets | $999 to $2,999 a month (to $20k spend) | LinkedIn ads, outreach, cold email, SDRs | Leads |
| Ginger Digital | UK SMEs | £500 to £2,000 a month guidance | LinkedIn, Google, YouTube, Bing, paid social | Not stated |
Seed and Series A ($4,000 to $15,000 a month in media): pick an agency with a published fee and no percentage of spend, because a percentage fee on a small budget buys almost no senior time. Kiin, Gripped, Fill My Funnel, Hey Digital, GrowthSpree and Cleverly all take accounts at this size. Series B ($15,000 to $50,000): the account is large enough for a full funnel across LinkedIn, Google and Meta, and the question becomes who reports pipeline attribution from the CRM rather than platform conversions; Kiin, Omni Lab, Impactable, Understory and YOYABA are built for this band. Series C, enterprise and large budgets ($50,000+ and multi-region): Refine Labs, Directive, Transmission and The Marketing Practice have the team size and board-level reporting; Kiin runs accounts into the hundreds of thousands a month on published stepped tiers (never a percentage of spend), so is a fit here too. Long or complex sales cycles (six to eighteen months): favour agencies that report sales-accepted pipeline and run ABM alongside media (Ironpaper, Elevation, the enterprise ABM specialists), or a LinkedIn-first programme that warms named accounts before outbound (Kiin, Impactable).
Full-funnel B2B support, agency by agency
“Full-funnel” is the phrase buyers reach for after a LinkedIn agency has run bottom-of-funnel lead gen forms at a cold audience for six months and called the result pipeline. On LinkedIn specifically it means three things running together: demand creation (thought leader ads, video, document ads to people who are not looking yet), a warmed middle (retargeting by engagement depth, conversation ads to engaged accounts, outbound off the same list), and capture (lead gen forms, search, anything converting existing intent) — reported as one pipeline number rather than three dashboards.
Cells below come from each agency's own stated scope. Where an agency does not publish a reporting standard, the cell says so.
| Agency | Demand creation | Warmed middle | Capture | Reporting standard | Channels beyond LinkedIn |
|---|---|---|---|---|---|
| Kiin | Yes | Yes | Yes | Pipeline in HubSpot or Salesforce | Google, Meta, Reddit, CTV |
| B2Linked | Yes | Yes | Yes | Not stated | LinkedIn only |
| Impactable | Yes | Outreach | Yes | CAPI-certified; DemandSense | Search, Meta, programmatic |
| Fill My Funnel | Yes | Not stated | Not stated | Not stated | LinkedIn only |
| KlientBoost | Yes | Email and CRO | Yes | Goal-based | Google, SEO, email |
| Sculpt | Yes | Yes | Partial | Social and brand metrics | Meta, TikTok, Reddit, Google |
| Linkedist | Yes | Not stated | Not stated | Not stated | AI-search optimisation |
| Cleverly | Partial | Yes | Yes | Leads | Cold email, SDRs |
| Ginger Digital | Yes | Not stated | Yes | Not stated | Google, YouTube, Bing |
Reading it: the honest split is between agencies that only run LinkedIn and agencies that run LinkedIn as part of a funnel. B2Linked and Fill My Funnel are LinkedIn-only by design, which is a strength if LinkedIn is definitively where your buyers are and a limitation if capture needs to happen on search. Kiin, Impactable and KlientBoost state channels either side of LinkedIn plus a reporting standard. Cleverly is outreach-led rather than demand-led. Only two agencies here publish a pipeline-level reporting standard rather than a lead or engagement metric: Kiin (landing page clicks through to pipeline in HubSpot or Salesforce) and Impactable (LinkedIn CAPI with DemandSense).
One thing worth checking on any of them: ask whether they report LP CTR (landing page clicks ÷ impressions) or plain CTR. Plain CTR on LinkedIn counts likes, comments and company-page clicks as engagement, so a feed ad can show a healthy CTR while sending almost no one to your site. It is the fastest way to tell whether an agency reads the platform properly.
Which of these do content promotion across LinkedIn and Reddit
LinkedIn marketing is usually sold as advertising, and the higher leverage version is distribution: taking content that already works organically and putting budget behind it, rather than producing creative that was built to be an ad. Thought leader ads exist precisely because content that does not look like advertising outperforms content that does.
Agencies here with a stated content distribution or amplification practice: Kiin (LinkedIn and Reddit distribution against a named account list, plus a content promotion service), Sculpt (organic and paid B2B social run together), Linkedist (personal branding, content and ads), DowSocial (thought leader ads as the stated specialism), Linkads (executive ghostwriting as an add on) and AdConversion (creative priced as its own line).
Reddit is the channel most often missing from a LinkedIn programme and the most useful complement to it, because it reaches technical buyers who have opted out of LinkedIn entirely and it costs a fraction of LinkedIn’s CPM. The catch is that it punishes anything that reads like an advert, so it only works where the content was genuinely useful to begin with.
Which of these do personalisation at scale
Personalisation at scale in B2B means one of three quite different things, and it is worth establishing which one an agency means before you buy it. Creative personalisation varies the message by segment, industry or job function, which mostly needs production capacity. Account level personalisation serves different content to named target accounts, which needs a real account list and matched audiences. Signal based personalisation changes the message based on what that company has already engaged with, which needs the ad data and the CRM connected.
On this page: Kiin runs the third, feeding company level engagement data into retargeting layers and outbound off one dataset. Impactable runs LinkedIn as the signals hub for a multi channel programme and publishes persona level CTR and CPC bands. Searchlab builds target lists from the CRM for ABM. AdConversion and Linkads sell the creative production that the first version requires.
The version that fails is the one where personalisation means merge tags. If the only thing changing between variants is a company name in the headline, you have bought production work rather than a strategy.
Which LinkedIn format actually delivers the click
Thought leader ads are the format most agencies on this page will recommend first. The panel supports that, but not for the reason usually given.
| Format | Landing page CTR | Paired comparison |
|---|---|---|
| Thought leader ads | 0.449% | within the same accounts |
| Company page sponsored content | 0.441% | within the same accounts |
On landing page click through rate the two are effectively level. The case for thought leader ads is not that they drive more traffic per impression, it is that they reach further per pound and produce engagement that feeds retargeting. Any agency telling you thought leader ads double your click rate is overselling a real format. Paired within account, so the comparison is not distorted by which advertisers chose which.
The inbox formats, and what they really cost
| Measure | Median | Base |
|---|---|---|
| Conversation ad cost per lead | $200 | 263 accounts, $7.7M |
| Message ad sends measured | 26.2 million | panel-wide |
| Cost per demo request, inbox placement | $431 | demand capture study |
| Cost per call request, inbox placement | $327 | demand capture study |
Conversation ads are the most underused format on LinkedIn and the one with the widest spread between best and worst accounts. The lever is the audience, not the bid: retargeting pools beat uploaded lists consistently, and bidding higher buys almost nothing. If an agency proposes conversation ads to a cold list at a high bid, that is the combination the data likes least.
Figures are medians across advertiser accounts from our own panel: 1,000+ advertiser accounts, 22,942 campaigns and $65M+ of measured LinkedIn spend across 1.34 billion impressions in the twelve months to 7 September 2026. Never pooled totals. LinkedIn Audience Network delivery excluded.
How to choose
- Decide whether you are buying ads, content or outreach. They are priced differently, measured differently and fail differently.
- Ask: do you report clicks or landing page clicks? LinkedIn's default click field counts likes, comments and profile clicks; an agency that does not know the difference has been reporting inflated numbers.
- Ask to see a mid-funnel campaign. Look for a retargeting layer segmented by engagement depth.
- Ask whether the fee is a percentage of spend. A percentage pays the agency more for spending more of your money.
- Ask who works on your account, and how they connect spend to pipeline. More in how to choose a LinkedIn Ads agency.