LinkedIn Ads Benchmarks 2026 (whole panel) · 66 tables · page
- the headline table every metric median good exceptional
- whole panel benchmarks every format every objective
- whole panel benchmarks every format every objective 2
- whole panel benchmarks every format every objective 3
- ctr benchmarks
- cost per click benchmarks
- cost per click benchmarks 2
- cpm benchmarks
- cpm benchmarks 2
- cpm benchmarks 3
- cpm benchmarks 4
- engagement rate benchmarks
- engagement rate benchmarks 2
- cost per lead benchmarks
- cost per lead benchmarks 2
- cost per lead benchmarks 3
- cost per lead benchmarks 4
- cost per lead benchmarks 5
- cost per lead benchmarks 6
- cost per lead benchmarks 7
- cost per lead benchmarks 8
- cost per lead benchmarks 9
- cost per lead benchmarks 10
- cost per lead benchmarks 11
- cost per lead benchmarks 12
- cost per lead benchmarks 13
- conversation and message ad benchmarks
- conversation and message ad benchmarks 2
- conversation and message ad benchmarks 3
- conversation and message ad benchmarks 4
- conversation and message ad benchmarks 5
- conversation and message ad benchmarks 6
- lead gen form benchmarks completion open rate opens per lead
- lead gen form benchmarks completion open rate opens per lead 2
- lead gen form benchmarks completion open rate opens per lead 3
- lead gen form benchmarks completion open rate opens per lead 4
- video ad benchmarks
- whole panel video view rate completion and cost per view
- if the goal is the watch objective and optimisation paired w
- video views objective by optimisation and audience size whol
- frequency and fatigue benchmarks
- frequency and fatigue benchmarks 2
- reach and penetration benchmarks
- reach and penetration benchmarks 2
- benchmarks by ad format
- whole panel by format
- whole panel by format 2
- whole panel by format 3
- benchmarks by objective
- whole panel by objective
- whole panel format objective
- benchmarks by region us uk europe
- whole panel by region
- whole panel by region 2
- whole panel by region 3
- benchmarks by industry cpm ctr cost per click
- benchmarks by audience size audience type seniority and comp
- benchmarks by audience size audience type seniority and comp 2
- benchmarks by audience size audience type seniority and comp 3
- benchmarks by audience size audience type seniority and comp 4
- whole panel audience type cold audience size seniority and c
- whole panel audience type cold audience size seniority and c 2
- whole panel audience type cold audience size seniority and c 3
- whole panel audience type cold audience size seniority and c 4
- paired comparisons what moves the numbers inside one account
- kiin operating ranges
How much do LinkedIn ads cost in 2026 · 10 tables · page
- the headline numbers
- cpc cost per click and the click that counts
- cost per lead per send and per meeting
- linkedin ads cost by ad format
- linkedin ads cost by objective
- linkedin ads cost by country and region
- linkedin ads cost by industry
- linkedin ads cost by audience
- minimum budget and what to actually spend
- what drives the cost up and how to bring it down
Benchmarks by audience: hub · 1 tables · page
HR audiences · 8 tables · page
- the expected case with ranges
- by ad format
- lead gen forms completion and cost per lead
- by seniority targeted
- by company size targeted
- the uk cut
- who actually sees the ads
- audience size and frequency
IT and engineering audiences · 9 tables · page
- the expected case with ranges
- by ad format
- lead gen forms completion and cost per lead
- by seniority targeted
- by company size targeted
- uk and us
- who actually sees the ads
- who actually sees the ads 2
- audience size and frequency
Finance audiences · 9 tables · page
- the expected case with ranges
- by ad format
- lead gen forms completion and cost per lead
- by seniority targeted
- by company size targeted
- uk and us
- who actually sees the ads
- who actually sees the ads 2
- audience size and frequency
Marketing audiences · 9 tables · page
- the expected case with ranges
- by ad format
- lead gen forms completion and cost per lead
- by seniority targeted
- by company size targeted
- uk and us
- who actually sees the ads
- who actually sees the ads 2
- audience size and frequency
Sales audiences · 9 tables · page
- the expected case with ranges
- by ad format
- lead gen forms completion and cost per lead
- by seniority targeted
- by company size targeted
- uk and us
- who actually sees the ads
- who actually sees the ads 2
- audience size and frequency
C-suite and founder audiences · 8 tables · page
- the expected case with ranges
- by ad format
- lead gen forms completion and cost per lead
- by company size targeted
- uk and us
- who actually sees the ads
- who actually sees the ads 2
- audience size and frequency
By company size · 19 tables · page
- the three sizes side by side
- smb 1 to 200 employees
- by ad format
- lead gen forms
- by seniority targeted
- uk and us
- who actually sees the ads
- mid market 201 to 5 000 employees
- by ad format 2
- lead gen forms 2
- by seniority targeted 2
- uk and us 2
- who actually sees the ads 2
- enterprise 5 001 employees
- by ad format 3
- lead gen forms 3
- by seniority targeted 3
- uk and us 3
- who actually sees the ads 3
What is in the files
Each CSV is one table from the page it sits under, unchanged: the first line is the table title, the second the citation, the third the column headers. Percentages and dollars are as displayed (median unless a column says otherwise; "good" is the 25th percentile of cost or 75th of rate; "exceptional" the 10th or 90th). Stars follow the reports: ★★★ paired within account on 100 or more accounts, ★★ on 25 to 100, ★ under 25 or directional; ✱ the 95% interval excludes zero; ns not significant. The three underlying studies are Thought Leader Ads, Conversation Ads and Lead Gen Forms Benchmarks 2026. Refreshed each quarter with the pages.