B2Linked Alternatives: 9 LinkedIn Ads Agencies Compared (2026)

Disclosure and methodology

Kiin is a LinkedIn Ads agency, we compete with B2Linked, and we are first on this list. B2Linked has been running LinkedIn Ads for five years longer than we have, and you should weigh everything below knowing who wrote it. Every fact about another agency was read from that agency’s own website on 26 October 2026, and where something is not stated the entry says so rather than guessing.

Scored on four things: whether the channels run as one programme with one budget owner, what gets measured, pricing transparency, and verifiable credentials. Not scored on size, awards or website design.

How to read any alternatives page, including this one. It was written by a competitor of the agency in the title. That is true of almost every page ranking for this search, and most of them do not say so. Check whether the incumbent is described accurately enough that you would recognise it, whether the page says where the incumbent is still the better choice, and whether the facts carry a date. If every line about the named agency is unflattering, you are reading an advert rather than a comparison.

Why people look for a B2Linked alternative

B2Linked has run LinkedIn Ads and nothing else since 2014, its founder hosts The LinkedIn Ads Show, and a lot of people who now run LinkedIn for a living learned the platform from it. It also publishes its prices, which most agencies in this category do not. The reasons people search for an alternative are about shape and fee model, not competence.

LinkedIn only, by design. That is the pitch, and for many buyers it is the right one. But if your buyers also search, somebody else has to run Google, and two agencies judged on two dashboards rarely share one budget well.

The fee changes model as you grow. Under $15,000 a month of ad spend, management is a flat $3,000 a month. Above $15,000, it becomes a percentage of spend, published as a sliding 20% to 6%. Sliding scales are fair and percentage fees are common, but it means the fee grows with your media rather than with the work, and it is worth calculating at the budget you expect next year.

The floor for smaller budgets. $3,000 a month plus a $1,000 setup fee on a three month contract is $10,000 before the first quarter of media. On a $5,000 a month LinkedIn budget, the management fee is more than half the media. That is not unusual for a specialist, but it is the arithmetic that sends smaller advertisers looking.

Who works the account. The site lists 12 team members and 1,000+ businesses helped, and the founder’s time is sold separately as consulting at $450 an hour. It is a fair question in the pitch how much senior time a managed account actually gets.

B2Linked at a glance

	What B2Linked states
Founded	2014, by AJ Wilcox, host of The LinkedIn Ads Show
Based	Utah, US
Focus	LinkedIn Ads only
Scale	12 team members, $150M+ spent on LinkedIn, 800+ accounts audited, 1,000+ businesses helped, five of LinkedIn’s ten largest spending ad accounts worked with
Credentials	LinkedIn Marketing Partner
Named results	Plannuh (cost per lead down 66%), Qualio (pipeline up 52%, 550% ROAS), Hired (cost per qualified applicant down 87%)
Management pricing	Under $15,000 a month of spend: $3,000 a month plus $1,000 setup, three month contract. Above $15,000: 20% to 6% of spend, plus $1,000 setup
Other prices	Audit $2,000; courses and community $279 a month; consulting with AJ Wilcox $450 an hour; thought leader video packages from $1,600 a month

Read from b2linked.com (home, about, pricing and case study pages) on 26 October 2026; location from B2Linked’s LinkedIn company page. Scale and results claims are the agency’s own and we have not independently verified them.

Nine alternatives

1. Kiin — best if LinkedIn and Google should run from one budget

London, serving US, UK and EU, founded 2019. Eight people, three of them from LinkedIn Marketing Solutions, and the person who builds your campaigns is the person on your weekly call. Published, flat fees: LinkedIn Ads or Google Ads on its own $2,500 a month (about £1,900), LinkedIn and Google together $4,500 (about £3,350), full paid media across LinkedIn, Google, Meta and Reddit $5,500 (about £4,150), and GTM outbound as an add-on from $4,000 (about £3,100). No setup fee, no markup on media, a three month initial commitment and then rolling. Every account is benchmarked against Kiin Labs, our panel of $65M+ of LinkedIn Ads spend across 1,000+ advertiser accounts, rather than against our own client list. The fee is the same at $5,000 of monthly spend as at $50,000, and it never becomes a percentage of spend. Where B2Linked runs LinkedIn and leaves search to someone else, we run LinkedIn deeply and use Google to capture the demand it creates. Tradeoff: B2Linked has five more years of LinkedIn only history and states $150M+ spent on the platform. Working with us needs about $5,000 a month in ad spend (about £3,700); you can run LinkedIn on less, but the targeting has to be tight. And if what you actually want is to learn to run LinkedIn yourself, B2Linked’s $279 a month courses and community is a cheaper route than hiring any agency, us included.

2. Impactable — best if LinkedIn should feed signals to every other channel

US, with a New York office. Describes itself as a B2B demand intelligence system with LinkedIn at the centre: LinkedIn engagement signals feed paid search, Facebook, programmatic, thought leadership and outreach, with the DemandSense platform underneath. States $50M+ of B2B ad spend managed, 250+ active clients and a 5.0 rating on Clutch. In January 2025 it became the first independent agency with an official LinkedIn agency partnership agreement, and in February 2026 the second agency worldwide to earn LinkedIn’s Conversions API partner certification. Pricing is published: from $3,000 a month for one channel up to $15,000 of monthly ad spend, from $4,500 for two channels up to $25,000, and $6,000 to $12,000 for multi channel, multi account programmes. Named results include Lacework (6x ROI, 40% more qualified leads and 30% lower cost per lead, in a case study LinkedIn published). Tradeoff: the tiers are capped by ad spend, so the fee steps up as media grows, and you are buying into a system and a platform as much as a channel manager. It has grown quickly, including two acquisitions in 2024, to 70+ people; ask who would run your account.

3. AdConversion — best for priced lines across LinkedIn, Google and Meta at higher spend

B2B SaaS only. Paid search, paid social, programmatic and review site advertising, with creative, conversion rate optimisation and RevOps sold as separate lines, each with a published starting price: performance media from $8,600 a month, creative from $1,760, CRO from $3,323, RevOps from $9,000, and an AI ad automation product, Sami, at $2,500 a month flat with a promise to cut 30% of wasted spend or pay you back. Flat fees, zero percent of ad spend. States $100M+ of B2B ad spend managed and 11,000+ marketers trained through its free academy. Tradeoff: quarterly plans with 90 days’ notice, and a media management floor that only makes sense at substantial spend. LinkedIn is one channel among several rather than the practice.

4. DowSocial — best for UK teams who want LinkedIn built properly, then run in house

Peterborough, UK. A B2B LinkedIn Ads agency (“LinkedIn Ads are our main focus, not one channel among ten”) with thought leader ads as a named specialism. Fixed, published prices: in house training from £995 plus VAT, a 30 day set up from £1,299, and a 90 day Kickstart from £2,750 for the full 90 days. Ongoing management is priced on request. The founder, Kristian Downer, has delivered training on behalf of Google, Meta and Vodafone, and named clients include Skanska, Securitas and Bayes Business School. The only option here built to hand a properly set up account back to your own team. Tradeoff: a small specialist with a UK client base; the managed retainer is not published.

5. Linkads — best for French speaking markets with a flat fee at any spend

Paris and Geneva, founded 2023. A collective dedicated entirely to B2B LinkedIn Ads (“On ne fait que ça”). Published fixed fees of 1,890 a month for the standard service and 2,490 for premium, which adds four executive LinkedIn posts a month; the site does not state the currency. No media commission and monthly contracts you can cancel at any time. States 50+ B2B clients since 2023 and more than €5M of LinkedIn Ads budget managed. Tradeoff: young, and French language first. An English speaking team running US campaigns should check who would work the account.

6. GrowthSpree — best for B2B SaaS that wants several channels on a month to month fee

Headquartered in New York, focused on B2B SaaS. Google, LinkedIn, Meta, Reddit, Capterra, G2 and ChatGPT ads run alongside ABM, RevOps and answer engine work as one system. States 300+ clients, $60M+ of ad spend managed, 4.9 on G2 from 49 reviews, and Google Partner and LinkedIn Partner status. A flat monthly fee, month to month, with no commitment. Publishes specific client numbers, for example Rocketlane at 36% lower cost per demo. Tradeoff: the fee itself is not on the site, the client numbers are its own, and with seven ad platforms on the menu LinkedIn is one line of the plan.

7. KlientBoost — best for priced recommendations before you sign

US. Paid search, paid social and conversion rate optimisation run together. States it hit 84% of client goals in Q3 2026 and that it adds resources free when an account is pacing behind. Its free marketing plan prices each recommendation; the worked example on its homepage shows a LinkedIn Ads spend increase at $7,500 a month. Tradeoff: a large multi channel agency. LinkedIn is one line on the plan rather than the practice.

8. Refine Labs — best for a strategy led demand programme with a published rate card

US. B2B demand generation, and one of the few agencies at this tier that puts a rate card on its website: paid media management from $14,000 a month on a six month minimum, full demand and media from $26,000, creative only from $5,000, and a six week Revenue Performance Assessment from $35,000. If what you want is a demand programme with strategy above the media buying, priced before the first call, this is it. Tradeoff: the floor is real and deliberate. On a LinkedIn budget of a few thousand dollars a month, a $14,000 management fee is the wrong shape whatever the quality of the work. (Refine Labs alternatives.)

9. Directive — best for enterprise multi channel at scale

US. One of the largest B2B performance agencies: states 130+ marketing strategists, 700+ brands served and $1B+ in revenue generated, across Performance, Commerce and Communications divisions, with logos including Adobe, Cisco, Calendly, Gong and ZoomInfo. Pricing not published. Tradeoff: breadth and scale rather than LinkedIn depth, and no numbers until you are in a sales process. A LinkedIn only budget would be a small account there. (Directive alternatives.)

Side by side

Agency	Best for	Publishes pricing	Fee model	Rough size signal	Channel focus
Kiin	LinkedIn plus Google from one budget	Yes, from $2,500 a month	Flat monthly fee	8 people	LinkedIn, Google, Meta, Reddit
B2Linked	Pure LinkedIn specialism, longest record	Yes, from $3,000 a month	Flat under $15k spend, then 20% to 6% of spend	12 team members	LinkedIn only
Impactable	LinkedIn as the signals hub	Yes, from $3,000 a month	Tiers capped by ad spend	70+ people	LinkedIn led, multi channel
AdConversion	Priced lines at higher spend	Yes, media from $8,600 a month	Flat fee per line, quarterly	Not stated	Search, social, programmatic
DowSocial	UK set up, then in house	Packages yes, retainer on request	Fixed packages	Small specialist	LinkedIn
Linkads	Francophone LinkedIn only	Yes, from 1,890 a month	Flat, cancellable monthly	Collective	LinkedIn only
GrowthSpree	Multi channel SaaS, month to month	No	Flat monthly fee	300+ clients	Google, LinkedIn, Meta and more
KlientBoost	Priced recommendations up front	Indicative	Per recommendation	Large	Paid search, paid social, CRO
Refine Labs	Strategy led demand programmes	Yes, from $14,000 a month	Flat, six month minimum	Not stated	Multi channel paid
Directive	Enterprise multi channel	No	Not published	130+ strategists	Multi channel, three divisions

What the media costs, so you can size the fee against it

Agency fees only mean something next to the media they manage. Every cost figure below comes from Kiin Labs: $65M+ of LinkedIn Ads spend across 1,000+ advertiser accounts in the twelve months to 7 September 2026. Medians across advertiser accounts, never pooled totals. LinkedIn Audience Network excluded. Every click is a landing page click, not LinkedIn’s default click field.

Measure	Median advertiser account
CPM, single image	$49.98 (Report No. 5)
Cost per landing page click, single image	$13.54 (Report No. 5)
Cost per lead, single image lead gen	$217 (Report No. 5)
Cost per lead, message ads	$119 (Report No. 5)
Cost per demo lead	$350 across 155 accounts (Report No. 4)
Single image CPM, US only campaigns vs UK only	$91.30 (268 accounts) vs $51.37 (79 accounts) (CPM by country)

Two findings matter more than any fee when you compare LinkedIn specialists. Letting LinkedIn bid on maximum delivery cost 103% more per website click than a manual bid in the same account, across 90 accounts. And one in four lead gen campaigns never produced a single lead: 1,486 campaigns spent $100 or more with zero leads, $1.30M between them, and in 85% of them people opened the form and nobody submitted it (Report No. 5). Ask every agency on this list how it bids and what it does about form abandonment. The answer moves your cost per lead more than the difference between any two fees on this page.

If thought leader ads are part of the plan, as they are in B2Linked’s video packages, two more numbers from the same panel. Engagement thought leader ads got 44% more expensive per website click between January and August 2026 in the same accounts (Report No. 5). And campaigns report an average frequency of 3.5 when the account as a whole delivers 9.5, because campaigns share people and each counts them separately (Report No. 1). Any agency running thought leader ads for you should be watching the account number.

When B2Linked is still the right answer

If LinkedIn is your only paid channel, your budget is comfortably above $15,000 a month, and you want the most established LinkedIn only team you can find, B2Linked is built for exactly that, and its sliding percentage falls towards 6% at the top. Work with five of LinkedIn’s ten largest spending ad accounts is not something most agencies on this page can claim. The same is true if your team wants to learn: an hour with AJ Wilcox at $450, or the $279 a month courses and community, is a sensible way to build in house capability without a retainer at all. Agencies like ours, which run LinkedIn and search together, solve a different problem.

How to choose

Start with the shape of your spend. LinkedIn only points to a LinkedIn specialist. LinkedIn plus search points to someone who will run both from one budget, because if they are judged separately the cheaper cost per lead column wins the budget every quarter. Then work out the fee at your next budget, not your current one. Flat fees, tiers capped by spend and percentages of spend give very different answers at twice the media. Then ask who does the work. Ask which named individuals are on your account, what else they are on, and whether the people in the pitch are among them. Then test the measurement. Ask what the month three report contains. Pipeline by account, landing page clicks rather than LinkedIn’s default click field, and a self reported attribution question on the booking form is a good answer. A dashboard of impressions and CTR is not. Then check the tradeoff is stated. Any agency that cannot tell you who it is wrong for has not thought about it.

Frequently asked questions

How much does B2Linked cost?

B2Linked publishes its pricing. For budgets under $15,000 a month of ad spend, management is $3,000 a month plus a $1,000 one time setup fee on a three month contract. Above $15,000 a month, the fee is a sliding 20% to 6% of spend depending on budget size, plus the same setup fee. A standalone audit is $2,000 and consulting with the founder is $450 an hour. Read from b2linked.com on 26 October 2026.

Is B2Linked a good agency?

On the public evidence, yes. It has run LinkedIn Ads only since 2014, states $150M+ spent on the platform and 800+ accounts audited, and its founder hosts The LinkedIn Ads Show. The reasons to look elsewhere on this page are about fit, channel scope and fee model, not quality, and we would rather say that than pretend otherwise on a page we wrote as a competitor.

B2Linked or Impactable?

B2Linked runs LinkedIn and nothing else, with a flat $3,000 a month under $15,000 of spend and a percentage above it. Impactable runs LinkedIn as the hub of a multi channel system, with published tiers from $3,000 a month that are capped by ad spend. If you want LinkedIn only, B2Linked. If you want LinkedIn signals driving retargeting, search and outreach, Impactable. We compare Impactable separately on Impactable alternatives.

What is the best B2Linked alternative if I also need Google Ads?

Kiin runs LinkedIn and Google together for a flat $4,500 a month (about £3,350), with no setup fee and no percentage of spend. At larger budgets, AdConversion prices media, creative and CRO as separate lines from $8,600 a month for performance, and GrowthSpree and KlientBoost run several channels under one plan.

Is a percentage of ad spend fee a bad sign?

No. It is common, and a sliding scale like B2Linked’s 20% to 6% softens it at larger budgets. The issue is that the fee grows with the media rather than with the work, so ask every agency what its fee would be at double your current budget and compare that number, not today’s.

What should a LinkedIn Ads agency report in month three?

Pipeline by account, cost per landing page click rather than LinkedIn’s default click field, cost per lead split between content offers and demo requests, and a self reported attribution question on the booking form. In our panel the median demo lead costs $350 across 155 accounts, so a month three report should say where your account sits against that.

B2Linked Alternatives: 9 LinkedIn Ads Agencies Compared [2026]